| name | content-marketing-leadgen |
| description | Build content marketing systems that attract, nurture, and convert qualified leads. USE WHEN a task matches the Craft workspace workflow for content-marketing-leadgen. |
| cluster | growth-content |
| version | 1.0.0 |
| origin | craft-agent workspace |
Content Marketing Leadgen
Use this skill to design content strategies that generate inbound pipeline and conversions.
Trigger Conditions
- User asks for content strategy for leads
- User needs top/mid/bottom funnel content planning
- User wants content-to-conversion alignment
Required Inputs
- Product/service and ICP
- Funnel objective
- Existing content assets
- Team bandwidth and channels
Workflow
- Map content to funnel stages.
- Define content pillars and themes.
- Build distribution and repurposing plan.
- Add lead capture and nurture mechanics.
- Track content performance and conversion.
Output Format
- Funnel-aligned content plan
- Weekly editorial roadmap
- Lead magnet + nurture suggestions
- KPI framework
Guardrails
- Tie content to business goals.
- Avoid content volume without distribution.
- Prioritize consistency over bursts.