Menu
CPM/CPA/CPC/ROAS benchmarks; cross-platform budget split; 2025-2026 figures for Google/Meta/TikTok/LinkedIn/YouTube.
Install with Codex or Claude Copy this prompt, paste it into Codex, Claude, or another assistant, and let it review the skill page and install it for you.
Based on SOC occupation classification
Add conversion measurement to a live ChatGPT Ads campaign - choose between the OpenAI Conversions API (server-side) and the JavaScript Pixel (client-side), define the events that matter, and roll out without delaying launch. Use when setting up ChatGPT Ads tracking, CAPI vs pixel decisions, measuring leads/signups/purchases from ChatGPT Ads, or moving from CTR optimization to conversion-based optimization.
Build, review, and scale a ChatGPT Ads campaign from your existing Google/Meta/Microsoft text ads and website. Use when launching ChatGPT Ads, building a ChatGPT Ads campaign workbook, repurposing existing search/social ads for ChatGPT, writing context hints (not keywords), or scaling to 100+ upload-ready ads. Covers the full 9-step golden-path workflow with copy-paste prompts.
Comparing ad-platform performance with CRM; attribution gaps; 'ad platform shows conversions but CRM shows zero'; UTM/pixel issues; last-click vs data-driven. Covers data-source hierarchy and gap diagnosis.
Defining GTM metrics, pipeline efficiency, AI cost metrics, TTFV, CAC/LTV/NRR, magic number, attribution models, weekly review cadence.
Multi-platform product launches: Product Hunt, Hacker News, BetaList, AppSumo, waitlist, launch day, multi-channel rollout โ pre-launch through post-launch.
SPEAR loop for any non-trivial agent task โ Scope, Plan, Execute, Assess, Resolve. Prevents the strong-start-weak-finish failure mode by forcing an explicit MECE rubric and a PlanโExecuteโAssess inner loop until the rubric passes.
| name | platform-cost-benchmarks |
| description | CPM/CPA/CPC/ROAS benchmarks; cross-platform budget split; 2025-2026 figures for Google/Meta/TikTok/LinkedIn/YouTube. |
Use these benchmarks to advise on budget planning, CPA targets, and platform selection. They're directional, not exact โ always compare against the user's actual data when available.
| Platform | Avg CPM | Range |
|---|---|---|
| TikTok | $4-$7 | $3-$15 |
| YouTube | $6-$8 | $3-$12 |
| Meta (Reels) | $7-$10 | $4-$18 |
| Meta (Feed) | $8-$12 | $5-$20 |
| Google Display | $3-$5 | $1-$10 |
| Google Search | $10-$30 | up to $50+ |
| $33-$65 | $20-$100+ |
| Channel | Median | Strong | Top performer |
|---|---|---|---|
| Google Search | 4-8x | 8-12x | 15x+ |
| Google Shopping | 3-6x | 6-10x | 12x+ |
| Meta (overall) | 2.5-4x | 4-6x | 8x+ |
| TikTok | 1.5-3x | 3-5x | 6x+ |
| YouTube | 2-4x | 4-7x | 10x+ |
| 1-2x | 2-3.5x | 5x+ |
| Industry | Meta CPA | Google CPA | TikTok CPA |
|---|---|---|---|
| E-com (<$50 AOV) | $12-$25 | $15-$30 | $8-$20 |
| E-com ($50+ AOV) | $25-$60 | $30-$75 | $15-$40 |
| SaaS (SMB) | $50-$150 | $40-$120 | $30-$80 |
| SaaS (Enterprise) | $150-$500 | $100-$400 | n/a |
| Lead gen (B2B) | $30-$100 | $25-$80 | $20-$60 |
| Education / courses | $20-$60 | $15-$50 | $10-$35 |
| Scenario | Meta | TikTok | YouTube | ||
|---|---|---|---|---|---|
| B2C e-com (<$50 AOV) | 40% | 30% | 25% | 5% | 0% |
| B2C e-com ($50+ AOV) | 45% | 35% | 15% | 5% | 0% |
| DTC brand launch | 30% | 15% | 40% | 10% | 5% |
| B2B SaaS (SMB) | 35% | 40% | 10% | 10% | 5% |
| B2B SaaS (Enterprise) | 15% | 30% | 5% | 10% | 40% |
| Info products / courses | 35% | 15% | 35% | 15% | 0% |
Part of the Synter free skills collection โ open-source agent skills for advertising, PPC, and marketing automation.
Want this skill (and 40+ more) running on autopilot against your live ad accounts? Try Synter โ AI Agent Media Buyers that connect to Google, Meta, LinkedIn, TikTok, Reddit, Amazon, and 7+ more platforms.
