social-media-analyzer

name	social-media-analyzer
description	Social media campaign analysis and performance tracking. Calculates engagement rates, ROI, and benchmarks across platforms. Use for analyzing social media performance, calculating engagement rate, measuring campaign ROI, comparing platform metrics, or benchmarking against industry standards.
zh_description	用于社交、媒体、分析，支持内容、营销、渠道和数据分析。
version	1.0.0
author	seaworld008
source	in-house
source_url
tags	["analyzer", "growth", "marketing", "media", "social"]
created_at	2026-03-04
updated_at	2026-03-20
quality	5
complexity	intermediate
triggers	null

Social Media Analyzer

Campaign performance analysis with engagement metrics, ROI calculations, and platform benchmarks.

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Table of Contents

• Analysis Workflow
• Engagement Metrics
• ROI Calculation
• Platform Benchmarks
• Tools
• Examples

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Analysis Workflow

Analyze social media campaign performance:

1. Validate input data completeness (reach > 0, dates valid)
2. Calculate engagement metrics per post
3. Aggregate campaign-level metrics
4. Calculate ROI if ad spend provided
5. Compare against platform benchmarks
6. Identify top and bottom performers
7. Generate recommendations
8. Validation: Engagement rate < 100%, ROI matches spend data

Input Requirements

Field	Required	Description
platform	Yes	instagram, facebook, twitter, linkedin, tiktok
posts[]	Yes	Array of post data
posts[].likes	Yes	Like/reaction count
posts[].comments	Yes	Comment count
posts[].reach	Yes	Unique users reached
posts[].impressions	No	Total views
posts[].shares	No	Share/retweet count
posts[].saves	No	Save/bookmark count
posts[].clicks	No	Link clicks
total_spend	No	Ad spend (for ROI)

Data Validation Checks

Before analysis, verify:

• Reach > 0 for all posts (avoid division by zero)
• Engagement counts are non-negative
• Date range is valid (start < end)
• Platform is recognized