| name | seo-check-service |
| description | Run an SEO audit on a service in Payload CMS and store the score. Use when asked to "SEO check service", "audit service SEO", "score service ProtonMail". |
| argument-hint | '<service name>' |
SEO Check Service
Audit a service listing against a 10-point SEO checklist. Store score and notes via MCP.
Before starting, read: .claude/skills/_shared/seo-checklist.md for the scoring system and note format.
Content-type-specific thresholds
Item 5 — Content Length:
- PASS:
description 50-200 chars AND content body 300+ words
- PARTIAL: Close to thresholds
- FAIL: Significantly short
Item 6 — Internal Context:
- PASS:
category set, features has 3+ items, tags has 2+ items
- PARTIAL: Some missing
- FAIL: Category missing
Item 8 — Image:
- PASS:
screenshot or logo present
- FAIL: Neither present
Process
Step 1: Fetch the service
Use mcp__Payload__findServices:
{"where": "{\"name\": {\"contains\": \"SERVICE_NAME\"}}", "limit": 1}
Get all fields including SEO tab fields (metaTitle, metaDescription, keywords, ogTitle, ogDescription).
Step 2: Run the 10-point checklist
Apply the checklist from _shared/seo-checklist.md with the thresholds defined above for items 5, 6, and 8.
Step 3: Audit subpages
Pricing subpage (if pricingTiers or pricingDetails exist):
- Check
startingPrice is set
- Check
freeOption is set correctly
- Check
pricingTiers has structured data
Security subpage (if security data exists):
- Check
gdprCompliance is set (not "unknown")
- Check
certifications has entries
- Check
dataStorageLocations has entries
Comparison subpages (from guides):
- Check guides linking to this service have populated
sourceService and targetService
Include subpage issues in seoNotes under a "Subpages" section. These don't affect the main score.
Step 4: Save
Use mcp__Payload__updateServices:
seoScore: the number (0-100)seoNotes: formatted summary (see _shared/seo-checklist.md)lastSeoReviewAt: today's date in ISO format- If
metaTitle or metaDescription are empty, populate with suggestions
Step 5: Report
Show the user: score and rating, table of all 10 checks, subpage audit results, top 3 priority fixes.
