seo-aeo-best-practices

Stars1

Forks0

UpdatedMarch 23, 2026 at 20:49

SEO and AEO best practices for metadata, Open Graph, sitemaps, robots.txt, hreflang, JSON-LD structured data, EEAT, and content optimized for search engines and AI answer surfaces. Use this skill when implementing page SEO, technical SEO, schema markup, international SEO, AI-overview readiness, or improving content for Google, ChatGPT, Perplexity, and similar assistants.

Installation

Install with Codex or Claude Copy this prompt, paste it into Codex, Claude, or another assistant, and let it review the skill page and install it for you.

Source

sanity-labs

sanity-labs/pup-finder-demo

View GitHub Repository View Creator Repositories

Download

Related occupationsSOC

Based on SOC occupation classification

Market Research Analysts and Marketing SpecialistsBusiness and Financial Operations Occupations·SOC 13-1161

File Explorer

5 files

SKILL.md

readonly

name	seo-aeo-best-practices
description	SEO and AEO best practices for metadata, Open Graph, sitemaps, robots.txt, hreflang, JSON-LD structured data, EEAT, and content optimized for search engines and AI answer surfaces. Use this skill when implementing page SEO, technical SEO, schema markup, international SEO, AI-overview readiness, or improving content for Google, ChatGPT, Perplexity, and similar assistants.

SEO & AEO Best Practices

Principles for optimizing content for both traditional search engines (SEO) and AI-powered answer engines (AEO). Includes Google's EEAT guidelines and structured data implementation.

When to Apply

Reference these guidelines when:

Implementing metadata and Open Graph tags
Creating sitemaps and robots.txt
Adding JSON-LD structured data
Optimizing content for featured snippets
Preparing content for AI assistants (ChatGPT, Perplexity, etc.)
Evaluating content quality using EEAT principles

Core Concepts

SEO (Search Engine Optimization)

Optimizing content to rank well in traditional search results (Google, Bing).

AEO (Answer Engine Optimization)

Optimizing content to be selected as authoritative answers by AI systems.

EEAT (Experience, Expertise, Authoritativeness, Trustworthiness)

Google's framework for evaluating content quality.

Resources

Start with the one resource that matches the task, such as technical SEO, structured data, EEAT, or AI-answer readiness. See resources/ for detailed guidance:

resources/eeat-principles.md — EEAT implementation and author schema
resources/structured-data.md — JSON-LD patterns (Article, FAQ, Breadcrumb, Product)
resources/technical-seo.md — Technical SEO checklist (metadata, sitemaps, hreflang, robots.txt)
resources/aeo-considerations.md — AI/AEO considerations (AI Overviews, crawler management)

More from this repository

same repository

content-experimentation-best-practices

sanity-labs/pup-finder-demo

Content experimentation and A/B testing guidance covering experiment design, hypotheses, metrics, sample size, statistical foundations, CMS-managed variants, and common analysis pitfalls. Use this skill when planning experiments, setting up variants, choosing success metrics, interpreting statistical results, or building experimentation workflows in a CMS or frontend stack.

2026-03-231

content-modeling-best-practices

sanity-labs/pup-finder-demo

Structured content modeling guidance for schema design, content architecture, content reuse, references versus embedded objects, separation of concerns, and taxonomies across Sanity and other headless CMSes. Use this skill when designing or refactoring content types, deciding field shapes, debating reusable versus nested content, planning omnichannel content models, or reviewing whether a schema is too page-shaped or presentation-driven.

2026-03-231

create-agent-with-sanity-context

sanity-labs/pup-finder-demo

Build AI agents with structured access to Sanity content via Agent Context. Use when setting up a Sanity-powered chatbot, connecting an AI assistant to Sanity content, or adding client-side tools to an agent. Covers Studio setup, agent implementation, and advanced patterns. Always use this skill when users mention building a chatbot with Sanity, creating an AI assistant for their content, setting up Agent Context MCP, integrating Sanity with Claude/GPT/any LLM, making content searchable by AI, implementing semantic search over Sanity data, or connecting their CMS to an AI agent.

2026-03-231

dial-your-context

sanity-labs/pup-finder-demo

Interactive session to create Instructions field content for a Sanity Agent Context MCP. Use this skill whenever users mention tuning agent context, improving agent responses to Sanity data, configuring MCP instructions, setting up content filters, or when their agent gives wrong results from Sanity queries. Also trigger when users say their agent is confused about schema relationships, needs data-specific guidance, or wants to optimize which content the agent can access.

2026-03-231

name	seo-aeo-best-practices
description	SEO and AEO best practices for metadata, Open Graph, sitemaps, robots.txt, hreflang, JSON-LD structured data, EEAT, and content optimized for search engines and AI answer surfaces. Use this skill when implementing page SEO, technical SEO, schema markup, international SEO, AI-overview readiness, or improving content for Google, ChatGPT, Perplexity, and similar assistants.

SEO & AEO Best Practices

Principles for optimizing content for both traditional search engines (SEO) and AI-powered answer engines (AEO). Includes Google's EEAT guidelines and structured data implementation.

When to Apply

Reference these guidelines when:

Implementing metadata and Open Graph tags
Creating sitemaps and robots.txt
Adding JSON-LD structured data
Optimizing content for featured snippets
Preparing content for AI assistants (ChatGPT, Perplexity, etc.)
Evaluating content quality using EEAT principles

Core Concepts

SEO (Search Engine Optimization)

Optimizing content to rank well in traditional search results (Google, Bing).

AEO (Answer Engine Optimization)

Optimizing content to be selected as authoritative answers by AI systems.

EEAT (Experience, Expertise, Authoritativeness, Trustworthiness)

Google's framework for evaluating content quality.

Resources

Start with the one resource that matches the task, such as technical SEO, structured data, EEAT, or AI-answer readiness. See resources/ for detailed guidance:

resources/eeat-principles.md — EEAT implementation and author schema
resources/structured-data.md — JSON-LD patterns (Article, FAQ, Breadcrumb, Product)
resources/technical-seo.md — Technical SEO checklist (metadata, sitemaps, hreflang, robots.txt)
resources/aeo-considerations.md — AI/AEO considerations (AI Overviews, crawler management)