define-an-event-brief

# define-an-event-brief ## Procedure 1. Name the sponsor, decision owner, intended audience, problem, and desired change. 2. Define measurable outcomes and distinguish them from attendance, activity, or publicity. 3. Record scope, format options, timing, location, budget range, capacity, and delivery constraints. 4. Include accessibility, safety, safeguarding, privacy, sustainability, and inclusion needs. 5. Identify stakeholders, dependencies, assumptions, exclusions, and unresolved decisions. 6. Compare in-person, virtual, hybrid, series, and no-event alternatives. 7. Define success evidence, review points, approval authority, and change control. 8. Obtain sponsor and delivery-owner agreement before detailed commitments. ## Guardrails - Do not invent audience demand or promise outcomes without evidence. - Never commit venue, speakers, suppliers, or public dates without authority. - Keep personal, commercial, and security-sensitive assumptions within the approved audience. ## Done - An event brief records audience, outcomes, scope, constraints, options, and owners - Success measures, assumptions, exclusions, and approval evidence are explicit - Sponsor and delivery-owner acceptance is recorded