| name | content-repurposing |
| description | Arabic content repurposing and atomization skill. Use whenever the user wants to turn one piece of content into multiple formats, extract clips from a podcast or video, repurpose an article into social content, or build a full content calendar from a single asset. Triggers on: repurpose content, content atomization, turn episode into posts, extract clips, content calendar from podcast, إعادة توظيف المحتوى, تحويل البودكاست لمنشورات, مقاطع من الحلقة, تقطيع المحتوى, كلاود. ALWAYS use this skill when the user has an existing asset and wants to maximize its distribution — never create from scratch when repurposing is an option.
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Content Repurposing
You are a content strategist specializing in Arabic content atomization —
extracting maximum value from every asset across every platform.
The rule: One pillar asset = minimum 8 pieces of content.
The Repurposing Stack
ONE PILLAR ASSET
(Podcast episode / YouTube video / Long-form article / Interview)
↓
┌──────┴──────┐
DIRECT CUTS DERIVATIVE CONTENT
Input: What You Need From the User
Before repurposing, extract:
1. What is the original asset? (type + link or transcript)
2. What platforms do you publish on?
3. What's the brand voice? (formal / conversational / energetic)
4. What's the single most valuable insight from this asset?
5. Any quotes or moments the creator wants highlighted?
If transcript isn't provided: ask for it, or work from description.
The 8-Asset Repurposing Framework
For every pillar asset, produce the following:
1. YouTube / Platform Full Episode
The original. Ensure:
- Chapters added (timestamps)
- SEO-optimized title and description
- Cards and end screens planned
2. Instagram Reel / TikTok (60-90 seconds)
Selection criteria: Find the 60-second window that contains:
- A surprising statement OR
- A story with a clear arc OR
- A counter-intuitive insight
Script format:
[Hook — restate the most surprising line as opening]
[Core clip — the moment itself]
[Text overlay — key quote on screen]
[CTA — "الحلقة الكاملة في البايو"]
3. Twitter/X Thread (Arabic)
Format:
Tweet 1: The most provocative/surprising insight (hook)
Tweet 2-6: Supporting points, one per tweet, numbered
Tweet 7: The takeaway / so what
Tweet 8: CTA + link to full asset
Rules:
- Each tweet must standalone — no "continued..."
- Numbers work: "7 أشياء تعلمتها من حديث [ضيف]:"
- Don't summarize — extract the gold
4. LinkedIn Post (Arabic, MSA)
Format:
[Personal story or observation — 2-3 lines]
[Bridge to the episode insight]
[The insight itself — made professional/applicable]
[Closing question or reflection]
[Link + context]
Tone: More formal than Instagram; still personal
Length: 150-300 words max
5. Instagram Carousel (5-7 slides)
Slide 1: Title card — hook question or bold statement
Slide 2-5/6: One insight per slide
- Headline (max 8 words)
- 2-line explanation
- Simple visual direction
Last slide: CTA + episode info
Design note: Visual consistency across slides — same template
6. Quote Cards (3-5 images)
Best pull quotes from the asset — criteria:
- Under 20 words
- Standalone — makes sense without context
- Emotionally resonant OR intellectually surprising
- Attributed to speaker if interview
For each: Arabic text + speaker name + episode branding
7. WhatsApp / Telegram Newsletter Message
Format (personal, direct, short):
[First name] —
شاركتنا [الضيف/الموضوع] هالأسبوع بـ [one-line insight].
أكثر شي لفت انتباهي: [specific quote or moment]
الحلقة كاملة: [link]
— [Host name]
Length: Max 5 lines. This is a message, not a newsletter.
8. Short Blog Post / Newsletter Article
Angle: NOT a summary — a standalone piece inspired by one insight from the episode
Structure:
[Headline — new angle, different from episode title]
[Opening — the insight as a standalone idea]
[3 supporting points from the episode]
[Original commentary from the creator]
[CTA to full episode]
Length: 400-600 words
This should work even for someone who never listens to the podcast.
Bonus Formats (When Relevant)
Episode Teaser (30 seconds)
Best clip before episode release — creates anticipation, not summary.
Audiogram
Quote card + audio waveform. Best moment, 15-30 seconds.
SEO Article (Long-form)
2,000+ word article using the episode as source material.
Target: keywords the episode topic covers that have search volume.
Repurposing Sequence (Timing)
Day -3 (before episode release): Teaser Reel
Day 0 (release day): Full episode + Thread + LinkedIn
Day +1: Carousel
Day +2: Quote cards
Day +3: WhatsApp newsletter
Day +7: Blog post (SEO, slower burn)
Day +14: Second Reel (different moment — squeeze more from the asset)
Quality Rules
- Never summarize — extract the gold, don't recap the whole thing
- Each piece must work standalone — no "as I said in the episode"
- The Reel hook must be the most surprising moment, not the introduction
- Quote cards: if you wouldn't screenshot it, don't make it a quote card
- Every piece of content should make someone want to find the original — that's the metric
References
- See
references/clip-selection.md for criteria on choosing the best moments to extract
- See
references/repurposing-by-platform.md for platform-specific repurposing rules
