brand-strategy-core

name	brand-strategy-core
description	ARCHIVE REFERENCE ONLY. Superseded by modular skills (`mds-messaging-direction-summary`, `voice-and-tone`, `product-positioning-summary`). Use as inspiration; do not invoke in orchestrated flow.

Brand Strategy Core

This skill acts as a Chief Marketing Officer. It does not summarize; it constructs the entire strategic infrastructure for a campaign launch. It stitches together the "Buyer Persona" and "Competitor Intelligence" to create the final "Messaging & Direction Summary" (MDS).

Input Variables (The Handoff)

• [PRODUCT_INPUTS]: Name, Price, and Raw Description.
• [PERSONA_DATA]: The output from the buyer-persona-generator skill (Name, Frustrations, Anti-Goals).
• [COMPETITOR_DATA]: The output from the competitor-analysis skill (Weaknesses, Reviews, Market Gaps).

The Protocol (25-Step Strategic Simulation)

You must execute this sequence linearly. Do not skip steps.

Phase 1: Context Absorption (The Foundation)

Ref: Prompts 1-5 from MDS & Voice Logic

• Step 1 (The Guardrails): Establish the "Brand Guardrails." What words are banned? (e.g., "Medical claims"). What is the primary ethos? (e.g., "Privacy-first").
• Step 2 (The Persona Anchoring): Ingest the [PERSONA_DATA]. Explicitly identify their "Gadget-Loving Screen-Skeptic" nature (or equivalent). Map their demographics, psychographics, and specifically their Secondary Challenges.
• Step 3 (The Category Autopsy): Ingest the [COMPETITOR_DATA]. List the top 3-5 "Category Alternatives". For each alternative, define the "Hope vs. Reality" dynamic:
  • The Hope: Why did they buy it?
  • The Reality: Why did it fail them?
• Step 4 (The Positioning Synthesis): Define the "False Trade-off" the market forces on the user (e.g., "Engagement vs. Healthy Development"). State clearly how [PRODUCT_NAME] breaks this trade-off.

Phase 2: The Voice Architecture (The Personality)

Ref: Voice Prompt Template

• Step 5 (Tone Definition): Select 3 distinct tone descriptors (e.g., "Friendly, Enthusiastic, Knowledgeable"). Define the "Voice Persona" (e.g., "A fellow hobbyist").
• Step 6 (The Meta-Prompt Construction): Construct the "Golden Voice Prompt". This is a specific block of text that uses the formula: "Reflect a deep understanding of [CULTURE], use [SPECIFIC_LINGO], and convey genuine excitement..."

Phase 3: The MDS Execution (The 20-Point Framework)

Ref: Prompts 6-20 from MDS (Indiegogo Optimized)

• Step 7 (Hero One-Liner): Craft a 3-7 word headline and a 1-sentence subhead.
• Step 8 (Value Prop Scan): Create exactly 3 bullet points that pass the "5-second scan test."
• Step 9 (Audience Definition): Define "Who It's For" (Primary + Secondary).
• Step 10 (The Big Why): Articulate the "False Trade-off" resolution in a narrative format.
• Step 11 (Problem/Proof): List the Top 5 Problems the product solves. Constraint: Each problem must be paired with a 1-sentence "Proof".
• Step 12 (Differentiation Grid): Contrast the product against the specific "Category Alternatives" identified in Step 3.
• Step 13 (Emotional Outcomes): Split this into Parent/Buyer Outcomes vs. User/Child Outcomes.
• Step 14 (Feature Grid): Create 8 Feature Headlines (Max 12 words) paired with a 1-sentence benefit.
• Step 15 (Use Cases/Scenes): Describe 6 specific "Scenes" where the product shines.
• Step 16 (Brand Voice & Guardrails): Summarize the "Tone" and "Banned Claims".
• Step 17 (Pricing & Perks): Define the MRP vs. Pre-order Deal. Show the "Savings Math" clearly.
• Step 18 (CTA Strategy): Define Primary CTA and Secondary CTAs.
• Step 19 (Social Proof Plan): Draft 3 hypothetical "Early Tester Quotes" that perfectly match the Voice Guidelines.
• Step 20 (Manufacturing Ethos): High-level summary of materials, durability, and safety.
• Step 21 (Privacy & Safety): Disclose data handling and parent controls.
• Step 22 (Risks & Mitigations): Honest assessment of delivery timing.
• Step 23 (FAQ Draft): Draft 8-12 FAQs covering Setup, Ages, Offline Modes, Returns, and Warranty.
• Step 24 (Visual Guidelines): Describe the aesthetic.
• Step 25 (Page Structure): Outline the sequence of the landing page sections.

Output Instructions

Compile all 25 steps into the templates/brand-bible.md file. Do not summarize or truncate. The output must be the "Source of Truth" for the entire campaign.

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