| name | social-media |
| description | Activate for social media content, platform-specific posting, engagement strategies, cross-posting, and social analytics. Use when creating social posts, planning content calendars, or optimizing for specific platforms. |
| license | MIT |
Social Media
Platform-specific content creation, scheduling, and engagement strategies.
When to Use
- Social media post creation
- Platform-specific optimization
- Content calendar planning
- Engagement strategy
- Cross-posting adaptation
- Thread creation
- Hashtag research
Core Capabilities
Platform Specifications
Load: references/platform-specs.md
Posting Best Practices
Load: references/posting-best-practices.md
Thread Templates
Load: references/thread-templates.md
Engagement Templates
Load: references/engagement-templates.md
Quick Reference
| Platform | Post Length | Best Times |
|---|
| LinkedIn | 3000 chars | Tue-Thu 8-10am |
| Twitter/X | 280 chars | Tue-Fri 9am-12pm |
| Instagram | 2200 chars | Mon-Fri 11am-2pm |
| TikTok | 4000 chars | Tue-Thu 7-9pm |
Workflow
Post Creation
- Define platform and goal
- Select content format
- Write platform-optimized copy
- Create/select visuals
- Add hashtags and mentions
- Schedule optimal time
- Plan follow-up engagement
Thread Creation
- Choose thread type (educational, story, list, how-to, breakdown)
- Write hook (tweet 1 - most important)
- Outline key points (5-15 tweets)
- Add visuals where relevant
- End with CTA
Cross-Posting
- Create primary content
- Adapt tone per platform
- Adjust format/length
- Customize hashtags
- Stagger posting times
Output Format
## Social Post: [Platform]
**Format:** [single/carousel/video/thread]
**Goal:** [awareness/engagement/traffic/conversion]
### Content
[Post copy]
### Hashtags
[Platform-appropriate hashtags]
### Visual
[Image/video description]
Report Output
Activate: assets-organizing skill for report file paths
Social reports go to assets/reports/social/{date}-{platform}-{report-type}.md
Agent Integration
Primary Agents: social-media-manager, content-creator, community-manager
Skill Dependencies: creativity, assets-organizing (report organization)
Best Practices
- Native content > cross-posted content
- Engage before and after posting
- Use platform-native features
- Post consistently, not constantly
- Respond to comments within 1 hour
- Test posting times for your audience
