copywrite

name	copywrite
description	Generate strategic landing page copy using proven copywriting frameworks and persuasion psychology
disable-model-invocation	true

Configuration

Read .jobops/config.json. If missing, stop with:

JOBOPS NOT CONFIGURED Run /jobops:setup (then /jobops-ic:setup) to initialize your workspace.

Use config.directories.contractor_root for output paths in this skill. Use config.preferences.default_currency for pricing if applicable.

Arguments

I'll generate strategic landing page copy using proven copywriting frameworks and persuasion psychology.

• $1: Page purpose/topic (required) - e.g., consulting-services, saas-product, event-registration
• --tone: Writing tone (optional): professional | casual | bold (default: professional)
• --framework: Copywriting framework (optional): PAS | AIDA | StoryBrand (default: PAS)

Copywriting Frameworks

PAS (Problem-Agitate-Solution) - Default

Best for: Services, consulting, B2B offerings

Stage	Purpose	Landing Page Section
Problem	Identify the pain	Hero subtitle, Problem section
Agitate	Intensify the urgency	Statistics, consequences
Solution	Present your offering	Benefits, How It Works

AIDA (Attention-Interest-Desire-Action)

Best for: Products, e-commerce, direct response

Stage	Purpose	Landing Page Section
Attention	Hook with headline	Hero title
Interest	Build curiosity	Problem/opportunity
Desire	Create want	Benefits, social proof
Action	Drive conversion	CTA sections

StoryBrand

Best for: Brand building, services, complex offerings

Element	Purpose	Landing Page Section
Hero (Customer)	Position visitor as hero	Hero messaging
Problem	Define villain/challenge	Problem section
Guide (You)	Position as trusted guide	Credentials, about
Plan	Show clear path	How It Works
Call to Action	Direct next step	CTA sections
Success/Failure	Paint outcomes	Benefits/consequences

---

Phase 1: Context Gathering

1.1: Invoke Copywriter Agent

Launch the landing-page-copywriter agent for comprehensive copy development:

Task tool with subagent_type='landing-page-copywriter'

Prompt: Generate landing page copy for [page-purpose] using [framework] framework with [tone] tone.

Context to provide:
- Page purpose: $1
- Target audience (if known)
- Key differentiators
- Desired action/conversion goal
- Any existing brand voice guidelines

1.2: Information Required

The copywriter agent will need (will ask if not provided):

Information	Why It Matters	Example
Who is the target audience?	Voice, pain points, motivations	"CTOs at mid-market companies"
What problem do you solve?	Core messaging foundation	"Manual processes waste 20hrs/week"
Why should they choose you?	Differentiator, positioning	"Only solution with X feature"
What action should they take?	CTA clarity	"Book a demo"

---

Phase 2: Copy Development

2.1: Headline Formulas

The copywriter will generate headlines using proven formulas:

Result-Based Headlines:

• "Get [Desired Result] in [Timeframe]"
• "[Number] [Audience] Now [Achieve Result]"
• "The [Adjective] Way to [Desired Outcome]"

Problem-Based Headlines:

• "Stop [Pain Point] Forever"
• "Why [Common Approach] Fails (And What Works Instead)"
• "Tired of [Frustration]?"

Curiosity Headlines:

• "The Secret to [Desired Result]"
• "What [Successful People] Know About [Topic]"
• "How [Surprising Method] [Achieves Result]"

2.2: Section-by-Section Copy

Hero Section (3-second hook):

Headline: [Clear value proposition - what they get]
Subheadline: [How they get it + why it matters]
CTA: [Specific action verb + outcome]

Problem Section (Agitation):

Opening: [Acknowledge their current situation]
Pain Points: [3-5 specific frustrations they experience]
Stakes: [What happens if they don't solve this]
Statistics: [Data that validates the problem]

Solution Section (Your Offering):

Transition: [Bridge from problem to solution]
Core Promise: [What you deliver]
Key Benefits: [3-5 benefits, not features]
Proof: [Why this works]

How It Works (Remove Friction):

Step 1: [Simple first action]
Step 2: [What happens next]
Step 3: [Outcome they achieve]

Social Proof (Build Trust):

Testimonials: [Specific results + attribution]
Logos: [Recognizable clients/partners]
Metrics: [Quantified success]
Credentials: [Authority indicators]

CTA Section (Drive Action):

Headline: [Restate value + urgency]
Supporting: [Address final objection]
Primary CTA: [Main action button]
Secondary CTA: [Lower-commitment alternative]
Risk Reversal: [Guarantee or assurance]

---

Phase 3: Copy Best Practices

3.1: Writing Principles

Principle	Application
Benefits over features	"Save 10 hours/week" not "Automated workflows"
Specificity sells	"47% increase" not "significant improvement"
You > We	"You'll achieve" not "We provide"
Active voice	"Transform your process" not "Your process is transformed"
One idea per sentence	Short, punchy, scannable
Power words	Free, New, Proven, Guaranteed, Instant, Secret

3.2: Tone Calibration

Professional (default):

• Authoritative but approachable
• Data-driven claims
• Industry terminology appropriate
• Formal but not stiff

Casual:

• Conversational, friendly
• Contractions allowed
• Personality and humor
• Relatable examples

Bold:

• Strong claims with proof
• Direct, challenging
• Urgency and scarcity
• Polarizing (attracts right audience)

3.3: Conversion Psychology

Principle	Implementation
Social Proof	"Join 5,000+ companies"
Authority	Credentials, logos, certifications
Scarcity	"Limited spots available"
Urgency	"Offer expires Friday"
Reciprocity	Free resource, valuable content
Loss Aversion	"Don't miss out on..."

---

Phase 4: Deliverables

4.1: Copy Document Structure

The copywriter agent will deliver a structured copy document:

# Landing Page Copy: [Page Name]

## Meta Information
- **Title Tag**: [60 characters max]
- **Meta Description**: [155 characters max]

## Hero Section
- **Headline**: [Primary headline]
- **Subheadline**: [Supporting copy]
- **Primary CTA**: [Button text]
- **Secondary CTA**: [Alternative action]

## Problem Section
- **Section Title**: [Problem hook]
- **Opening Copy**: [Pain acknowledgment]
- **Pain Points**:
  1. [Pain point 1]
  2. [Pain point 2]
  3. [Pain point 3]
- **Stakes Copy**: [What's at risk]

## Solution Section
- **Section Title**: [Solution hook]
- **Core Promise**: [What you deliver]
- **Benefits**:
  1. **[Benefit 1 Title]**: [Description]
  2. **[Benefit 2 Title]**: [Description]
  3. **[Benefit 3 Title]**: [Description]

## How It Works
- **Section Title**: [Process hook]
- **Step 1**: [Title] - [Description]
- **Step 2**: [Title] - [Description]
- **Step 3**: [Title] - [Description]

## Social Proof
- **Section Title**: [Credibility hook]
- **Testimonials**:
  - "[Quote]" - [Name, Title, Company]
- **Metrics**: [Key statistics]

## Final CTA
- **Headline**: [Action-oriented]
- **Supporting Copy**: [Final value prop]
- **Primary CTA**: [Main button]
- **Risk Reversal**: [Guarantee copy]

## Alternative Copy Versions
[A/B test variations for key elements]

4.2: Output Location

Copy documents are saved to:

• {config.directories.contractor_root}/landing-pages/{slug}/copy.md

The {slug} is provided by the caller — either the user (e.g., page name/project identifier passed in as $1) or the /create-landing-page orchestrator. The {slug} folder under landing-pages/ is shared with sibling landing-page skills (create-landing-page, copywriting-spec, css-template) — this skill writes copy.md INTO that existing per-slug folder. If the folder does not yet exist, create it: mkdir -p {config.directories.contractor_root}/landing-pages/{slug}.

---

Example Usage

# Professional consulting services copy using PAS
/landing-page:copywrite consulting-services

# Casual SaaS product copy using AIDA
/landing-page:copywrite saas-onboarding --tone=casual --framework=AIDA

# Bold workshop registration using StoryBrand
/landing-page:copywrite ai-workshop --tone=bold --framework=StoryBrand

# Generate copy for existing page improvement
/landing-page:copywrite services-page-refresh --tone=professional

---

Now generating landing page copy for $1...