| name | reva-branding |
| description | Apply REVA University brand guidelines when creating any visual content, social media posts, HTML artifacts, presentations, documents, or any creative output for REVA University. Trigger this skill whenever the user mentions REVA, REVA University, wants to create content for a university in Bengaluru, or asks for Instagram posts, social creatives, or branded materials that must follow official brand standards. This skill ensures colours, typography, logo placement, and social media specs are always correct. |
REVA University Brand Guidelines
Reference this skill whenever creating any content — HTML, presentations, documents, social posts, or visual artifacts — for REVA University.
Brand Colours
| Name | Hex | RGB | Pantone | CMYK |
|---|
| REVA Orange | #f7a35b | 247, 163, 91 | P 20-6 C | C0 M42 Y75 K0 |
| REVA Grey | #4a4c55 | 58, 60, 68 (approx) | P 173-14C | C62 M53 Y42 K43 |
Always use REVA Orange as the primary accent colour. REVA Grey is used for dark backgrounds and secondary text. White (#ffffff) is used for reversed/light-on-dark contexts.
Typography
Both fonts are free to download. Always use these two fonts; do not substitute with system defaults like Arial or Helvetica when creating branded outputs.
Logo Usage
Versions
Rules
- Only two colour variations are permitted: Primary or full-white Reverse.
- Do not use the logo in any other colour, on mismatched coloured backgrounds (pink, grey, dark), or with altered fonts/styles.
- Do not distort, rotate, add effects, or apply opacity to the logo.
- Do not use the logo in brown/dark-orange, red, or dark grey background boxes.
Clear Space
- Minimum 2x clear space above and below the logo unit.
- Minimum 4x clear space on the left and right sides.
- Maintain 3.5x spacing between the Srivatsa symbol (Logo Mark) and the wordmark (Logo Type) in horizontal format.
NAAC A+ Logo
- The NAAC A+ logo follows the same two-variant rule (Primary or full-white Reverse).
- The NAAC logo must be sized so it fits within the height of the Srivatsa symbol — never larger than the REVA logo.
- Align the NAAC logo top and bottom exactly with the Srivatsa symbol.
Instagram / Social Media Specs
Image Sizes
| Format | Dimensions | Ratio |
|---|
| Feed Post (image) | 1080 × 1350 px | 4:5 |
| Reels / Stories | 1920 × 1080 px | 9:16 |
Logo Placement on Creatives
- Top Left: NAAC A+ logo
- Top Right: REVA University logo
Content Rules
- Always use REVA Orange (
#f7a35b) and REVA Grey (#4a4c55) as accent colours.
- Use Plus Jakarta Sans and Glacial Indifference fonts only.
- Do not place hyperlinks directly on the creative — use QR codes or keep links in the bio.
- Always tag REVA's official handle for collaborations; collaboration approvals are at the REVA Branding Team's discretion.
Standard Hashtags (include on every post)
#REVAuniversity #EducateToEnterprise
Brand Voice & Content Strategy ("Educate to Enterprise")
All content should reflect REVA's mission of instilling an enterprising mindset. Prioritise content that showcases:
- Innovation & Research: Student projects, patents, prototypes, hackathons.
- Entrepreneurship: REVA NEST startups, venture launches, pitch competitions.
- Industry Readiness: Placements, internships, industry workshops, masterclasses.
- Interdisciplinary Learning: Cross-school collaborations (Design + Tech + Management).
- Leadership & Initiative: Clubs, fests, national competitions, peer-learning.
- Community Impact: Volunteering, sustainability, civic tech, empathy-driven work.
- Student Spotlights: "I did this at REVA" stories, alumni journeys, bold thinkers.
Content tone: curious, confident, entrepreneurial, and practical — not promotional or corporate-generic.
Quick Checklist for Any REVA Creative
Before finalising any output, verify:
