| name | hormozi-offer-stacking |
| description | WHAT: Alex Hormozi's Advanced Offer Stacking framework — how to stack Grand Slam offers to maximize LTGP and create competitive moats. From $100M Lost Chapters.
WHEN: When applying hormozi offer stacking knowledge |
Hormozi Offer Stacking
hormozi-offer-stacking
Core Principle
"The business that makes its customer the most valuable wins."
The key insight: Stack multiple Grand Slam offers to maximize how much you make per customer. The more you make per customer, the more you can afford to spend acquiring them, and the more you can outspend competitors.
Why Stacking Matters
The Compounding Math
Without stacking: $75/customer
With stacking: $1,763/customer
Result: 23x more revenue from the same traffic
The Competitive Moat
"If you can pay 10x more to acquire a customer than your competition, you can decide to increase your spending until no one else can buy ads in your niche."
You can literally starve competitors out by outspending them until it's unprofitable for them to operate.
Stair Step vs. Grid Model
The Problem with Stair Step
Most think of increasing LTGP as a linear sequence:
Entry Offer → Upsell 1 → Upsell 2 → Continuity
Problem: Customers don't buy linearly. They skip steps, buy different paths, or skip directly to the end.
The Grid Model (Better)
Visualize ALL offers simultaneously:
┌─────────────┬─────────────┬─────────────┬─────────────┐
│ Prospects │ Offer A │ Offer B │ Offer C │
├─────────────┼─────────────┼─────────────┼─────────────┤
│ 100 │ 80 │ 30 │ 15 │
│ │ ($X/each) │ ($Y/each) │ ($Z/each) │
└─────────────┴─────────────┴─────────────┴─────────────┘
Total Revenue = Sum of all offer revenue
LTGP = Total Revenue / Number of Prospects
Benefits:
- Customers buy what they want, not what you dictate
- You can see total revenue potential
- Accounts for non-linear customer journeys
The Four Offer Types to Stack
| Type | Purpose | Where It Goes |
|---|
| Attract | Get people in the door | Front end (Free/Discount) |
| Front-End Cash | Initial transaction | First offer |
| Upsells/Downsells | Extract maximum from each customer | After first yes |
| Continuity | Recurring revenue | Long-term |
The Choreography
1. ATTRACT (Free/Discount) → Get them in
2. FRONT-END CASH (Core offer) → First transaction
3. UPSELLS/DOWNSELLS → Get whales to buy big, minnows to buy something
4. CONTINUITY → Recurring revenue stream
How to Identify Stacking Opportunities
Step 1: Map Adjacent Needs
Look at all the things your customer buys RELATED to what you solve:
Example (Gym Owner):
- Training ✓ (you)
- Supplements ✗ (someone else)
- Nutrition coaching ✗ (someone else)
- Recovery/massage ✗ (someone else)
- Apparel ✗ (someone else)
Step 2: Find Revenue Streams
For each adjacent need, decide:
- Can I create this myself? (Add to offerings)
- Can I become an affiliate? (Earn commission)
- Can I partner with someone? (Joint venture)
Step 3: Stack or Refer
| Option | Complexity | Profit Potential |
|---|
| Add it yourself | High | High |
| Affiliate | Low | Medium |
| JV Partnership | Medium | High |
The Affiliate Example
"At the time of this writing, I have directly made more than $3 million in affiliate commissions."
Even small referral fees add up and are pure profit.
The Free With Alternative Revenue Stream
What It Is
Give something away for free, then sell something completely different to those who say no.
Example
Scenario: Gym trying to sell memberships
Approach:
- Offer free workout session (attract)
- At the session, some say no to membership
- Sell them supplements instead (alternative revenue)
- Those who say no to supplements → sell them a t-shirt
Why It Works
"Make money from people who said no to the initial offer."
The Value Grid Template
Use this to map your offer stacking:
┌──────────────────────────────────────────────────────────┐
│ VALUE GRID │
├────────────┬─────────┬─────────┬─────────┬─────────────┤
│ Prospects │ Entry │ Upsell │ Upsell │ 30-Day Cash │
│ │ Offer │ A │ B │ Total │
├────────────┼─────────┼─────────┼─────────┼─────────────┤
│ 10 │ 8 │ 3 │ 5 │ $X │
│ │ ($Y) │ ($Z) │ ($W) │ │
└────────────┴─────────┴─────────┴─────────┴─────────────┘
Total Revenue = $XXX
CAC You Can Afford = $XX (if 10 prospects → X trials)
The Complexity Warning
"Adding more offers and services is a fast track to adding operational complexity. That makes business hard."
The Rule
Only add complexity if:
- High profit — the added revenue is worth it
- Low cost — minimal time/money to deliver
The Ratio
Value of adding offer / Complexity it adds = Should you do it?
If ratio is high → add it. If low → skip or affiliate.
The "Free Onboarding" Pro Tip
"I was able to pay for my entire onboarding team and customer support team by adding a call to our onboarding process for new clients."
How It Works
- Add a step to your onboarding (e.g., setup call)
- During that call, recommend affiliate products
- You earn affiliate commission on each recommendation
- Commission covers the cost of the onboarding team
Result: Customers pay for your own support staff through affiliate links.
The Real World Example
Before Stacking
10 prospects → 8 trials → 3 memberships
Revenue: $600
30-Day Cash: $75
After Stacking
10 prospects → 8 trials → 3 core + 5 upsell A + 2 upsell B
Revenue: $1,763
30-Day Cash: $1,763
The difference between making a killing and getting killed.
Identifying Your Needs Streams
Questions to Ask
- What do my customers already buy related to what I solve?
- What are they paying other businesses for?
- What problems do they have that I could solve?
- What content/resources are they paying for?
The Kidman Quote
"In your heart, you know, the juice is worth the squeeze."
The Implementation Sequence
Step 1: Start with One Offer
Get one Grand Slam offer working first.
Step 2: Map Adjacent Needs
List everything your customer pays for in your niche.
Step 3: Qualify Opportunities
For each adjacent need:
- Can I add it? (High effort = only if high profit)
- Can I affiliate it? (Easy = do this first)
- Can I partner with someone? (Medium effort)
Step 4: Stack Sequentially
Add offers one at a time, testing each:
Offer 1 → Test → Offer 2 → Test → Offer 3 → Test
Step 5: Measure with Value Grid
Track revenue per prospect to see if stacking is working.
Key Questions for Offer Stacking
/prompts:
- "What are my customers currently paying other businesses for that relates to what I solve?"
- "Which adjacent needs could I add as affiliate offers?"
- "Which adjacent needs could I add as my own product/service?"
- "How can I make money from people who say NO to my initial offer?"
- "What's the complexity-to-profit ratio of each potential addition?"
- "Do I have a value grid mapped out for my current offers?"
- "What's my 30-day cash per prospect? How can I increase it?"
- "Which offers can I stack to increase LTGP 5x? 10x? 20x?"
Source
From $100M Lost Chapters by Alex Hormozi, Chapter: "Advanced Offer Stacking"
Core concepts:
- Stair step vs. grid model
- Four offer types to stack
- The value grid template
- Free with alternative revenue stream
- Complexity warning
- Identifying adjacent needs
Transcript source: ~/Downloads/100MLostChapters.txt (Docker: /home/GOD/100MLostChapters.txt)
Related Skills
hormozi-money-models — The four types of offershormozi-cfa — The math behind why stacking works (LTGP, CAC)hormozi-attract-offers — How to get people in the doorhormozi-grand-slam-offer — The core offer to stack
