| name | platform-amazon |
| description | Amazon Ads and Amazon DSP playbook — Sponsored Products/Brands/Display, ACOS/TACOS, retail readiness, and programmatic. Use when planning, reading, auditing, or launching Amazon Ads or DSP, or porting a campaign to Amazon. |
Amazon Ads and DSP
Two motions: Sponsored ads on the retail search results, and DSP for programmatic reach on and off Amazon. Retail readiness gates everything: an ad on a weak product page burns budget.
Read what exists
list_connected_accounts, then list_campaigns(platform="amazon").pull_amazon_ads_performance(days=7) for Sponsored Products/Brands/Display metrics. pull_amazon_dsp_performance(days=7) for DSP.
Sponsored ads
- Sponsored Products for individual listings, Sponsored Brands for brand and portfolio, Sponsored Display for on- and off-Amazon retargeting.
- The core metric is ACOS (ad spend / ad sales); watch TACOS (ad spend / total sales) to see whether ads are growing the whole business or just shifting organic sales.
- Mine search terms, keep negatives tight, and structure by product intent. Do not scale a campaign pointing at a page with thin content, bad images, or no reviews.
Amazon DSP
- Programmatic display and video across Amazon inventory and the open web, targeted with Amazon shopping and audience signals. Use for reach, retargeting, and audience-based prospecting beyond keywords. Use
find_audience_signals and build_lookalike_audience to shape audiences.
Plan and ship
- Build with
create_campaign_plan + upsert_plan_entity; forecast_campaign for projections. Run campaign-preflight: retail readiness, tracking, sane budgets.
- Ship only on explicit approval:
execute_campaign_plan, then enable_campaign. Nothing that spends money goes live without a clear go. Apply brand voice from ${CLAUDE_PLUGIN_ROOT}/context/brand-and-safety.md.
- Confirm live with
list_campaigns(platform="amazon") and report the real ID. Scale by ACOS with the optimize skill.
Porting from another platform? Use the replicate skill. Search intent maps to Sponsored Products keywords; audiences map to DSP.
