paid-ads-generator

name	paid-ads-generator
description	Generate paid ad variants (hook/body/CTA) for Meta, LinkedIn, Google, and X with an angle ladder and platform-aware formatting. Use when the user says "write ad copy", "generate ads for <platform>", "we need ad variants", "angle test", or is launching / refreshing a paid campaign.
status	new

Paid Ads Generator (Acquisition Squad)

Produces ad creative at the variant level — multiple angles × platforms × audiences — in one run, with an angle ladder so you can test hypotheses instead of random copy.

Triggers

• "write ad copy for "
• "generate Meta / LinkedIn / Google ads"
• "angle test for "
• "we need 20 ad variants"
• "refresh our creative"

Inputs required

Ask for each (or infer from context):

1. Product / offer — what is being promoted, in one sentence
2. ICP segment — from ICP Researcher (role, firmographics, pain)
3. Platforms — Meta, LinkedIn, Google Search, Google Display, X, TikTok
4. Unclaimed angles — from Competitive Scout (optional but high-leverage)
5. Funnel stage — cold / warm / retargeting
6. Brand voice — tone sample or link to brand-review guidelines
7. Claims to avoid — legal/compliance no-go list
8. Desired count — default 20 variants (5 angles × 4 platforms)

Process

Step 1 — Build the angle ladder (5 angles)

Every campaign gets 5 angles laddered from direct to lateral:

Angle	Hook template
Pain-amplification	"If you're still , you're losing ."
Benefit-forward	"Here's how to without ."
Proof / social	" teams at use this for ."
Contrarian	"Everyone says . It's wrong. Here's what works."
Story / curiosity	"I spent on . Here's what I learned."

Pick angles that best match the ICP's current belief state (from ICP Researcher).

Step 2 — Generate per-platform variants

For each angle × platform, produce:

• Hook / first line — platform-specific character limit
• Body — benefit or story
• CTA — platform-native button text
• Visual brief — one sentence describing the static/video that should accompany

Platform constraints to respect:

• Meta: 40-char headline, 125-char primary text for most placements
• LinkedIn: 150-char intro, 600-char body sweet spot; B2B tone
• Google Search: 30-char headline × 3, 90-char description × 2
• Google Display: 5 headlines (30 char), 5 descriptions (90 char), 1 long headline (90 char)
• X: 280 chars including link
• TikTok: 100 chars, hook in first 3 seconds

Step 3 — Score each variant

Score on:

• Hook strength (does it stop the scroll in < 2 seconds?)
• Message-match (does it match the landing page?)
• Differentiation (is this claimable only by us?)

Keep variants scoring ≥ 7/10 on all three. Rewrite weak ones.

Step 4 — Output

Deliver a table with columns:

| Angle | Platform | Headline | Body | CTA | Visual brief | Audience | Notes |

And a short test plan: which variant is the control, which are the learning bets, and what each variant tests.

Output artifact

paid-ads-<campaign>.md + optionally paid-ads.xlsx for bulk upload templates.

Handoff

• Variants with message-match issues → Landing Page Optimizer to fix the page
• Test plan → A/B Test Designer to formalize sample size + stop rule
• Performance results → Performance Reporter

Example call

"Generate 20 ad variants for our ICP (mid-market RevOps leaders at 200–2000-person SaaS) for a webinar on closing the pipeline coverage gap. Platforms: Meta + LinkedIn. Use the 'everyone says more leads, it's coverage quality' angle from the competitive scout."