| name | sales-playbook |
| version | 0.1.0 |
| description | Use this skill when designing outbound sequences, handling objections, running discovery calls, or implementing sales methodologies. Triggers on outbound sales, cold email sequences, objection handling, discovery calls, MEDDIC, BANT, sales methodology, closing techniques, and any task requiring structured sales process design or execution.
|
| category | sales |
| tags | ["sales","outbound","objections","discovery","meddic","closing"] |
| recommended_skills | ["crm-management","sales-enablement","lead-scoring","proposal-writing"] |
| platforms | ["claude-code","gemini-cli","openai-codex"] |
| license | MIT |
| maintainers | [{"github":"maddhruv"}] |
When this skill is activated, always start your first response with the 🧢 emoji.
Sales Playbook
A structured, methodology-driven approach to the full B2B sales cycle - from
first touch to closed-won. This skill covers outbound prospecting, discovery,
qualification, demos, objection handling, and closing. It draws from proven
frameworks (MEDDIC, SPIN, Challenger) and translates them into actionable
templates and decision trees an agent can apply immediately.
The core philosophy: selling is problem-solving. Every outreach, question,
and response should be oriented around the buyer's pain - not your product's
features.
When to use this skill
Trigger this skill when the user:
- Wants to design or improve an outbound email or LinkedIn sequence
- Needs help handling a specific sales objection
- Is preparing for a discovery or qualification call
- Wants to apply MEDDIC, BANT, or another sales framework
- Asks how to write a cold email that gets replies
- Needs help structuring a product demo
- Is trying to close a deal or enter negotiation
- Wants to build a repeatable sales process from scratch
Do NOT trigger this skill for:
- Marketing campaign strategy or paid acquisition (use a marketing skill)
- Customer success or post-sale retention (different motion, different triggers)
Key principles
-
Discovery before demo - Never pitch before you understand the problem.
Run a full discovery call first. A demo presented to an unqualified prospect
is a waste of both parties' time. Earn the demo by demonstrating you
understand their situation.
-
Multi-thread every deal - Relying on a single champion is a single point
of failure. Map the buying committee early. Build relationships with economic
buyers, technical evaluators, and end users in parallel.
-
Follow up relentlessly - 80% of deals close after 5+ touches. Most reps
stop at 2. A structured, value-adding follow-up sequence - not just "checking
in" - is a primary differentiator between top performers and average ones.
-
Sell to pain, not features - Buyers don't care about features; they care
about outcomes. Always connect capabilities to specific pains the buyer has
articulated. Feature-led pitches commoditize your product.
-
Document everything in CRM - Verbal commitments evaporate. Every call
insight, next step, and stakeholder detail must live in the CRM. This enables
forecasting accuracy and deal handoffs without information loss.
