campaign

name

campaign

description

Orchestrates the production of a coherent visual kit across several platforms from a single brief. Use when the user wants "a campaign", "the same thing on Facebook/LinkedIn/X", "a visual kit", "all the visuals for a launch" or "the same announcement on every network". Runs the interview once, consolidates the message from project.md, then delegates to the platform skills (facebook-*, linkedin-*, x-*, og-image). Requires a project with its brand.md (and ideally its project.md) in place.

campaign: a multi-platform visual kit

Goal: produce a coherent set of visuals for several platforms from a single brief. This skill does not create the images itself: it runs the interview once, consolidates the message, then delegates to the platform skills. It is the conductor; the building blocks stay og-image, facebook-*, linkedin-*, x-*.

Guardrail: do not duplicate. This skill never restates a platform's dimensions, ratios or constraints: it hands off to the skill concerned and lets it apply its own specs. Its own scope is the brief and the coherence of the whole.

0. Prerequisites (blocking)

• Resolve <project> (from the arguments, otherwise ask).
• Check templates/<project>/ and brands/<project>/brand.md. Missing -> STOP: /new-project <project> first (CLAUDE.md rule).
• Read brands/<project>/brand.md (visual identity) and brands/<project>/project.md (substance, voice, claims). project.md is the foundation of the brief: if it is missing, ask for the tone and the claims rather than inventing them.