| name | linkedin-comment-engine |
| description | LinkedIn organic lead generation system based on the "comment keyword + DM" mechanic. Use this skill whenever Mitch wants to: write a LinkedIn post designed to generate leads, build a resource (checklist, template, list) to use as a CTA, research what topics are getting engagement in a niche, write a DM sequence for comment-based leads, or plan a weekly LinkedIn content cadence. Also trigger when Mitch says things like "write a LinkedIn post", "what should I post about", "make a lead magnet", "build a resource for LinkedIn", "DM sequence", or "keyword CTA". Source: https://www.reddit.com/r/EntrepreneurRideAlong/comments/1shgq8u/i_stopped_chasing_clients_and_let_linkedin_do_it/
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LinkedIn Comment Engine
A proven organic lead generation system: post a resource with a keyword CTA โ DM everyone
who comments โ turn delivery into a conversation โ soft close to a call.
Zero ad spend. Works at small scale (30โ50 comments) without automation.
The Weekly Sequence (35 min/week)
Monday โ Research + Build Resource (~20 min)
Don't guess. Research first.
- Find 10 accounts in your niche on LinkedIn
- Look at their posts from the last 30 days
- Filter by comments, not likes โ a post with 400 likes and 5 comments means nobody cared enough to type. 40 likes and 200 comments means people had opinions. That's your signal.
- Take the topic, not the format
- Build a quick resource around it: checklist, template, or curated list
- One page only โ short checklists outperform long PDFs every time
Use AI for the first draft, add your own data and examples.
For OMGIF specifically, topic research targets: r/smallbusiness, r/solopreneur, IndieHackers,
and the Snitch Feed keyword alerts. Look for what's getting comments, not what's getting
upvotes.
Tuesday โ Write + Schedule Post (~15 min)
Winning hook formula (based on analysis of 170+ posts with 200+ comments each):
Every high-performing hook has three things:
- A specific number โ not "a lot" but "1,523 comments" or "7 clients"
- A short timeframe โ "in 30 days", "this week", "in 45 minutes"
- Something tangible the reader will get โ "the exact checklist I use"
Post structure:
[Hook with number + timeframe + tangible thing]
[2โ3 lines of context or proof]
[The actual value โ list, insight, or preview of the resource]
Comment [KEYWORD] and I'll DM it to you.
CTA keyword rules:
- Single word beats everything else
- Single word CTAs: ~310 avg comments
- Two-word CTAs: ~180 avg comments
- Phrases: under 100
- Less friction = more people comment
Good keywords for OMGIF: CHECKLIST, FIX, TOOLS, SETUP, SYSTEM
Rest of week โ DM every commenter
DM 1 (send immediately when someone comments):
Hey [name], thanks for your interest in [resource]. Here's the link: [url].
Quick question โ what's your biggest challenge with [topic] right now?
The follow-up question is the whole mechanic. It turns a delivery into a conversation.
DM 2 (48 hours later, only if they replied):
Give a quick, specific tip about the challenge they mentioned. No pitch.
DM 3 (only if the conversation is going well):
Happy to jump on a 15-min call if that would be useful โ no pressure at all.
Rules:
- Never pitch in DM 1. Ever.
- Only move to DM 2 if they replied to DM 1
- Only move to DM 3 if the conversation is genuinely warm
- Speed matters โ DM within minutes of the comment, not hours
Resource Formats That Work
In order of performance:
- One-page checklist (best)
- Short template (fill-in-the-blank)
- Curated tool list with context
- "X things I always do/fix/check" list
Never: Long PDFs, ebooks, multi-page guides
OMGIF-Specific Resource Ideas
Pre-built resource concepts aligned to the handyman service:
- "7 things to check before calling a developer" โ checklist
- "The 5 automations every small business should have running" โ list
- "My go-to stack for a lean solo business" โ curated tool list
- "What's actually breaking your contact form" โ checklist
- "AI tools I actually use with clients (and what they're good for)" โ list
What NOT to Do
- Don't post 3โ4x/week with mediocre content โ 1โ2 great posts/week compounds faster
- Don't guess at topics โ research comments first, always
- Don't post a generic "I launched a thing" โ make the resource the CTA
- Don't pitch in the first DM โ deliver first, ask a question, wait
- Don't use multi-word CTAs โ single keywords only
Scale Note
At 30โ50 comments: manual DMs work fine, no automation needed.
At 300+ comments: manual burns out fast. Speed matters for conversion โ people forget
they commented. Plan for tooling if posts start hitting that range.
The Compounding Mechanic
Each "I fixed this" post or resource CTA post does three things simultaneously:
- Generates leads via comments + DMs
- Builds the bench relationship framing (someone who shows up with value)
- Creates social proof for future posts ("helped 50 people fix their contact form this month")
Start with job #1. Post a one-liner after every job. The resource posts come after you have
something to point to.
