protocol-market

name

protocol-market

description

Commercial viability assessment protocol (P5) for creative work. Triggers on "will this sell", "commercial potential", "market assessment", "audience", "budget", "castability", "production feasibility", "pitch deck", "packaging". Produces Coverage Report (market-focused), Market Positioning Analysis, Comparable Titles Analysis, and Production Feasibility Assessment. Uses PRODUCER as primary role. Estimated time 3-4 hours per 100-page script.

P5 — MARKET Protocol

Commercial viability assessment for creative work.

Configuration

ROLES_ACTIVE:
  PRIMARY:   [PRODUCER]
  SECONDARY: [FIRST-READER, CINEPHILE, DRAMATURGIST]
  INACTIVE:  [AESTHETE, NARRATOLOGIST, ART_HIST, RHETORICIAN, ACADEMIC]

DOCUMENTS:
  GENERATE:  [Coverage Report (market-focused), Market Positioning,
              Comparable Titles Analysis, Production Feasibility]
  EXCLUDE:   [Beat Map, Structural Analysis, Character Atlas,
              Thematic Architecture, Diagnostic Report,
              Theoretical Correspondence, Revision Roadmap]

DEPTH: Medium (commercial focus)
INGESTION: Two reads (engagement + commercial lens)

Ingestion Protocol

Read 1: Audience Response

• [FIRST-READER]: General audience appeal
• Where does engagement hold for mainstream viewer?

Read 2: Commercial Lens

• [PRODUCER]: Production considerations
• [CINEPHILE]: Market positioning

Core Deliverables

1. Market Positioning Analysis (Required)

## Market Positioning

### Genre Classification
**Primary**: [Genre]
**Secondary**: [Subgenre/hybrid elements]
**Tone**: [Descriptor]

### Target Audience

| Quadrant | Fit | Notes |
|----------|-----|-------|
| Male <25 | â—‹â—‹â—‹â—‹â—‹ | |
| Male 25+ | â—‹â—‹â—‹â—‹â—‹ | |
| Female <25 | â—‹â—‹â—‹â—‹â—‹ | |
| Female 25+ | â—‹â—‹â—‹â—‹â—‹ | |

### Platform Fit

| Platform | Fit | Rationale |
|----------|-----|-----------|
| Theatrical (Major) | â—‹â—‹â—‹â—‹â—‹ | |
| Theatrical (Limited) | â—‹â—‹â—‹â—‹â—‹ | |
| Streaming (Premium) | â—‹â—‹â—‹â—‹â—‹ | |
| Streaming (General) | â—‹â—‹â—‹â—‹â—‹ | |
| Cable/Network | â—‹â—‹â—‹â—‹â—‹ | |

### Unique Selling Proposition
[1-2 sentences: What makes this marketable?]

### Commercial Challenges
[1-2 sentences: What makes this a tough sell?]

2. Comparable Titles Analysis (Required)

## Comparable Titles

| Title | Year | Box Office/Viewership | Relevance |
|-------|------|----------------------|-----------|
| [X] | [Y] | [Z] | [Why comparable] |

### Lessons from Comparables

**[Title 1]** succeeded because: [X]
- This project shares: [Y]
- This project differs: [Z]

**[Title 2]** underperformed because: [X]
- Risk for this project: [Y]
- Mitigation: [Z]

3. Production Feasibility (Required)

## Production Feasibility

### Budget Tier Estimate

| Tier | Range | Fit | Notes |
|------|-------|-----|-------|
| Micro (<$1M) | | â—‹â—‹â—‹â—‹â—‹ | |
| Low ($1-10M) | | â—‹â—‹â—‹â—‹â—‹ | |
| Mid ($10-50M) | | â—‹â—‹â—‹â—‹â—‹ | |
| High ($50-100M) | | â—‹â—‹â—‹â—‹â—‹ | |
| Tentpole (>$100M) | | â—‹â—‹â—‹â—‹â—‹ | |

### Production Considerations

| Element | Assessment | Impact |
|---------|------------|--------|
| Location requirements | [X] | $/Schedule |
| VFX/SFX needs | [X] | $/Quality |
| Period/futuristic elements | [X] | $/Quality |
| Stunt/action complexity | [X] | $/Safety |
| Cast size | [X] | $/Scheduling |

### Castability Assessment

**Lead Roles**:
| Role | Type | Castability | Notes |
|------|------|-------------|-------|
| [X] | [Archetype] | â—‹â—‹â—‹â—‹â—‹ | [Star vehicle? Character role?] |

**Attachable Elements**:
- [ ] Star-vehicle lead role
- [ ] Ensemble with multiple hooks
- [ ] Director-driven material
- [ ] High-concept premise (sells itself)

4. Go/No-Go Recommendation

## Commercial Recommendation

**Verdict**: [ ] GREEN LIGHT  [ ] DEVELOP FURTHER  [ ] PASS

### Strengths (Commercial)
1. [X]
2. [X]

### Weaknesses (Commercial)
1. [X]
2. [X]

### Recommended Path
[Specific next steps for commercial development]

Commercial Assessment Criteria

Factor	Weight	Assessment Questions
Concept clarity	High	Can it be pitched in one sentence?
Genre viability	High	Is this genre performing currently?
Budget/scope alignment	High	Can it be made for appropriate budget?
Castability	Medium	Roles actors want to play?
Timeliness	Medium	Cultural moment alignment?
Franchise potential	Low-Medium	Sequel/universe possibilities?