social-media-graphics

name	social-media-graphics
description	Generates coordinated multi-platform social media graphics from a single creative brief using Canva. Use when a user needs consistent branded visuals across Instagram, Facebook, X/Twitter, LinkedIn, or Pinterest from one design concept.
allowed-tools	Read Write Glob mcp__claude_ai_Canva__generate-design mcp__claude_ai_Canva__generate-design-structured mcp__claude_ai_Canva__resize-design mcp__claude_ai_Canva__export-design mcp__claude_ai_Canva__get-export-formats mcp__claude_ai_Canva__list-brand-kits mcp__claude_ai_Canva__create-folder mcp__claude_ai_Canva__move-item-to-folder mcp__claude_ai_Canva__get-design-thumbnail
metadata	{"author":"matthewhitcham","version":"1.0"}

Social Media Graphics

When to Use This Skill

Use this skill when you need to:

• Create branded social media graphics for a product launch, promotion, or announcement
• Generate a coordinated visual set across 2-6 platforms from one brief
• Produce quote graphics, event promotions, or content teasers with consistent branding
• Resize a hero design into platform-specific dimensions without manually recreating each one

DO NOT use this skill for:

• Video editing or animation (Canva design generation produces static images)
• Print materials like business cards or flyers (different workflow)
• Logo design or full brand identity creation

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Quick Reference: Platform Dimensions

Platform	Format	Width	Height	Aspect Ratio	Use Case
Instagram	Post	1080	1080	1:1	Feed posts, carousels
Instagram	Story	1080	1920	9:16	Stories, Reels cover
Facebook	Post	1200	630	1.91:1	Feed posts, link shares
X/Twitter	Post	1600	900	16:9	Timeline images
LinkedIn	Post	1200	627	1.91:1	Feed posts, articles
Pinterest	Pin	1000	1500	2:3	Standard pins

Quick Reference: Export Formats

Format	Best For	File Size	Quality
PNG	Graphics with text, logos, transparency	Larger	Lossless
JPG	Photos, gradients, complex imagery	Smaller	Lossy
PDF	Print-ready or archival copies	Varies	Vector-capable

DEFAULT EXPORT FORMAT: PNG — best balance of quality and compatibility for social media graphics. Use JPG only when file size is a hard constraint.

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Core Workflow

EVERY GRAPHIC SET STARTS WITH ONE HERO DESIGN THAT GETS RESIZED — NEVER CREATE EACH PLATFORM VARIANT FROM SCRATCH.

Step 1: Gather the Creative Brief

Collect these details from the user before generating anything:

1. Topic/occasion — what is the graphic about (product launch, sale, quote, event, content teaser)
2. Key message — the primary text that appears on the graphic (headline, quote, or announcement)
3. Call to action — what the viewer should do (visit link, sign up, shop now, swipe, comment)
4. Target platforms — which platforms need graphics (default: Instagram Post + Facebook + X/Twitter + LinkedIn)
5. Brand kit preference — use existing Canva brand kit or specify colors/fonts manually
6. Visual style notes — any preferences for mood, imagery, or layout (minimal, bold, photo-heavy, illustrated)

If the user provides a brief that covers items 1-3, proceed with defaults for items 4-6. Ask only about missing critical details.

Brief template to present if the user gives a vague request:

I'll generate your graphics. Quick answers needed:

1. What's the graphic about?
2. What text should appear on it?
3. What should viewers do? (CTA)
4. Which platforms? (default: Instagram, Facebook, X/Twitter, LinkedIn)
5. Use your Canva brand kit? (Y/N)
6. Any visual style preference? (default: clean and modern)

Step 2: Load Brand Kit from Canva

1. Call list-brand-kits to retrieve available brand kits
2. Present the brand kit names to the user if multiple exist
3. Select the matching brand kit (or use the only one available)
4. Note the brand colors, fonts, and logo references for the generation prompt

Brand kit loaded: "Acme Co"
- Primary: #2D5BFF
- Secondary: #FF6B35
- Font: Montserrat Bold / Open Sans Regular
- Logo: Available

IF NO BRAND KIT EXISTS:

• Ask the user for primary color, secondary color, and preferred font style
• Proceed without brand kit — include color hex codes and font preferences directly in the generation prompt
• Inform the user they can create a brand kit in Canva for future consistency

Step 3: Generate the Hero Design

The hero design is the main visual concept at the largest or most versatile dimension. Default hero platform: Instagram Post (1080x1080) because square crops cleanly to most other formats.

1. Build the generation prompt incorporating:

   • The key message and CTA text
   • Brand colors, fonts, and style from Step 2
   • The user's visual style notes
   • Square (1:1) composition that keeps text and focal elements centered

2. Call generate-design with the composed prompt

3. Call get-design-thumbnail to preview the hero design

4. Present the thumbnail to the user:

Hero design generated: "Summer Sale Launch"
Design ID: dsg_abc123xyz
Preview: [thumbnail displayed]

Does this look good, or would you like adjustments before I resize for all platforms?

5. Wait for user approval before proceeding to resizing

IF THE HERO DESIGN MISSES THE MARK:

• Ask what specific element needs changing (layout, colors, text placement, imagery)
• Regenerate with an adjusted prompt — do not try to fix more than 2 rounds
• If 2 regenerations still miss, ask the user to describe what they see in their head or provide a reference image URL

Step 4: Resize for Each Target Platform

Once the hero design is approved, resize it for every platform in the brief.

1. For each target platform, call resize-design with the hero design ID and target dimensions:

Target	Resize To	Watch For
Instagram Post	1080 x 1080	Already the hero — skip if hero is IG Post
Instagram Story	1080 x 1920	Tall format — text may need vertical reflow
Facebook Post	1200 x 630	Wide crop — ensure headline is not cut off
X/Twitter Post	1600 x 900	Wide crop — similar to Facebook, check text
LinkedIn Post	1200 x 627	Nearly identical to Facebook dimensions
Pinterest Pin	1000 x 1500	Tall format — CTA should be in lower third

2. After each resize, call get-design-thumbnail to verify the result

3. CHECK EVERY RESIZED VARIANT for these issues:

   • Text cut off at edges
   • Logo cropped or too small to read
   • Key visual elements shifted out of frame
   • CTA not visible

4. Report results to the user:

Resized variants generated:

  Instagram Post (1080x1080) — dsg_abc123xyz (hero)
  Facebook Post (1200x630)   — dsg_fb456def
  X/Twitter (1600x900)       — dsg_tw789ghi
  LinkedIn (1200x627)        — dsg_li012jkl

All variants checked. Text and CTA visible on all platforms.

IF A RESIZE CROPS BADLY:

• Call generate-design for that specific platform dimension instead of resizing
• Use the same prompt as the hero but specify the target dimensions
• This creates a native layout for that format rather than forcing a crop

Step 5: Export All Variants

1. Call get-export-formats to confirm available formats

2. Export each design variant as PNG (default) or the user's preferred format:

   • Call export-design for each design ID with format png
   • Collect the export download URLs

3. Present the export summary:

Exports complete:

  instagram-post-summer-sale.png    — [export URL]
  facebook-post-summer-sale.png     — [export URL]
  twitter-post-summer-sale.png      — [export URL]
  linkedin-post-summer-sale.png     — [export URL]

Format: PNG (lossless)
All files ready for download.

FILE NAMING CONVENTION: {platform}-{format}-{brief-topic}.{ext}

• All lowercase, hyphens only, no spaces
• Examples: instagram-post-summer-sale.png, pinterest-pin-weekly-quote.png

Step 6: Organize in Canva Folder

1. Call create-folder with a descriptive name: {Topic} - Social Graphics

2. Call move-item-to-folder for each design variant to place it in the new folder

3. Confirm organization:

All designs organized in Canva folder: "Summer Sale - Social Graphics"

Contents:
  - Hero: Instagram Post (1080x1080)
  - Facebook Post (1200x630)
  - X/Twitter Post (1600x900)
  - LinkedIn Post (1200x627)

Folder is accessible in your Canva account.

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Example 1: Product Launch Announcement

User brief: "I'm launching a new online course called 'Email Mastery' next Monday. Need graphics for Instagram, Facebook, X/Twitter, and LinkedIn. My brand colors are navy and gold. Headline: 'Email Mastery is Here.' CTA: 'Enroll now at emailmastery.com'"

Step-by-step execution:

1. Brief gathered:

   • Topic: Online course launch
   • Key message: "Email Mastery is Here"
   • CTA: "Enroll now at emailmastery.com"
   • Platforms: Instagram Post, Facebook, X/Twitter, LinkedIn
   • Brand: Navy (#1B2A4A) and gold (#D4A843)
   • Style: Professional, clean

2. Brand kit: Call list-brand-kits. Result: user has "Creator Brand" kit with matching navy and gold. Load it.

3. Hero design: Call generate-design with prompt:

   Professional course launch announcement graphic, square 1080x1080.
   Headline text: "Email Mastery is Here" in bold centered text.
   Subtext: "Enroll now at emailmastery.com" below headline.
   Color palette: navy (#1B2A4A) background, gold (#D4A843) accent text.
   Clean modern layout with generous whitespace.
   Email/envelope icon motif. No stock photos.
   

   Preview thumbnail shown. User approves.

4. Resize:

   • Facebook 1200x630 — headline visible, CTA readable
   • X/Twitter 1600x900 — wide format works, text centered
   • LinkedIn 1200x627 — similar to Facebook, verified clean

5. Export: All 4 variants exported as PNG.

   instagram-post-email-mastery-launch.png
   facebook-post-email-mastery-launch.png
   twitter-post-email-mastery-launch.png
   linkedin-post-email-mastery-launch.png
   

6. Organize: Folder created: "Email Mastery Launch - Social Graphics". All 4 designs moved in.

Delivered to user:

Your "Email Mastery" launch graphics are ready across 4 platforms:

  Instagram Post (1080x1080) — square feed post
  Facebook Post (1200x630)   — landscape feed/link share
  X/Twitter (1600x900)       — timeline image
  LinkedIn (1200x627)        — feed post

All organized in your Canva folder: "Email Mastery Launch - Social Graphics"

Export URLs:
  - instagram-post-email-mastery-launch.png — [URL]
  - facebook-post-email-mastery-launch.png  — [URL]
  - twitter-post-email-mastery-launch.png   — [URL]
  - linkedin-post-email-mastery-launch.png  — [URL]

Brand kit "Creator Brand" applied. Navy background, gold accents throughout.

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Example 2: Weekly Quote Post

User brief: "I share a weekly motivational quote on Instagram, Pinterest, and LinkedIn. This week's quote: 'The best time to start was yesterday. The second best time is now.' Attribute to unknown. Keep it minimal."

Step-by-step execution:

1. Brief gathered:

   • Topic: Weekly motivational quote
   • Key message: "The best time to start was yesterday. The second best time is now."
   • CTA: None explicit — default to subtle branding/handle
   • Platforms: Instagram Post, Pinterest Pin, LinkedIn Post
   • Brand: Check for existing brand kit
   • Style: Minimal

2. Brand kit: Call list-brand-kits. Result: "Minimal Creator" kit found with off-white (#F5F0EB), charcoal (#2C2C2C), serif font. Load it.

3. Hero design: Call generate-design with prompt:

   Minimal motivational quote graphic, square 1080x1080.
   Quote text: "The best time to start was yesterday. The second best time is now."
   Attribution: "— Unknown" below quote in smaller text.
   Off-white (#F5F0EB) background, charcoal (#2C2C2C) text.
   Serif font. Centered layout. Generous margins.
   No imagery — typography only. Subtle thin border accent.
   

   Preview shown. User approves.

4. Resize:

   • Pinterest Pin 1000x1500 — tall format, quote repositioned to upper third, verified readable
   • LinkedIn Post 1200x627 — wide crop, quote stays centered, attribution visible

5. Export: All 3 variants exported as PNG.

   instagram-post-weekly-quote.png
   pinterest-pin-weekly-quote.png
   linkedin-post-weekly-quote.png
   

6. Organize: Folder created: "Weekly Quote - Social Graphics". All 3 designs moved in.

Delivered to user:

Your weekly quote graphics are ready:

  Instagram Post (1080x1080) — square feed post
  Pinterest Pin (1000x1500)  — standard pin
  LinkedIn Post (1200x627)   — feed post

All organized in your Canva folder: "Weekly Quote - Social Graphics"

Export URLs:
  - instagram-post-weekly-quote.png  — [URL]
  - pinterest-pin-weekly-quote.png   — [URL]
  - linkedin-post-weekly-quote.png   — [URL]

"Minimal Creator" brand kit applied. Off-white background, charcoal serif text.

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Pre-Delivery Checklist

Run this checklist before delivering any graphic set to the user. DO NOT SKIP ANY ITEM.

Check	What to Verify	How
Brand colors match	Colors in design match brand kit or user-specified hex values	Visual check on thumbnail
Text readable at mobile size	Headline text is large enough to read on a phone screen	Thumbnail at small preview — if text is illegible, regenerate with larger font
CTA visible	Call to action text is not obscured, cropped, or lost in background	Check each variant thumbnail
No cut-off text	All text stays within safe margins on every platform variant	Review each resized thumbnail — text within center 80% of canvas
Logo placement	Logo/watermark (if included) is visible but not dominant	Check all variants for consistent placement
Consistent style	All variants look like they belong to the same campaign	Compare thumbnails side by side
File naming	Files follow {platform}-{format}-{topic}.{ext} convention	Verify before export
Folder organized	All designs live in one labeled Canva folder	Confirm after move-to-folder calls
User approved hero	Hero design was shown and approved before resizing	Must happen at Step 3
Export format correct	PNG default, or user-requested format confirmed	Verify format in export call

Pre-Delivery Checklist:
  [x] Brand colors match kit/specs
  [x] Text readable at mobile size
  [x] CTA visible on all variants
  [x] No cut-off text on any platform
  [x] Logo placement consistent
  [x] Visual style consistent across set
  [x] File naming convention applied
  [x] Canva folder organized
  [x] Hero design approved by user
  [x] Export format confirmed (PNG)

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Recovery and Troubleshooting

Brand Kit Not Found

If list-brand-kits returns empty or the user's kit name doesn't match:

1. Inform the user: "No brand kits found in your Canva account."
2. Ask for manual brand details:
   • Primary color (hex code or name)
   • Secondary color (hex code or name)
   • Font preference (serif, sans-serif, bold, light)
3. Proceed with manual values embedded in the generation prompt
4. Suggest: "You can create a brand kit in Canva to speed up future graphic generation."

Resize Crops Text or Key Elements

If a resized variant cuts off the headline, CTA, or focal element:

1. Do not deliver the cropped version
2. Call generate-design directly for that platform dimension using the same creative brief
3. Adjust the prompt to specify text placement for that aspect ratio:
   • Wide formats (Facebook, X/Twitter, LinkedIn): "Center text horizontally, keep in middle third vertically"
   • Tall formats (Story, Pinterest): "Place headline in upper third, CTA in lower third"
4. Verify the regenerated variant with get-design-thumbnail

Design Generation Fails

If generate-design returns an error:

1. Simplify the prompt — remove complex layout instructions, keep to headline + colors + style
2. Retry once with the simplified prompt
3. If it fails again, try generate-design-structured as an alternative
4. If 3 attempts fail, stop and inform the user: "Canva design generation is unavailable right now. Please try again in a few minutes or create the design manually in Canva using these specs: [provide dimensions, colors, text]."

Export Fails

If export-design returns an error:

1. Verify the design ID is correct by calling get-design-thumbnail
2. Try exporting as JPG instead of PNG
3. If both fail, provide the design IDs and Canva folder name so the user can export manually from their Canva account

User Wants a Platform Not Listed

If the user requests dimensions not in the quick reference table:

1. Ask for the exact width and height in pixels
2. Use those dimensions in the resize or generation call
3. Apply the same hero-first workflow — resize from the hero, check for cropping
4. Common unlisted formats:
   • YouTube Thumbnail: 1280 x 720
   • TikTok Cover: 1080 x 1920 (same as Instagram Story)
   • Email Header: 600 x 200
   • Etsy Shop Banner: 3360 x 840

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Anti-Patterns

• DO NOT generate each platform variant from scratch — always start with one hero design and resize
• DO NOT export before the user approves the hero design
• DO NOT use JPG as the default export — always default to PNG for social graphics
• DO NOT skip the thumbnail preview check on resized variants
• DO NOT leave designs scattered — always organize into a Canva folder
• DO NOT guess brand colors — either load the brand kit or ask the user explicitly
• DO NOT overcrowd the design with text — social graphics need a clear visual hierarchy with one headline and one CTA maximum