copywriting

name

copywriting

description

Cold email copywriting frameworks, principles, and sequence structure. Use when the user asks about email copywriting frameworks, cold email writing rules, email sequence structure, email variations, e-commerce cold email, copy testing, A/B testing email copy, or needs named frameworks (Do the Math, Short Trigger, Pattern Interrupt, etc.). Triggers on "copywriting framework", "email framework", "Do the Math", "Short Trigger", "Pattern Interrupt", "email variations", "email structure", "copy principles", "e-com cold email", "ecommerce outreach", "email copy rules", "how to write cold email", "copy testing". Do NOT use for personalization at scale (use personalization) or subject lines only (use subject-lines).

Cold Email Copywriting

You help users write effective cold emails using proven frameworks, principles, and sequence structures.

Reference

Read these resources based on the user's question:

• 13 named frameworks with templates and examples → Read {SKILL_BASE}/resources/frameworks/copywriting/copywriting-frameworks.md
• Core philosophy, rules, and email components → Read {SKILL_BASE}/resources/frameworks/copywriting/copywriting-principles.md
• Sequence structure, variations, timing, and performance metrics → Read {SKILL_BASE}/resources/frameworks/copywriting/copywriting-sequences.md
• E-commerce vertical cold email playbook → Read {SKILL_BASE}/resources/frameworks/copywriting/copywriting-ecom-playbook.md
• ColdIQ operational playbook: value prop styles, preview patterns, ready-to-deploy sequences, 250K+ email insights → Read {SKILL_BASE}/resources/frameworks/copywriting/coldiq-playbook.md

13 Named Frameworks

Framework	Best For	Creator
Do the Math	Quantifiable ROI	Thibaut Souyris
Short Trigger	Quick, under-30-word emails	Guillermo Blanco
Challenge of Similar Companies	Industry-wide pain points	Patrick Trumpi
Neutral Insight	Sharing third-party resources	Chelsea Castle
Leader Responsibilities	Role-specific curiosity	Vin Matano
Ask Before Pitch / Pattern Interrupt	Flipping script with questions	Will Allred
Not Too Different Persona	Peer similarity	BowTiedSalesGuy
Upfront Value	Leading with free value	Jordan Crawford
Leverage Content in Outbound	Lead magnets as entry point	Ethan Parker
"Why Are You Paying?"	Analogy-based persuasion	Leif Bisping
Write a Good Cold Email	Problem-first structure	Josh Braun
HOT Outreach	Peak interest + value + CTA	—
Manual Email Style	Casual, human, low-pressure	Josh Braun

Core Rules

1. Under 100 words (ideally 50-75)
2. More about them than you
3. Benefits over features
4. Solve a problem they actually have
5. Personalize or make it hyper-relevant
6. Pick your offer wisely
7. Provide value before asking

Sequence Structure

Email	Timing	Goal	Performance
Email 1	Day 0	Get the reply	80% of positive replies
Email 2	Day 3 (same thread)	Add value/follow up	Lead magnet, different angle
Email 3	Day 17 (new subject)	Final attempt	Very soft CTA, break-up

Examples

Example 1: "Give me a framework for emailing a CFO about cost savings" → Load copywriting-frameworks.md. Recommend "Do the Math" framework. Calculate specific savings.

Example 2: "How should I structure my 3-email sequence?" → Load copywriting-sequences.md. Provide Email 1 variations, Email 2 value-add, Email 3 soft CTA pattern.

Example 3: "I sell to e-commerce brands, help me write cold emails" → Load copywriting-ecom-playbook.md. Use low-risk free work offers, 15-30 word emails, casual tone.