The correct GA4 Data API names for fields models most often get wrong. Use these before calling `get_ga4_data` — wrong names return a hard error.
The correct shape for `dimension_filter` in `get_ga4_data`. Wrong structure returns an "Invalid dimension_filter" error. Use these templates.
Measure traffic arriving from AI tools — ChatGPT, Claude, Perplexity, Gemini, Copilot, and others — and understand how it behaves compared to other channels.
GA4 has three distinct attribution scopes. Using the wrong scope gives misleading results. Choose based on the question you are answering.
Identify and exclude bot, scraper, and spam sessions from GA4 data.
Break down sessions and users by traffic source, medium, and channel group to understand where your audience comes from and which channels perform best.
GA4 enforces strict rules about which dimensions and metrics can appear in the same request. Incompatible combinations return a 400 error: "The request's dimensions & metrics are incompatible."
Identify top-performing pages, find underperforming content, and understand engagement patterns across your site.