objection-killer

name	objection-killer
description	Pipeline that mines top objections from reviews + ProductPinion video, generates preempting visuals via Higgsfield, validates with shopper test, then refreshes A+ FAQ section. Use when running `objection-killer {ASIN}` or when 1-3★ reviews surface a recurring objection that needs to be preempted in the listing.

objection-killer — Find and Kill Top Objections

The chain: review-mine → optionally video-mine → generate preempting image → validate → ship-ready A+ FAQ refresh.

Prerequisites

• All 3 MCPs (SellerApp, Higgsfield, ProductPinion)

Invocation

objection-killer {ASIN}
objection-killer {ASIN} --skip-video       # text reviews only (faster, no Pinion video)
objection-killer {ASIN} --top-N=3          # default: kill top 3 objections

Output

/tmp/cro-content/{ASIN}-objection-killer-{date}.md + 3 preempting images + A+ FAQ refresh spec.

Phase 1 — Mine Objections

Calls review-mining {ASIN} → ranked objections. Optional: objection-video {ASIN} → adds hidden objections.

Combine + rank by frequency.

Phase 2 — Generate Preempting Visuals

For each top-N objection:

• Determine fix type (image / A+ module / bullet)
• For image: call infographic-builder {ASIN} --slot={N} --benefit="not {objection}" Example: objection "looks small" → infographic showing scale reference; objection "side effects" → trust-signal/safety callout

Phase 3 — Validate

main-image-poll if main image change, else stacked-gallery-test for slot 3-7 changes. Or aplus-comprehension if A+ module.

Phase 4 — A+ FAQ Refresh Spec

For objections that belong in A+ bottom-half FAQ (per 02-visual-content/a-plus-content.md):

• Generate FAQ module via aplus-module-generator
• Pack alt-text with the objection-resolving phrasing

Phase 5 — Output

# Objection Killer — {ASIN}

**Date:** {date} | **Objections killed:** {N}

## Top Objections Addressed

| # | Objection | Source | % shoppers | Fix | Validation |
|---|-----------|--------|------------|-----|------------|
| 1 | "looks small" | Reviews 28% + Video 60% | 🔴 | Slot 5 scale-ref image | ✅ Validated |
| 2 | "side effects" | Reviews 15% + Video 35% | 🟡 | A+ FAQ module 4 | ✅ Validated |
| 3 | ... | ... | ... | ... | ... |

## Generated Assets

- ![](slot-5-scale-ref.png) — preempts "looks small"
- ![](aplus-faq-safety.png) — preempts "side effects"
- ...

## A+ FAQ Refresh Spec

Alt-text packed for SEO + Rufus indexing:
> {ASIN} {brand} {benefit} — answers the question "{objection-as-question}" — {keywords}

## Designer Brief

- Polish slot 5 image (scale ref must be unmistakable)
- A+ module 4 needs branded design — use generated as composition
- Update alt-text on all A+ images per the table above

## MYE Launch Plan

- Slot 5 image swap → A/B test
- A+ module replacement → no MYE (instant deploy via Brand Registry)
- Success: 1-3★ reviews mentioning {objections} should drop within 60 days

Reference Files

• ~/.claude/skills/cro/review-analysis.md
• Vault: CRO-Knowledge-Base/MASTER-CRO-REFERENCE.md §4 ("Recurring complaint → preempt with image")

Quality Bar

• Top N objections sourced + frequency-tagged
• Generated visual specifically preempts the objection (not generic)
• Validation confirms shoppers' confusion drops post-fix
• A+ alt-text packed (high-leverage)

Auto-Triggers

• 1-3★ review trend turning negative
• New critical review surfaces in review-velocity-monitor
• User says "fix the objections on {ASIN}"