Menu
Generate strategic landing page copy using proven copywriting frameworks and persuasion psychology
The review-first prompt is selected by default. You can switch to a direct command or download a local copy.
Read SKILL.md and any companion files shown by SkillsMP before deciding whether to install.
Install with Codex or Claude Copy this prompt, paste it into Codex, Claude, or another assistant, and let it review the skill page and install it for you.
A direct command skips the review prompt. Inspect the source before running it.
npx skills add https://github.com/reggiechan74/JobOps --skill copywriteThe command stays on one line. Scroll horizontally to inspect it before copying.
Prefer a local copy? Download the files currently available to SkillsMP.
Build a complete resume through all 3 steps (draft, provenance check, final)
Initialize JobOps workspace - configure output directories, install templates, and optionally migrate legacy files
Assess candidate against job posting using pre-created scoring rubric
Showing SKILL.md
Based on SOC occupation classification
| name | copywrite |
| description | Generate strategic landing page copy using proven copywriting frameworks and persuasion psychology |
| disable-model-invocation | true |
Read .jobops/config.json. If missing, stop with:
JOBOPS NOT CONFIGURED Run /jobops:setup (then /jobops-ic:setup) to initialize your workspace.
Use config.directories.contractor_root for output paths in this skill.
Use config.preferences.default_currency for pricing if applicable.
I'll generate strategic landing page copy using proven copywriting frameworks and persuasion psychology.
$1: Page purpose/topic (required) - e.g., consulting-services, saas-product, event-registration--tone: Writing tone (optional): professional | casual | bold (default: professional)--framework: Copywriting framework (optional): PAS | AIDA | StoryBrand (default: PAS)Best for: Services, consulting, B2B offerings
| Stage | Purpose | Landing Page Section |
|---|---|---|
| Problem |
| Identify the pain |
| Hero subtitle, Problem section |
| Agitate | Intensify the urgency | Statistics, consequences |
| Solution | Present your offering | Benefits, How It Works |
Best for: Products, e-commerce, direct response
| Stage | Purpose | Landing Page Section |
|---|---|---|
| Attention | Hook with headline | Hero title |
| Interest | Build curiosity | Problem/opportunity |
| Desire | Create want | Benefits, social proof |
| Action | Drive conversion | CTA sections |
Best for: Brand building, services, complex offerings
| Element | Purpose | Landing Page Section |
|---|---|---|
| Hero (Customer) | Position visitor as hero | Hero messaging |
| Problem | Define villain/challenge | Problem section |
| Guide (You) | Position as trusted guide | Credentials, about |
| Plan | Show clear path | How It Works |
| Call to Action | Direct next step | CTA sections |
| Success/Failure | Paint outcomes | Benefits/consequences |
Launch the landing-page-copywriter agent for comprehensive copy development:
Task tool with subagent_type='landing-page-copywriter'
Prompt: Generate landing page copy for [page-purpose] using [framework] framework with [tone] tone.
Context to provide:
- Page purpose: $1
- Target audience (if known)
- Key differentiators
- Desired action/conversion goal
- Any existing brand voice guidelines
The copywriter agent will need (will ask if not provided):
| Information | Why It Matters | Example |
|---|---|---|
| Who is the target audience? | Voice, pain points, motivations | "CTOs at mid-market companies" |
| What problem do you solve? | Core messaging foundation | "Manual processes waste 20hrs/week" |
| Why should they choose you? | Differentiator, positioning | "Only solution with X feature" |
| What action should they take? | CTA clarity | "Book a demo" |
The copywriter will generate headlines using proven formulas:
Result-Based Headlines:
Problem-Based Headlines:
Curiosity Headlines:
Hero Section (3-second hook):
Headline: [Clear value proposition - what they get]
Subheadline: [How they get it + why it matters]
CTA: [Specific action verb + outcome]
Problem Section (Agitation):
Opening: [Acknowledge their current situation]
Pain Points: [3-5 specific frustrations they experience]
Stakes: [What happens if they don't solve this]
Statistics: [Data that validates the problem]
Solution Section (Your Offering):
Transition: [Bridge from problem to solution]
Core Promise: [What you deliver]
Key Benefits: [3-5 benefits, not features]
Proof: [Why this works]
How It Works (Remove Friction):
Step 1: [Simple first action]
Step 2: [What happens next]
Step 3: [Outcome they achieve]
Social Proof (Build Trust):
Testimonials: [Specific results + attribution]
Logos: [Recognizable clients/partners]
Metrics: [Quantified success]
Credentials: [Authority indicators]
CTA Section (Drive Action):
Headline: [Restate value + urgency]
Supporting: [Address final objection]
Primary CTA: [Main action button]
Secondary CTA: [Lower-commitment alternative]
Risk Reversal: [Guarantee or assurance]
| Principle | Application |
|---|---|
| Benefits over features | "Save 10 hours/week" not "Automated workflows" |
| Specificity sells | "47% increase" not "significant improvement" |
| You > We | "You'll achieve" not "We provide" |
| Active voice | "Transform your process" not "Your process is transformed" |
| One idea per sentence | Short, punchy, scannable |
| Power words | Free, New, Proven, Guaranteed, Instant, Secret |
Professional (default):
Casual:
Bold:
| Principle | Implementation |
|---|---|
| Social Proof | "Join 5,000+ companies" |
| Authority | Credentials, logos, certifications |
| Scarcity | "Limited spots available" |
| Urgency | "Offer expires Friday" |
| Reciprocity | Free resource, valuable content |
| Loss Aversion | "Don't miss out on..." |
The copywriter agent will deliver a structured copy document:
# Landing Page Copy: [Page Name]
## Meta Information
- **Title Tag**: [60 characters max]
- **Meta Description**: [155 characters max]
## Hero Section
- **Headline**: [Primary headline]
- **Subheadline**: [Supporting copy]
- **Primary CTA**: [Button text]
- **Secondary CTA**: [Alternative action]
## Problem Section
- **Section Title**: [Problem hook]
- **Opening Copy**: [Pain acknowledgment]
- **Pain Points**:
1. [Pain point 1]
2. [Pain point 2]
3. [Pain point 3]
- **Stakes Copy**: [What's at risk]
## Solution Section
- **Section Title**: [Solution hook]
- **Core Promise**: [What you deliver]
- **Benefits**:
1. **[Benefit 1 Title]**: [Description]
2. **[Benefit 2 Title]**: [Description]
3. **[Benefit 3 Title]**: [Description]
## How It Works
- **Section Title**: [Process hook]
- **Step 1**: [Title] - [Description]
- **Step 2**: [Title] - [Description]
- **Step 3**: [Title] - [Description]
## Social Proof
- **Section Title**: [Credibility hook]
- **Testimonials**:
- "[Quote]" - [Name, Title, Company]
- **Metrics**: [Key statistics]
## Final CTA
- **Headline**: [Action-oriented]
- **Supporting Copy**: [Final value prop]
- **Primary CTA**: [Main button]
- **Risk Reversal**: [Guarantee copy]
## Alternative Copy Versions
[A/B test variations for key elements]
Copy documents are saved to:
{config.directories.contractor_root}/landing-pages/{slug}/copy.mdThe {slug} is provided by the caller — either the user (e.g., page name/project identifier passed in as $1) or the /create-landing-page orchestrator. The {slug} folder under landing-pages/ is shared with sibling landing-page skills (create-landing-page, copywriting-spec, css-template) — this skill writes copy.md INTO that existing per-slug folder. If the folder does not yet exist, create it: mkdir -p {config.directories.contractor_root}/landing-pages/{slug}.
# Professional consulting services copy using PAS
/landing-page:copywrite consulting-services
# Casual SaaS product copy using AIDA
/landing-page:copywrite saas-onboarding --tone=casual --framework=AIDA
# Bold workshop registration using StoryBrand
/landing-page:copywrite ai-workshop --tone=bold --framework=StoryBrand
# Generate copy for existing page improvement
/landing-page:copywrite services-page-refresh --tone=professional
Now generating landing page copy for $1...