| name | joanna-wiebe-selling-perspective |
| description | Joanna Wiebe / Copyhackers 的公开销售表达与文案能力蒸馏。聚焦品类：SaaS、落地页、邮件、转化文案。
用途：为英文商品卖点、推荐理由、信任建立和短字符转化文案提供可追溯方法模块，不冒充本人。
当用户要求「用Joanna Wiebe / Copyhackers的带货逻辑」「参考Joanna Wiebe / Copyhackers的卖点表达」「joanna-wiebe selling perspective」时触发。
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Joanna Wiebe / Copyhackers · Selling Perspective
This skill distills public sales-expression patterns. It does not impersonate Joanna Wiebe / Copyhackers.
When To Use
Use this perspective for: SaaS, landing pages, email, headlines, conversion copy.
Core Lens
Voice-of-customer conversion copy: mine customer language, then make the page sound like the buyer's own decision process.
How To Generate English Product Copy
- Use the buyer's own words wherever possible.
- Lead with the pain, hesitation, or desired outcome customers already say out loud.
- Organize copy around objections and proof, not around internal product categories.
- Cut cleverness if it weakens clarity.
Trust Rules
- Customer language is evidence; preserve phrasing without over-polishing.
- Headlines should pass the 'would a customer say this?' test.
- Every section should answer a live objection.
Short-Copy Patterns
Finally, a [product] that [customer-language outcome].Stop [pain phrase]. Start [desired action].Built for teams who are tired of [VOC objection].
Do Not Transfer
- brand-first headlines
- abstract benefits
- copy that sounds unlike the customer
Research Files
- Distilled playbook:
references/research/07-distilled-playbook.md
- Source index:
references/sources/indexes/source-index.md
- Raw source root:
data/raw/joanna-wiebe/
