meta-ads-adset-setup

name

meta-ads-adset-setup

description

Create and configure a Meta (Facebook/Instagram) Ads AD SET under an existing campaign — optimization goal, audience/targeting (geo, age, interests, custom/lookalike audiences), placements, promoted object (page/pixel/lead form), schedule, ad-set budget & bid (only when the campaign is not CBO), always PAUSED. Use whenever the user wants to define WHO sees the ads and WHERE, set targeting/placements/audience, or add an ad set to a Meta campaign, even if they don't say "Porter". Scope: the ad-set level only; the campaign shell belongs to meta-ads-campaign-setup and the ad/creative to meta-ads-ad-setup.

Meta Ads — Ad Set Setup

Create the ad set inside a campaign and configure everything that decides who sees the ads and where: optimization goal, targeting/audience, placements, the promoted object (Page / Pixel / lead form), schedule, frequency cap, and — only when the campaign is NOT using CBO — the ad-set budget and bid. Created PAUSED. Account-agnostic (resolve the account from list_accounts; never hardcode).

Goal (job-to-be-done)

Turn "target small-business owners in Colombia, 25–55, on feed + stories" into a correctly configured ad set whose optimization goal and promoted object actually match the campaign objective — so an ad can attach and the set can deliver once turned on.

• Who: media buyer / marketer. When: right after the campaign shell exists, once per audience.
• Decision it drives: the audience + placements + optimization the campaign will spend against.
• The differentiator: it matches optimization_goal and promoted_object to the campaign objective (Meta rejects mismatches), picks the budget convention correctly (see the ⚠️ below), and sets is_dynamic_creative up front when a multi-format / DCA ad is coming — a structural choice that is frozen at create.

Scope

• ✅ Ad-set object: optimization goal, billing event, destination type, targeting/audience, placements, promoted object, schedule, frequency cap, PAUSED status.
• ✅ Ad-set budget + bid — ONLY when the campaign is NOT CBO (else budget lives on the campaign).
• ✅ Targeting research helpers (geolocation_search, interest_search) to resolve keys/ids.
• ❌ Campaign (objective, CBO, campaign budget) → meta-ads-campaign-setup.
• ❌ Ad / creative (image, video, carousel, copy, CTA) → meta-ads-ad-setup.

Components (read these references as needed)

• 📖 Mapa exhaustivo de TODOS los parámetros y opciones (todos los niveles): ../../PARAMETERS-REFERENCE.md — objetivos, pujas, optimización, placements, CTA, UTMs, audiencias, insights. Esta skill es dueña del bloque §2 Ad set (targeting, placements, promoted object).
• Tools / action plan: references/tools.md — exact calls, the full param map, the validated gotchas.
• Framework / rubric: references/framework.md — how to match optimization + promoted object to the objective, choose targeting/placements, and the budget rule.
• Output schema: references/output.md — what the skill reports back.

Operate

Input: the parent campaign_id (+ its objective and whether it is CBO), the target account, and the audience/placement intent. Required before writing: optimization_goal and billing_event (compatible with the objective), at least one geo, and the objective-specific promoted object (Page for LEADS/AWARENESS/ENGAGEMENT; Pixel + event for SALES; lead form for LEADS).

Process:

1. Read the campaign (object_read on the campaign) to learn its objective, bid_strategy, and CBO flag — these drive every downstream choice.
2. Match optimization goal + destination type + promoted object to the objective via references/framework.md.
3. Resolve targeting keys (geolocation_search for cities/regions, interest_search for interests, customaudience_list for retargeting/lookalike ids).
4. Decide budget placement: CBO campaign → NO budget on the ad set. Non-CBO → set the ad-set budget (⚠️ MINOR units — ×offset, via _budget/budget.md) and an explicit bid_strategy.
5. Set is_dynamic_creative if a multi-format / DCA ad will follow (see gotchas).
6. Create with facebook_ads.adset_create, status: "PAUSED". Verify with object_read.

Emit the summary in references/output.md. Plain language for a non-technical owner.

Safety rules

• Always PAUSED.
• Account-agnostic — resolve via list_accounts; the account_id is the SIGNED blob, never act_….
• Budget = MINOR units here too (×offset yourself; the connector does NOT convert — the schema's "MAJOR/converts" text is WRONG, verified 2026-07-16 by read-back). Same convention as the campaign skill. Always via _budget/budget.md + a read-back self-check.
• Never retry-storm a Meta throttle (subcode 2859015 — account restricted / temporarily blocked): back off, tell the user, retry later. Automations must respect rate limits.

Example (illustrative — NOT rules)

Campaign is OUTCOME_LEADS + CBO. Ad set: optimization_goal: LEAD_GENERATION, destination_type: ON_AD, promoted_object_page_id: <page> (Page only — the lead form is attached on the AD, not here), targeting_advantage_audience: 0, geo ["CO"], age 25–55, NO budget (CBO), PAUSED. Report id + "next: attach an ad with the lead form."