| name | marketing-demand-acquisition |
| description | Multi-channel demand generation, paid media optimization, SEO strategy, and partnership programs for Series A+ startups |
| zh_description | 用于营销、需求、acquisition，支持内容、营销、渠道和数据分析。 |
| version | 1.1.0 |
| author | Alireza Rezvani |
| source | in-house |
| source_url | |
| tags | ["acquisition", "demand", "growth", "marketing"] |
| created_at | 2026-03-04 |
| updated_at | 2026-03-20 |
| quality | 5 |
| complexity | intermediate |
| triggers | null |
| metadata | null |
| category | marketing |
| domain | demand-generation |
| updated | 2025-01 |
Marketing Demand & Acquisition
Acquisition playbook for Series A+ startups scaling internationally (EU/US/Canada) with hybrid PLG/Sales-Led motion.
Table of Contents
Role Coverage
| Role | Focus Areas |
|---|
| Demand Generation Manager | Multi-channel campaigns, pipeline generation |
| Paid Media Marketer | Paid search/social/display optimization |
| SEO Manager | Organic acquisition, technical SEO |
| Partnerships Manager | Co-marketing, channel partnerships |
Core KPIs
Demand Gen: MQL/SQL volume, cost per opportunity, marketing-sourced pipeline $, MQL→SQL rate
Paid Media: CAC, ROAS, CPL, CPA, channel efficiency ratio
SEO: Organic sessions, non-brand traffic %, keyword rankings, technical health score
Partnerships: Partner-sourced pipeline $, partner CAC, co-marketing ROI
Demand Generation Framework
Funnel Stages
| Stage | Tactics | Target |
|---|
| TOFU | Paid social, display, content syndication, SEO | Brand awareness, traffic |
| MOFU | Paid search, retargeting, gated content, email nurture | MQLs, demo requests |
| BOFU | Brand search, direct outreach, case studies, trials | SQLs, pipeline $ |
Campaign Planning Workflow
- Define objective, budget, duration, audience
- Select channels based on funnel stage
- Create campaign in HubSpot with proper UTM structure
- Configure lead scoring and assignment rules
- Launch with test budget, validate tracking
