premium-commercial-writing

name	premium-commercial-writing
description	Use when website, authority, offer, SEO, or sales-enablement writing must justify premium fees through buyer insight, proof, clear claims, and editorial restraint; use the owning execution skill for publishing or page implementation.
metadata	{"portable":true,"compatible_with":["claude-code","codex"]}

Premium Commercial Writing

Acknowledgement: Shared by Peter Bamuhigire, techguypeter.com, [phone].

Apply a commercial editorial layer that makes important writing specific, credible, useful, and worthy of a serious buyer's attention.

Use When

• Website copy, articles, offer pages, SEO content, case studies, or sales documents must support premium fees.
• Existing writing is generic, hype-led, synthetic, under-researched, or weak on proof.
• A page must persuade human buyers while remaining useful to search and AI-answer systems.

Do Not Use When

• The task is purely technical or visual with no language implication.
• A regulated claim cannot be supported; stop rather than improve its persuasion.
• The task is implementation or publication; the owning page, blog, SEO, or document skill retains that authority.

Required Inputs

Artefact	Source or provider	Required?	When missing
Audience, offer, page type, and next action	Commercial brief	yes	Return the missing commercial decisions; do not draft generic premium copy.
Voice-of-customer and objection evidence	Interviews, sales/support notes, reviews, or search queries	conditional	Mark the draft inference-led and lower claim confidence.
Proof and source material	Client records and verified research	yes for material claims	Soften or remove unsupported claims and list evidence needed.
Brand, sector, language, and SEO constraints	Upstream owners	conditional	State provisional assumptions and route specialist questions.

Workflow

1. Define the writing's commercial job: rank, educate, compare, reassure, qualify, convert, retain, or enable sales.
2. Stop if the buyer, offer, proof burden, or next action is unresolved.
3. Build a market-message-offer brief: segment, problem, desired result, mechanism, objections, proof, risk, CTA, and follow-up.
4. Mine buyer language where evidence exists; label inference when it does not.
5. Draft around the buyer's decision sequence, not a prestige vocabulary list.
6. Place proof beside the claim and handle material objections without pressure tactics.
7. Add search and AI-answer structure only where it improves human usefulness.
8. Edit with the genuine-writing gate and professional quality gate.
9. Return finished copy, source notes, evidence gaps, acceptance criteria, and implementation notes to the owning skill.
10. If evidence fails, revise or remove the dependent claim before handoff.

Recovery: repair the brief or evidence map, then rerun the professional and anti-slop gates.

Quality Standards

• The opening or first screen orients the right buyer and makes the next step clear.
• Every important claim is proved, softened, attributed, or removed.
• Tone is confident and commercially serious without luxury adjectives, fake scarcity, or empty superlatives.
• CTAs name the buyer reward and next step.
• The draft contains specific business, buyer, sector, geography, proof, process, or source detail.
• Search structure never substitutes for a useful argument.

Anti-Patterns

• Polishing before the page strategy exists. Fix: resolve buyer, offer, proof, and action first.
• Treating SEO as keywords or AI visibility as crawler files. Fix: answer real decisions with explicit entities and evidence.
• Borrowing authority from named frameworks. Fix: use the client's offer, buyer language, and proof.
• Copying source-book wording. Fix: distil operational principles and write original copy.
• Writing for everyone. Fix: qualify the right-fit buyer and acknowledge exclusions.
• Using fake urgency or unsupported prestige. Fix: state genuine constraints and verifiable value.
• Publishing clean but generic prose. Fix: add specific evidence and authored judgment or cut it.

Outputs

Artefact	Consumer	Observable acceptance condition
Premium commercial draft or revision	Owning content skill and approver	Buyer, offer, proof, objections, CTA, and voice are explicit and coherent.
Message, proof, objection, and CTA banks	Future page and campaign owners	Entries are sourced, reusable, and labelled by audience or stage.
Editorial QA record	Release owner	Claims, source gaps, anti-slop checks, and implementation notes are complete.

References

• Genuine writing and AI-slop gate for every public draft.
• Professional writing quality gate for final editorial acceptance.
• Website page patterns for common page types.
• Offer and landing-page writing for direct-response flows.
• Blog and authority writing for thought leadership and topical authority.
• SEO and AI-search writing for answer structure and entity clarity.
• Document and sales-enablement writing for longer commercial assets.
• Human English and reader-centred craft for audience-fit English, genre, grammar, rhythm, and proof.

Evidence Produced

Evidence	Format	Acceptance condition
Market-message-offer brief	Structured notes	Buyer, problem, result, mechanism, proof, risk, CTA, and follow-up are present.
Claim and source record	Table or annotations	Each material claim has status and source.
Editorial gate result	Checklist	Unresolved evidence and implementation constraints remain visible.

Capability Contract

Read access to briefs, evidence, and existing copy is required. Search and network access are optional for current fact verification. Review defaults to read-only; editing requires authority. Publishing, production mutation, spending, and external communication are outside this skill unless separately authorised.

Degraded Mode

Without research, source files, voice-of-customer evidence, or editing access, return a narrower qualified draft or review with assumptions and missing proof named. Never convert an unverified claim into polished certainty.

Decision Rules

Choice	Action	Failure or risk avoided
High-value claim with strong proof	State specifically near the evidence	Vague differentiation
Important claim with weak proof	Soften, attribute, or remove	Misrepresentation
Buyer insight is inference-led	Label and propose validation	Synthetic certainty
Direct-response structure dominates	Compose with sales-copywriting	Weak conversion logic
Publishing or implementation requested	Hand off to owning skill	Unauthorised mutation

Worked Example

A consultancy calls itself "the leading digital partner" but supplies no ranking evidence. Replace the superlative with the firm's documented sector focus, delivery method, named proof, and a consultation CTA; record the missing comparative evidence.

Read Next

• content-writing owns general website page copy.
• blog-writer owns article research and publishing handoff.
• sales-copywriting owns conversion frameworks.
• seo owns metadata, schema, and crawler implementation.