cold-email-outreach

Cold email and outreach sequence design with personalization, deliverability optimization, follow-up cadence, and compliance (CAN-SPAM/GDPR). Use when the user asks about cold email, outreach sequences, email prospecting, cold outreach, or email deliverability for outbound.

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Repository: thatrebeccarae/claude-marketing
Last source activity: March 19, 2026 at 18:22
Detected SKILL.md language: English
Stars: 132
Forks: 22

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SKILL.md

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Email 1 (Day 0)  — Value-first introduction
Email 2 (Day 3)  — Follow-up with new angle
Email 3 (Day 7)  — Social proof / case study
Email 4 (Day 14) — Breakup email (last attempt)

Formula	Example	Open Rate
Question	"Quick question about [company] growth?"	High
Mutual connection	"Saw your talk at [event]"	Very high
Specific result	"[Company] could save $40K/year on [X]"	High
Curiosity	"Idea for [specific initiative]"	Medium-high
Direct	"15-min call about [pain point]?"	Medium

Line 1: Personalized opener (research-based, NOT "I hope this finds you well")
Line 2-3: Pain point or observation specific to them
Line 4-5: How you solve it (one sentence, with social proof)
Line 6: Low-friction CTA (question, not demand)

Tier	Effort	When	Example
Researched	High (5+ min/email)	Top 50 accounts	Reference specific blog post, recent funding, or LinkedIn activity
Templated	Medium (1 min)	Mid-tier prospects	Company name, industry pain point, role-specific angle
Dynamic	Low (automated)	Scale outreach	First name, company name, industry via merge fields

name	cold-email-outreach
description	Cold email and outreach sequence design with personalization, deliverability optimization, follow-up cadence, and compliance (CAN-SPAM/GDPR). Use when the user asks about cold email, outreach sequences, email prospecting, cold outreach, or email deliverability for outbound.
license	MIT
origin	custom
author	Rebecca Rae Barton
author_url	https://github.com/thatrebeccarae
metadata	{"version":"1.0.0","category":"strategy","domain":"cold-email","updated":"2026-03-18T00:00:00.000Z","tested":"2026-03-18T00:00:00.000Z","tested_with":"Claude Code v2.1"}

name	cold-email-outreach
description	Cold email and outreach sequence design with personalization, deliverability optimization, follow-up cadence, and compliance (CAN-SPAM/GDPR). Use when the user asks about cold email, outreach sequences, email prospecting, cold outreach, or email deliverability for outbound.
license	MIT
origin	custom
author	Rebecca Rae Barton
author_url	https://github.com/thatrebeccarae
metadata	{"version":"1.0.0","category":"strategy","domain":"cold-email","updated":"2026-03-18T00:00:00.000Z","tested":"2026-03-18T00:00:00.000Z","tested_with":"Claude Code v2.1"}

Record	Purpose	Check
SPF	Authorizes sending servers	`dig TXT domain.com`
DKIM	Cryptographic message signing	DKIM selector lookup
DMARC	Policy for failed auth	`dig TXT _dmarc.domain.com`

Week	Daily Volume	Notes
1	5-10	Known contacts only
2	15-25	Mix of known and new
3	30-50	Monitor bounce/spam rates
4	50-100	Scale if rates healthy
5+	100-200	Max per domain/day

Metric	Healthy	Warning	Critical
Bounce rate	<2%	2-5%	>5%
Spam complaint	<0.1%	0.1-0.3%	>0.3%
Open rate	>40%	20-40%	<20%
Reply rate	>5%	2-5%	<2%

cold-email-outreach

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