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mds-messaging-direction-summary

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UpdatedJanuary 24, 2026 at 16:31

Produces the Messaging & Direction Summary covering product pitch, features/benefits, use cases, audiences, value props, objections, brand pitch, competitive notes, USP, desired emotions.

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Sheshiyer

Sheshiyer/claude-skills-custom-ts

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Related occupationsSOC

Based on SOC occupation classification

Market Research Analysts and Marketing SpecialistsBusiness and Financial Operations Occupations·SOC 13-1161

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SKILL.md

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name	mds-messaging-direction-summary
description	Produces the Messaging & Direction Summary covering product pitch, features/benefits, use cases, audiences, value props, objections, brand pitch, competitive notes, USP, desired emotions.

Messaging & Direction Summary (MDS)

This skill compiles the MDS document used as the source of truth for campaign messaging.

Input Variables

[PRODUCT_BIBLE]
[PERSONA_DATA]
[COMPETITOR_DATA]

The Protocol

Product Pitch: succinct hero description.
Features & Benefits: detailed list with why it matters.
Use Cases: specific scenes and contexts.
Target Audiences: demographics and interests.
Value Propositions: functional, emotional, self-expressive reasons.
Potential Objections: concerns and rebuttals.
Brand Pitch: mission and ethos.
Competitive Notes: similarities and differences.
USP: unique claim and supporting proof.
Desired Emotional Response: target feelings.

Output Instructions

Render into templates/mds.md. Do not omit sections. Include a handoff JSON block.

Integration & Technical Specs

API Specification

ID: mds-messaging-direction-summary
Path: skills/mds-messaging-direction-summary/templates/mds.md
Context: Part of Product Detailing

Data Flow

Input: Derived from project context and upstream skills.
Output: Generates mds.md.

CLI Usage

bun scripts/cli.ts activate mds-messaging-direction-summary

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name	mds-messaging-direction-summary
description	Produces the Messaging & Direction Summary covering product pitch, features/benefits, use cases, audiences, value props, objections, brand pitch, competitive notes, USP, desired emotions.

Messaging & Direction Summary (MDS)

This skill compiles the MDS document used as the source of truth for campaign messaging.

Input Variables

[PRODUCT_BIBLE]
[PERSONA_DATA]
[COMPETITOR_DATA]

The Protocol

Product Pitch: succinct hero description.
Features & Benefits: detailed list with why it matters.
Use Cases: specific scenes and contexts.
Target Audiences: demographics and interests.
Value Propositions: functional, emotional, self-expressive reasons.
Potential Objections: concerns and rebuttals.
Brand Pitch: mission and ethos.
Competitive Notes: similarities and differences.
USP: unique claim and supporting proof.
Desired Emotional Response: target feelings.

Output Instructions

Render into templates/mds.md. Do not omit sections. Include a handoff JSON block.

Integration & Technical Specs

API Specification

ID: mds-messaging-direction-summary
Path: skills/mds-messaging-direction-summary/templates/mds.md
Context: Part of Product Detailing

Data Flow

Input: Derived from project context and upstream skills.
Output: Generates mds.md.

CLI Usage

bun scripts/cli.ts activate mds-messaging-direction-summary