| name | fb-post-writer |
| description | Draft a short punchy Facebook Page post, or a longer story post, using a 2026 Facebook hook formula (one-line opinion, tiny number, ask-the-page question, this-or-that, useful tip, story post) picked by goal (shares, comments, reactions). Favors the under-80-character engagement sweet spot, runs the humanizer pass, and publishes via Publora on approval. Use to write a Page post from notes. Not for replying to comments (use fb-engagement-drafter) or auditing a draft (use fb-humanizer). |
Facebook Page Post Writer
Ship a short punchy Page post, or a longer story post when the material earns it,
using hook shapes that actually travel on a Facebook Page in 2026. The single
highest-engagement move on a Page is the short post: posts under 80 characters
get a reported ~66% engagement lift, so this skill leads short and only goes long
on purpose.
When to use
- User says "write me a Facebook Page post about X"
- User has a topic or a rough line and wants a sharper, shorter hook
- User wants to pick a proven Page-post shape and fill in their voice
- User wants a quick draft that auto-publishes on approval
Formulas this skill uses
| Code | Formula | Primary goal | Best for |
|---|
| FB1 | One-Line Opinion | shares | a sharp, defensible take in one short line |
| FB2 | The Tiny Number | shares | one concrete number that reframes a thing |
| FB3 | Ask-the-Page Question | comments | an easy, fun question the audience answers |
| FB4 | This-or-That | comments | a friendly binary choice readers pick a side on |
| FB5 | Relatable One-Liner | reactions | a specific shared moment, no setup |
| FB6 | Behind-the-Scenes | reactions | a real human moment inside the business |
| FB7 | Useful Tip | shares | one usable tip the reader passes on |
| FB8 | Story Post with a Turn | shares | a longer true story with a quotable turn |
| FB9 | Announcement with Stakes | shares | a launch or news, led human not corporate |
| FB10 | Community Spotlight | shares | featuring a real customer or team member |
Full skeletons in ../../references/hook-formulas.md. FB1-FB7 are short-post
shapes (lead here). FB8-FB10 are longer story shapes (use on purpose).
Pick by goal first
| Goal | Reach for |
|---|
| Shares | FB1, FB2, FB7, FB8, FB9, FB10 |
| Comments | FB3, FB4, FB8 |
| Reactions | FB5, FB6 |
Steps
Voice profile first (all drafts). If ../../references/voice-profile.md has filled: yes, load it and match the user's voice fingerprint, hard rules, and CTA/link style throughout. If it is not filled, mention once that fb-humanizer --mode profile can learn their voice from a few posts, then proceed with the generic voice rules.
- Gather inputs. Topic, angle, any rough draft, target audience (B2C / B2B /
local / community), and the goal (shares / comments / reactions).
- Pick the container. Default to a short post (aim under 80 chars). If it is
one opinion, number, question, or moment, it stays short. Only escalate to a
story post (FB8-FB10) if the idea is a true narrative, a real launch, or a
spotlight that needs room.
- Pick the formula. Use the goal table to shortlist, then suggest 2-3 that
also fit the topic and let the user choose.
- Draft the post. Fill the skeleton in the user's voice. Respect the 2026
Facebook rules:
- Lead short. Try to land the whole point under 80 chars.
- First line carries the post (Facebook folds longer posts behind "See more").
- One idea per post. Line breaks as beats.
- 0-2 hashtags, 0-2 emoji, none on a serious take.
- If the post includes a link, write framing text above it (Facebook builds a
preview card) and warn that link posts reach fewer people organically.
- Humanizer pass. Strip em dashes, AI vocab, "We are thrilled to announce",
rule-of-three, corporate auto-pilot. Add a specific number or named entity
where the claim allows it.
- Optional audit. Invoke
fb-humanizer --mode audit for a pass-fail check.
- Approval card. Show: formula used, full draft, char count (flag if it
crosses the 80-char sweet spot), suggested posting window, primary goal.
- On approval. Call
lib.publish(kind="post", draft_text=<approved>, target_url="https://www.facebook.com/YourPage", platforms=[<FACEBOOK_PLATFORM_ID>], scheduled_time=<iso_or_None>). For a deliberate long story post, pass
kind="story". The wrapper handles Publora / manual / diy routing.
Hard rules
Global voice rules: see root SKILL.md Voice rules. Additional skill-specific
rules:
- Lead short. Default to under 80 chars; that is the engagement sweet spot. A
long post is a deliberate choice for a story, not the fallback.
- The first line must carry the post on its own (everything above the "See more"
fold).
- One specific number where the claim allows it. "4 minutes" beats "fast".
- Never open with "We are thrilled / excited / delighted to announce".
- Do not beg for engagement. Earn the share or comment with the post itself.
Anti-patterns (skill will refuse)
- "We are thrilled to announce.." and every variant.
- Engagement bait ("LIKE and SHARE if you agree", "comment YES", "tag 3 friends").
- Em dashes anywhere.
- Padding a one-line idea into five paragraphs.
- Rule-of-three lists without specifics.
- "leverage", "fundamentally", "game-changer", "deep dive".
- A bare external link with no framing text.
- 5+ hashtags stuffed at the bottom.
Resources
../../references/hook-formulas.md - all 10 Facebook formula skeletons (FB1-FB7 short, FB8-FB10 story)../../references/algorithm-heuristics.md - 2026 Facebook Page ranking rules (signals, the under-80 boost, timing, limits)references/short-post-checklist.md - the per-post scrub and the under-80 fit check
Optional illustration
Offer a generated image when a visual would lift reach. Draft a prompt and call
lib.illustrate(prompt, kind="wide"), pulling brand handle/color from Voice &
Brand Profile section 6 for a pixel-exact overlay. Show the returned url + cost,
then attach on publish via media_urls=[url]. Full workflow (incl. quote-cards):
../fb-humanizer/sub-skills/illustration.md. No Pixfaro key -> it drafts the prompt for you to generate manually.
Related skills
fb-humanizer - aggressive AI-tell scrubber, plus --mode audit for reviewfb-hook-extractor - reverse-engineer a hook from a Page post you admirefb-content-planner - plan a week of these postsfb-engagement-drafter - reply to the comments your post earns
