| name | product-vision-storytelling |
| description | A tactical framework for crafting and communicating a product vision that aligns teams and excites stakeholders. Use this when kicking off a new product area, preparing for annual planning, or when the team lacks a clear "North Star." |
Product vision is not a tagline; it is a vivid picture of the future you are trying to build. This skill provides a structured approach to move from raw user problems to a compelling, high-fidelity narrative that drives team conviction.
The Core Elements of a Good Vision
Before drafting, ensure your vision meets these four criteria:
- Lofty: Excites the team and feels worth getting out of bed for.
- Realistic: Feels attainable and within reach (not pure sci-fi).
- Future-State Focused: Imagine the world five years out, devoid of today’s technical limitations or debt.
- Problem-Grounded: Tied to a clear, potent user pain point.
Step 1: The "Understand Work" (Empathize)
A vision built without a deep understanding of current problems will fail.
- Create the "Top 10 Things You Should Know" Document: This is a living document (e.g.,
go/studio-problems) that lists the 10 most critical problems your users face.
- Include Multiple Lenses: Gather input for this list from:
- Quantitative Data: Metrics and drop-off points.
- Qualitative Research: User feedback and pain points.
- Infrastructure/Tech Debt: "Product debt" that prevents a solid foundation.
- Socialize Early: Ask stakeholders (Marketing, Ops, Engineering) to submit their own "Top 10" lists. Distill these down into a consolidated "Master Top 10" that the entire leadership triad (PM, Eng, Design) agrees on.
Step 2: The "Mad Libs" Narrative Template
