Menu
Marketing asset factory + design trend research and synthesis
Install with Codex or Claude Copy this prompt, paste it into Codex, Claude, or another assistant, and let it review the skill page and install it for you.
Based on SOC occupation classification
Comprehensive code review with security, patterns, and quality focus
Parallel execution using multiple Claude instances in Kitty terminal
Agile/Waterfall project planning, tracking, and delivery management
McKinsey-level strategic analysis with MECE frameworks and quantitative prioritization
Update project documentation (ADRs, CHANGELOG, running notes) in compact Claude-friendly format
Audit and harden any repository with standardized quality gates, hooks, and scripts
| name | creative-strategy |
| description | Marketing asset factory + design trend research and synthesis |
| allowed-tools | ["Read","Glob","Grep","WebSearch","WebFetch","Write","Edit"] |
| context | fork |
| user-invocable | true |
| version | 1.0.0 |
Workflow from jony-creative-director: Marketing Asset Factory + Design Trend Synthesizer
| Parameter | Required | Description |
|---|---|---|
| Product/service | Yes | What to promote |
| Objective | Yes | AWARENESS / CONVERSION / RETENTION |
| Target audience | Yes | Demographics + psychographics |
| Campaign theme | Yes | Core message/hook |
| Tone | Yes | PROFESSIONAL / PLAYFUL / URGENT / LUXURY / MINIMAL |
Google Ads: 5 headlines (30 char max), 5 descriptions (90 char max), display ad concepts (300x250, 728x90, 160x600) with visual direction.
Social Ads: 3 feed ads (visual + copy), 3 story ads (9:16), 3 reel/TikTok scripts (15-30s).
| Asset | Count | Spec |
|---|---|---|
| Subject lines | 10 | A/B test variations |
| Preview text | 10 | Matching subjects |
| Welcome series | 3 | Onboarding sequence |
| Promotional | 1 | Campaign offer |
| Nurture sequence | 3 | Education/trust |
| Re-engagement | 1 | Win-back |
Hero (headline + subheadline + CTA), 3 feature section variants, social proof (testimonial framework), FAQ (8 Q&As), pricing page (if applicable).
LinkedIn (4 posts), Twitter/X (2 threads), Instagram (3 captions), TikTok/short-form (3 scripts).
| Asset | Description |
|---|---|
| One-pager | Content structure |
| Sales deck | 10-slide outline |
| Case study | Template with sections |
| Battlecard | Competitor comparison |
| Demo script | Product walkthrough |
| Objection guide | 10 common objections + responses |
| Proposal template | Structure + key sections |
3 blog post outlines, 1 whitepaper structure, 1 webinar script outline.
Each asset includes: exact copy/content, visual direction (colors, imagery, composition), CTA + next step, A/B testing recommendations. Brand consistency across all 47+ assets.
| Parameter | Required | Description |
|---|---|---|
| Industry/sector | Yes | Target market |
| Current brand position | Recommended | Where the brand is today |
Per trend: name, definition, visual characteristics (colors, shapes, typography, imagery), origin + early adopters, adoption phase (emerging/growing/mature), 3 brand examples, strategic implications (opportunities + risks).
Trend areas to cover:
| Area | Examples |
|---|---|
| Visual aesthetics | Neomorphism, brutalism, liquid glass |
| Interaction patterns | Gesture-based, voice-first, AI-assisted |
| Color trends | Dopamine colors, muted minimalism |
| Typography | Variable fonts, kinetic type |
| Technology influence | Spatial design, generative UI |
Map 10 competitors on 2x2: Innovative ←→ Conservative × Minimal ←→ Rich. Identify white space. Flag overused patterns.
Post-AI behaviors, Gen Z influence, new mental models, friction intolerance points.
iOS 26/visionOS design language, Material You evolution, web pattern shifts.
Which trends to adopt (with adaptation plan), which to ignore (with rationale), 6-month implementation roadmap.
20 visual references (colors, composition, mood described in detail), color palette extraction, typography recommendations from trend analysis.
| Deliverable | Format |
|---|---|
| Marketing assets | 47+ assets across 6 categories |
| Trend analysis | 5 macro trends with examples |
| Competitive map | 2x2 positioning matrix |
| Mood board | 20 described visual references |
| Trend roadmap | 6-month adoption plan |
/brand-identity (brand strategy) | /design-systems (implementing trends) | /design-quality (validating assets)
