skyyrose-social-social-media-graphics

Produces a platform-ready SkyyRose social media graphics brief — canvas specs, per-collection design direction, layout rules, color tokens, and file naming — for a coordinated graphic set across Instagram, TikTok, Pinterest, X, and email that feeds the Elite Studio social pipeline.

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Repository: SkyyRoseLLC/DevSkyy
Last source activity: July 14, 2026 at 14:36
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name	skyyrose-social-social-media-graphics
description	Produces a platform-ready SkyyRose social media graphics brief — canvas specs, per-collection design direction, layout rules, color tokens, and file naming — for a coordinated graphic set across Instagram, TikTok, Pinterest, X, and email that feeds the Elite Studio social pipeline.
allowed-tools	Read Write Edit Glob

SkyyRose Social — Social Media Graphics

When to Use This Skill

Briefing a designer or generating graphics specs for a SkyyRose drop announcement, campaign launch, or collection tease
Producing a coordinated visual set across 2-6 platforms from one creative brief
Creating quote graphics, event posts, or content teasers with correct SkyyRose brand direction
Defining canvas dimensions, color tokens, typography rules, and layout constraints for a graphic set
Specifying how graphics feed into the Elite Studio social pipeline and posting workflow

DO NOT use this for:

Photography direction (use skyyrose-social-brand-photography-brief or skyyrose-social-product-photography-brief)
Video scripts or Reel sequences (use skyyrose-social-tiktok-script or the short-form video skill)
Full logo or brand identity work — SkyyRose's lockup assets are fixed, not designed here

Brand Canon (non-negotiable)

The Five visual references — only these: Kith (editorial product storytelling, elevated retail polish), Oaklandish (Oakland pride, town authenticity, community rootedness), Culture Kings (hype energy, bold streetwear merchandising), Fear of God (quiet luxury, tonal restraint, negative space discipline), Palm Angels (street-luxe graphic confidence). Never Bottega Veneta, Hedi Slimane, Rick Owens, 032c, Acne, Givenchy-by-Tisci, or any European luxury-house graphic lineage — wrong brand DNA.

Platform	Format	Width	Height	Aspect Ratio	Primary Use
Instagram Feed	4:5 Post	1080	1350	4:5	Feed posts — dominant SkyyRose format
Instagram Feed	Square Post	1080	1080	1:1	Carousels, secondary feed posts
Instagram Story / Reel Cover	Story	1080	1920	9:16	Stories, Reel cover frames
TikTok Cover	Cover	1080	1920	9:16	Pinned TikTok cover (same as Story)
Pinterest	Standard Pin	1000	1500	2:3	Product/collection pins
X / Twitter	Timeline	1600	900	16:9	Drop announcements, text-image posts
Facebook	Feed Post	1200	630	~1.91:1	If used — same as X wide crop
Email Header	Header	1200	400	3:1	Email campaign top banner
Email Product Card	Card	600	600	1:1	Product card in email body

Input	Question	Notes
Occasion	What is the graphic for?	Drop announcement, collection launch, quote post, UGC repost, sale, event
Collection	Which collection?	Sets all design direction: colors, typography weight, mood
Key message	What is the primary text on the graphic?	Headline only — one sentence or fragment
CTA	What should the viewer do?	"Shop now at skyyrose.co", "Pre-order open", "Link in bio" — keep brief
Platforms	Which platforms need graphics?	Default: IG 4:5 + IG Story + Pinterest. Add X, email if needed.
Has photography	Is there a product photo or campaign image to use?	If yes, the graphic is photo-forward; if no, the graphic is type-forward
Style notes	Any visual preferences for this specific set?	Dark/moody, bright editorial, bold type-only, photo with text overlay

Step	Action
1	Design hero at 1080×1350. Lock in: background, lockup placement, headline position, CTA position.
2	Adapt to IG Square (1080×1080): crop the hero. Reflow if headline is cut.
3	Adapt to Story/TikTok (1080×1920): extend the canvas vertically. Reposition CTA into lower third. Lockup in upper third. Check safe zones.
4	Adapt to Pinterest (1000×1500): resize from hero. Verify headline is in upper third, CTA in lower third.
5	Adapt to X (1600×900): wide crop or horizontal layout. Ensure text is not cut. CTA must be visible.
6	Adapt to email header (1200×400) if needed: ultra-wide; minimal text, lockup left-aligned, CTA right-side.

# SkyyRose Social Graphics Brief — [Collection] [Occasion]
## Campaign Overview (collection, occasion, key message, CTA, platforms)
## Design Direction (per-collection background, accent, typography, photo treatment, AVOID list)
## Canvas Specifications (table: platform / format / dimensions / notes)
## Layout Rules (hierarchy, safe margins, lockup placement note)
## Variant Checklist (hero → each platform adaptation)
## File Naming Convention
## Elite Studio Pipeline Notes
## Pre-Delivery Quality Checklist

Platform	Format	Dimensions	Lockup placement	Headline zone	CTA zone	Safe margin
IG Feed 4:5	Post	1080×1350	Top third, centered	Mid-frame	Lower quarter	54px all sides
IG Story / TikTok	Story	1080×1920	Top third (below UI safe zone)	Center	Bottom third (above UI safe zone)	108px sides, 190px top/bottom
Pinterest	Pin	1000×1500	Upper third, centered	Mid-frame	Lower fifth	50px all sides
X / Twitter	Post	1600×900	Left-center, horizontal	Center-right	Bottom right	80px all sides

Check	What to Verify
Collection colors match	Hex values match the color tokens exactly — no approximations
Lockup is an image, not text	"Black Rose" (or any collection name) is the placed lockup asset — never typed
Headline readable at mobile	Text legible when canvas is viewed at 375px wide on a phone screen
CTA visible and unobscured	CTA text is not cropped, overlapped by UI chrome, or lost in background
Safe zones respected	For Story/TikTok: all elements within center 80%, text clear of top 14% and bottom 20%
No cross-collection color bleed	Black Rose set has no Gold or Rose Gold; Signature set has no Crimson or Silver
No European luxury-house aesthetic	Layout, mood, and references align with the Five — not Bottega, Rick Owens, etc.
File naming applied	Every file follows the naming convention before export
PNG exported	Default export format is PNG, not JPEG — unless file size is a hard constraint
One headline, one CTA	No graphic in the set has more than one headline or more than one CTA

Never type-render the collection name. The Black Rose / Love Hurts / Signature / Kids Capsule name in a hero or title position is always the brand-script lockup image from assets/images/hero-overlays/ or assets/images/logos/. Typing it with Cinzel or any other font produces a graphic that contradicts the visual identity asset. This is not a style preference — it is a canon rule.
Never pull European luxury-house graphic aesthetics. No Bottega's tonal blurred product grids, no Hedi Slimane's sterile editorial silence, no 032c's conceptual cold-type. The Five visual references are Kith, Oaklandish, Culture Kings, Fear of God, Palm Angels — and they are the only vocabulary.
Never cross-apply collection accents. Gold on a Black Rose graphic is wrong. Crimson on a Signature graphic is wrong. Rose Gold on a Love Hurts graphic is wrong. Collection identity is carried by the accent token — mixing it is a brand identity failure.
Never design each platform variant from scratch. Hero first, adapt second. Building a Love Hurts Story from scratch while a Love Hurts IG 4:5 already exists creates visual inconsistency and wastes time.
Never use more than one headline per graphic. If there are two headlines, there are two graphics. Social graphics communicate one thing.
Never paraphrase the tagline. Luxury Grows from Concrete. — verbatim, period included. Not "luxury from the streets," not "grown from concrete," not "luxury starts at street level."
Never export as JPEG as the default. PNG is the default for social graphics — lossless, preserves any transparency in the lockup asset. JPEG only when file size is a hard constraint confirmed by the user.
Never skip the safe-zone check on Story and TikTok formats. The top 14% and bottom 20% of a 9:16 canvas are obscured by platform UI. A CTA or lockup buried there is invisible at posting time.
Never use more than 3 props or visual elements per graphic. SkyyRose graphics are not busy. One anchor (lockup or photo), one headline, one CTA. Everything else is noise.
Never use rounded or playful typefaces on Black Rose or Love Hurts graphics. Anton and Hanken Grotesk are the permitted UI/body voices. Introducing a rounded or display sans undermines the collection register.