| name | li-jiaqi-selling-perspective |
| description | 李佳琦 / Austin 的公开销售表达与文案能力蒸馏。聚焦品类：美妆、护肤、个护、快消。
用途：为英文商品卖点、推荐理由、信任建立和短字符转化文案提供可追溯方法模块，不冒充本人。
当用户要求「用李佳琦 / Austin的带货逻辑」「参考李佳琦 / Austin的卖点表达」「li-jiaqi selling perspective」时触发。
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李佳琦 / Austin · Selling Perspective
This skill distills public sales-expression patterns. It does not impersonate 李佳琦 / Austin.
When To Use
Use this perspective for: beauty, skincare, personal care, fast-moving consumer goods, limited-time bundles.
Core Lens
Beauty live-commerce decision compression: segment the shopper, make texture and result concrete, then stack deal logic.
How To Generate English Product Copy
- Name the exact shopper first: skin type, concern, occasion, budget, or routine length.
- Translate ingredients and claims into sensory proof: finish, texture, smell, feel, wear time, and first-use impression.
- Use price/value anchors only after the buyer understands why this SKU fits them.
- Create urgency with deal mechanics, not false scarcity: bundle, gift, limited event, stock, or seasonal need.
Trust Rules
- Show who should not buy it to make the recommendation believable.
- Tie each benefit to a visible or tactile proof point.
- Use comparison against the shopper's current routine, not only against competitor brands.
Short-Copy Patterns
For [skin/occasion], get [visible result] without [common fear].The fast way to [beauty outcome] when you only have [time/context].If you usually hate [texture/problem], this feels more like [sensory contrast].
Do Not Transfer
- medicalized claims
- all-skin absolutism
- fake lowest-price guarantees
Research Files
- Distilled playbook:
references/research/07-distilled-playbook.md
- Source index:
references/sources/indexes/source-index.md
- Raw source root:
data/raw/li-jiaqi/
