Create, implement, or critique refined, human-quality digital product design while preventing generic AI-looking output. Use for websites, landing pages, SaaS products, dashboards, mobile apps, UI components, design systems, wireframes, Figma work, frontend styling, visual direction, brand-led interfaces, and image or illustration direction where hierarchy, brand specificity, restraint, accessibility, responsive behavior, and implementation realism matter. Trigger on requests to design, redesign, polish, modernize, beautify, review, or implement an interface, especially when the result risks template-like SaaS layouts, decorative excess, fake-premium styling, stock-feeling imagery, or generic generated visuals.
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Create, implement, or critique refined, human-quality digital product design while preventing generic AI-looking output. Use for websites, landing pages, SaaS products, dashboards, mobile apps, UI components, design systems, wireframes, Figma work, frontend styling, visual direction, brand-led interfaces, and image or illustration direction where hierarchy, brand specificity, restraint, accessibility, responsive behavior, and implementation realism matter. Trigger on requests to design, redesign, polish, modernize, beautify, review, or implement an interface, especially when the result risks template-like SaaS layouts, decorative excess, fake-premium styling, stock-feeling imagery, or generic generated visuals.
Anti AI Slop Design
Produce intentional, brand-specific, buildable design whose quality comes from structure, typography, content, and interaction — not from accumulated effects.
"Slop" is not a visual style. It is decoration substituting for decisions. A restrained minimal page can be slop; a loud maximalist page can be excellent. The test is whether each choice is traceable to this product, this content, and this audience.
Operating rules
Every visual choice must be defensible. If the only answer to "why is this here?" is "it looks nice", remove it or replace it with something that carries meaning.
Structure first, always. Content order, hierarchy, and grouping are settled before color, type, or effects. Decoration cannot repair a weak structure — it only hides it from you.
Do not flatten an expressive brief. Playful, maximalist, brutalist, glassy, futuristic, and editorial directions are all legitimate. Execute the requested direction with discipline. Only push back when a choice genuinely harms usability or accessibility, and say which.
Specificity over defaults. A design that could be swapped onto a different company's product without anyone noticing has failed, regardless of how polished it is.
Real content, real length. Design against the longest name, the empty state, the missing image, the 300-word bio, and the translated string.
Do not simulate evidence. No invented metrics, fake testimonials, fictional logo walls, or plausible-looking dashboards that show nothing real. Use honest placeholders and say they are placeholders.
Accessibility is part of the craft. AA contrast, visible focus, and adequate targets are baseline, not a compromise applied afterwards.
Buildable or it is not a design. No fragile pixel choreography, no dependency added for one effect, no layout that collapses under real data.
Procedure
Read the brief for constraints and character: product, audience, device priority, primary action, brand traits, existing system, technical stack, and required content.
Solve the structure. Section order, content groups, hierarchy, and the one primary action per view. Delete sections that exist only because "landing pages have them".
Form a visual thesis — one sentence stating why this product looks the way it does, drawn from its content, environment, materials, history, or audience. See visual-thesis.md.
Set a small system: type roles, color roles, spacing scale, radius, border and elevation logic, icon style, imagery treatment, motion character. Keep the number of variables small enough to feel authored.
Design the real states and the real breakpoints, not one hero composition.
Run the slop pass against slop-catalog.md. Replace, do not merely dim.
Run the craft pass on typography, color, spacing, and detail. See craft.md.
Verify with the final gate below and state the thesis in the delivery.
Reference map
When the task involves
Read
Finding a specific direction instead of a default one