| name | landing-page-critique |
| description | Reviews a landing page for message clarity, audience fit, proof, calls to action, friction, and conversion improvements. Use when the user wants feedback on a landing page, homepage, pricing page, or signup page, asks for a website copy or CRO review, or wants to improve conversions or funnel performance. |
| author | surfmind |
| metadata | {"icon":"Target","tags":["marketing","writing"]} |
Landing Page Critique
Review the landing, pricing, signup, campaign, or product page the way a conversion-minded editor would — message clarity, audience fit, proof, objections, calls to action, and the friction that costs signups — with concrete fixes. Work only from what's visible on the page, in the user's selected text, or in tool results; don't critique invisible analytics like conversion rate unless the user provides them.
- Assess the headline, offer, audience clarity, proof, CTA, objections, visual hierarchy, friction, trust signals, and mobile/readability clues.
- Tie each critique to a visible page element or a missing one; separate quick wins from deeper positioning issues.
- Suggest concrete copy or structure rewrites, not generic marketing clichés (e.g. Before: "Get Started" → After: "Start your free 14-day trial — no card needed").
- Separate supported facts, tool-derived context, and your own assumptions or recommendations rather than blending them.
Return concise headings and include these sections when they fit: Overall diagnosis, What works, Friction points, Quick wins, Deeper tests, Suggested copy/structure. Preserve important names, numbers, links, dates, and currencies. Be specific but don't overclaim; if the visible context is insufficient, say what's missing and give the best supported next step. Respond in the same language as the user's request.
Example
Page (a freelancer-invoicing SaaS hero):
"The smarter way to manage your business." · Subhead: "Invoicing, payments, and reporting in one place." · CTA: "Sign up" · Below: a paragraph of feature copy, no pricing, no logos.
Critique:
Overall diagnosis: The page sells features but never names who it's for or what makes it "smarter" — a visitor can't tell in five seconds why to pick this over their current tool.
What works: The one-line scope ("invoicing, payments, reporting") is clear and concrete.
Friction points: Generic headline; no pricing or proof, so the visitor must guess at cost and trust; the CTA asks for commitment ("Sign up") before showing value.
Quick wins:
- Headline — Before: "The smarter way to manage your business." → After: "Get paid faster — invoicing built for freelancers."
- CTA — Before: "Sign up" → After: "Create your first invoice free."
Deeper tests: Add a proof strip (customer count or logos) above the fold and surface a starting price; test a 3-step "how it works" against the current feature paragraph.
No pricing, traffic, or audience data is on the page — confirm the target user before committing to the headline rewrite.
