visual-identity-brief

name	visual-identity-brief
description	Creates briefs for designers with mood board direction, style references, do's and don'ts, and deliverable specifications. Use when hiring a designer for brand work.
allowed-tools	Read Write Glob
metadata	{"author":"matthewhitcham","version":"1.0"}

Visual Identity Brief

When to Use This Skill

Use this skill when you need to:

• Brief a designer or agency on visual identity or brand design work
• Communicate your vision with enough clarity to get great results on the first round
• Define the scope, style, and deliverables for a design project
• Create mood board direction and style reference documentation

DO NOT use this skill for actual design creation, UI/UX wireframing, or marketing campaign creative briefs. This is for briefing designers on brand-level visual identity work.

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Core Principle

A BRIEF SHOULD ELIMINATE GUESSWORK — THE DESIGNER SHOULD KNOW EXACTLY WHAT SUCCESS LOOKS LIKE BEFORE THEY OPEN THEIR DESIGN TOOL.

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Phase 1: Brief

Required Inputs

Input	What to Ask	Default
Project scope	"What do you need designed? (logo, full identity, refresh, specific asset)"	Logo and basic identity