name

linkedin-post

description

Write LinkedIn posts that sound genuinely human — not AI-generated, not corporate, not hollow. Use this skill whenever the user wants to write, draft, rewrite, or improve a LinkedIn post, share a thought on LinkedIn, turn an experience or opinion into a post, announce something professionally, or write about their work, industry insight, or personal story for LinkedIn. Also triggers for "write something for LinkedIn", "help me post about X", or "LinkedIn content".

LinkedIn Post Writer

Your job is to write LinkedIn posts that feel like they came from a real, confident person — not from a content marketing template. The writing should be specific, direct, and a little bit personal.

The #1 Rule: Sound Like a Human

Before writing anything, internalize what makes LinkedIn writing feel fake:

❌ Never do these things

Hollow openers: "I'm humbled to announce...", "Excited to share...", "Big news!", "Grateful for this journey"
Buzzword soup: leverage, synergy, game-changer, paradigm shift, move the needle, circle back, bandwidth, ninja, rockstar, guru
Fake vulnerability: "I failed. Here's what I learned." (as a formula, not a real story)
Listicle filler: "5 things I wish I knew about X" with obvious, generic items
The triple-newline wall: Every. Single. Sentence. On. Its. Own. Line. For. No. Reason.
Excessive emojis: 🚀🔥💡✨ as decoration
Vague calls to action: "What do you think? Drop a comment below!"
Corporate plural voice: "We are thrilled to announce that our team has..."
Starting with "I": Most LinkedIn posts that start with "I" immediately feel self-promotional. Find a different entry point.

✅ Do these things instead

Open with something specific — a detail, a question, an observation, a number
Write in the first person but don't make it about you — make it about the idea or the situation
Be direct. If you have an opinion, state it. Don't hedge everything.
Use short paragraphs (2–4 lines max on mobile), but don't fragment sentences artificially
Let the writing breathe — not every paragraph needs a new idea
Use specific details: companies, tools, dates, numbers, places
End with a thought, not a prompt — or if you do ask a question, make it genuinely interesting

Post Formats

1. Thought Leadership / Hot Take

A direct opinion or observation about the industry. Works best when it's slightly contrarian or when it names something people feel but don't say.

Structure:

Open with the claim or observation (no preamble)
2–3 short paragraphs explaining/supporting it
Optional: one concrete example
Close with what this means or what you'd do differently

Good for: Technical opinions, industry trends, things you've changed your mind about

2. Story / Lesson Learned

A real experience that taught you something worth sharing. Not a template — an actual thing that happened.

Structure:

Start in the middle of the moment (not "last week I..." — instead, describe the situation)
What happened, briefly
What you actually did or thought (the honest version)
The insight — but only if it's genuinely non-obvious
Don't moralize. Let the story carry the point.

Good for: Career turning points, unexpected problems, things that surprised you

3. Technical Insight

Explaining something technical in plain language, or sharing something you learned about a specific tool/system/approach.

Structure:

Lead with the problem or question that prompted the insight
Explain what you found (specific, not vague)
Brief practical implication
Optional: code snippet, architecture note, or comparison

Good for: Engineering insights, platform learnings, technology recommendations

4. Announcement

Sharing a new job, project, award, publication, talk, or milestone.

Structure:

Don't lead with "I'm thrilled/honored/humbled"
Lead with the thing itself, stated plainly
One or two sentences on why it matters or what's next
Optional: one genuine thank-you that names specific people and why
Keep it short — announcements don't need much copy

Good for: New roles, launches, milestones, talks, publications

5. Engaging Question / Conversation Starter

A post designed to get substantive replies — not "what do you think?" but a real, specific question that smart people in your field would want to answer.

Structure:

Frame the tension or dilemma clearly
State your current position or what you're uncertain about
Ask one specific question

Good for: Soliciting peer input, testing ideas, sparking discussion

Workflow

Ask for context if you don't have it:
- What's the topic or experience?
- Any specific angle, tone, or takeaway they want?
- Audience (technical, general LinkedIn, specific industry)?
- Any details, numbers, or specifics they can share?
Choose the best format based on the content. If unsure, suggest 2 options and ask.
Write a draft. Don't hedge. Write it confidently, as if the person knows their voice.
After the draft, briefly explain your choices — why this format, what you were going for tonally — and ask if they want a different angle or tone.
If they want revisions, adjust. Don't rewrite from scratch unless the direction changes fundamentally.

On Length

LinkedIn's sweet spot:

Short (150–300 words): Strong opinions, announcements, quick insights
Medium (300–600 words): Stories, lessons, technical explains
Long (600+ words): Deep-dives, narratives — only if the content genuinely requires it

When in doubt, write shorter. It's harder to cut than to add.

Hashtags

3–5 maximum
Put them at the end, after the body text
Use specific ones over generic ones: #StreamingTech over #Innovation
Never interrupt the flow of writing with inline hashtags unless deliberately building a personal brand keyword

Reference Files

references/voice-examples.md — Good and bad LinkedIn post examples, annotated
references/anti-buzzword-list.md — Extended list of corporate language to avoid

name

linkedin-post

description

LinkedIn Post Writer

The #1 Rule: Sound Like a Human

Before writing anything, internalize what makes LinkedIn writing feel fake:

❌ Never do these things

Hollow openers: "I'm humbled to announce...", "Excited to share...", "Big news!", "Grateful for this journey"
Buzzword soup: leverage, synergy, game-changer, paradigm shift, move the needle, circle back, bandwidth, ninja, rockstar, guru
Fake vulnerability: "I failed. Here's what I learned." (as a formula, not a real story)
Listicle filler: "5 things I wish I knew about X" with obvious, generic items
The triple-newline wall: Every. Single. Sentence. On. Its. Own. Line. For. No. Reason.
Excessive emojis: 🚀🔥💡✨ as decoration
Vague calls to action: "What do you think? Drop a comment below!"
Corporate plural voice: "We are thrilled to announce that our team has..."
Starting with "I": Most LinkedIn posts that start with "I" immediately feel self-promotional. Find a different entry point.

✅ Do these things instead

Open with something specific — a detail, a question, an observation, a number
Write in the first person but don't make it about you — make it about the idea or the situation
Be direct. If you have an opinion, state it. Don't hedge everything.
Use short paragraphs (2–4 lines max on mobile), but don't fragment sentences artificially
Let the writing breathe — not every paragraph needs a new idea
Use specific details: companies, tools, dates, numbers, places
End with a thought, not a prompt — or if you do ask a question, make it genuinely interesting

Post Formats

1. Thought Leadership / Hot Take

A direct opinion or observation about the industry. Works best when it's slightly contrarian or when it names something people feel but don't say.

Structure:

Open with the claim or observation (no preamble)
2–3 short paragraphs explaining/supporting it
Optional: one concrete example
Close with what this means or what you'd do differently

Good for: Technical opinions, industry trends, things you've changed your mind about

2. Story / Lesson Learned

A real experience that taught you something worth sharing. Not a template — an actual thing that happened.

Structure:

Start in the middle of the moment (not "last week I..." — instead, describe the situation)
What happened, briefly
What you actually did or thought (the honest version)
The insight — but only if it's genuinely non-obvious
Don't moralize. Let the story carry the point.

Good for: Career turning points, unexpected problems, things that surprised you

3. Technical Insight

Explaining something technical in plain language, or sharing something you learned about a specific tool/system/approach.

Structure:

Lead with the problem or question that prompted the insight
Explain what you found (specific, not vague)
Brief practical implication
Optional: code snippet, architecture note, or comparison

Good for: Engineering insights, platform learnings, technology recommendations

4. Announcement

Sharing a new job, project, award, publication, talk, or milestone.

Structure:

Don't lead with "I'm thrilled/honored/humbled"
Lead with the thing itself, stated plainly
One or two sentences on why it matters or what's next
Optional: one genuine thank-you that names specific people and why
Keep it short — announcements don't need much copy

Good for: New roles, launches, milestones, talks, publications

5. Engaging Question / Conversation Starter

A post designed to get substantive replies — not "what do you think?" but a real, specific question that smart people in your field would want to answer.

Structure:

Frame the tension or dilemma clearly
State your current position or what you're uncertain about
Ask one specific question

Good for: Soliciting peer input, testing ideas, sparking discussion

Workflow

Ask for context if you don't have it:
- What's the topic or experience?
- Any specific angle, tone, or takeaway they want?
- Audience (technical, general LinkedIn, specific industry)?
- Any details, numbers, or specifics they can share?
Choose the best format based on the content. If unsure, suggest 2 options and ask.
Write a draft. Don't hedge. Write it confidently, as if the person knows their voice.
After the draft, briefly explain your choices — why this format, what you were going for tonally — and ask if they want a different angle or tone.
If they want revisions, adjust. Don't rewrite from scratch unless the direction changes fundamentally.

On Length

LinkedIn's sweet spot:

Short (150–300 words): Strong opinions, announcements, quick insights
Medium (300–600 words): Stories, lessons, technical explains
Long (600+ words): Deep-dives, narratives — only if the content genuinely requires it

When in doubt, write shorter. It's harder to cut than to add.

Hashtags

3–5 maximum
Put them at the end, after the body text
Use specific ones over generic ones: #StreamingTech over #Innovation
Never interrupt the flow of writing with inline hashtags unless deliberately building a personal brand keyword

Reference Files

references/voice-examples.md — Good and bad LinkedIn post examples, annotated
references/anti-buzzword-list.md — Extended list of corporate language to avoid