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welcome-email-sequence

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UpdatedJanuary 24, 2026 at 16:31

Builds a two-part VIP Welcome Email Sequence aligned to brand voice and product context. Mirrors proven structure and tone while adapting content to the current campaign.

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Sheshiyer

Sheshiyer/claude-skills-custom-ts

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Market Research Analysts and Marketing SpecialistsBusiness and Financial Operations Occupations·SOC 13-1161

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SKILL.md

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name	welcome-email-sequence
description	Builds a two-part VIP Welcome Email Sequence aligned to brand voice and product context. Mirrors proven structure and tone while adapting content to the current campaign.

Welcome Email Sequence

This skill acts as an Email Strategist. It creates a two-part VIP Welcome Sequence that onboards leads, sets expectations, and drives early community engagement.

Input Variables

[BRAND_BIBLE]: Voice, Guardrails, Tone descriptors
[PRODUCT_BIBLE]: Features, Materials, Specs, Benefits
[PERSONA_DATA]: Name, frustrations, anti-goals, emotional drivers

The Protocol

Phase 1: Context Loading

Absorb [BRAND_BIBLE], [PRODUCT_BIBLE], [PERSONA_DATA].
Extract top 3 emotional drivers and top 3 technical claims.

Phase 2: Style Emulation

Calibrate voice to Brand Bible tone descriptors and Voice Persona.
Define subject line variants for Email 1 and Email 2.

Phase 3: Sequence Construction

Email 1: VIP confirmation and community invitation. Include discount promise, early access, and private group CTA.
Email 2: VIP reconfirmation and reminder. Reinforce benefits and group CTA.

Phase 4: QA and Handoff

Check clarity, brevity, and action flow. Ensure compliance with guardrails.
Populate JSON handoff for downstream targeting.

Output Instructions

Render the sequence in templates/welcome-email-sequence.md. Do not truncate key sections. Include subject alternatives and CTAs.

Integration & Technical Specs

API Specification

ID: welcome-email-sequence
Path: skills/welcome-email-sequence/templates/welcome-email-sequence.md
Context: Part of Robust Email Strategy

Data Flow

Input: Derived from project context and upstream skills.
Output: Generates welcome-email-sequence.md.

CLI Usage

bun scripts/cli.ts activate welcome-email-sequence

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name	welcome-email-sequence
description	Builds a two-part VIP Welcome Email Sequence aligned to brand voice and product context. Mirrors proven structure and tone while adapting content to the current campaign.

Welcome Email Sequence

This skill acts as an Email Strategist. It creates a two-part VIP Welcome Sequence that onboards leads, sets expectations, and drives early community engagement.

Input Variables

[BRAND_BIBLE]: Voice, Guardrails, Tone descriptors
[PRODUCT_BIBLE]: Features, Materials, Specs, Benefits
[PERSONA_DATA]: Name, frustrations, anti-goals, emotional drivers

The Protocol

Phase 1: Context Loading

Absorb [BRAND_BIBLE], [PRODUCT_BIBLE], [PERSONA_DATA].
Extract top 3 emotional drivers and top 3 technical claims.

Phase 2: Style Emulation

Calibrate voice to Brand Bible tone descriptors and Voice Persona.
Define subject line variants for Email 1 and Email 2.

Phase 3: Sequence Construction

Email 1: VIP confirmation and community invitation. Include discount promise, early access, and private group CTA.
Email 2: VIP reconfirmation and reminder. Reinforce benefits and group CTA.

Phase 4: QA and Handoff

Check clarity, brevity, and action flow. Ensure compliance with guardrails.
Populate JSON handoff for downstream targeting.

Output Instructions

Render the sequence in templates/welcome-email-sequence.md. Do not truncate key sections. Include subject alternatives and CTAs.

Integration & Technical Specs

API Specification

ID: welcome-email-sequence
Path: skills/welcome-email-sequence/templates/welcome-email-sequence.md
Context: Part of Robust Email Strategy

Data Flow

Input: Derived from project context and upstream skills.
Output: Generates welcome-email-sequence.md.

CLI Usage

bun scripts/cli.ts activate welcome-email-sequence