researcher

name

researcher

description

The single idea-generation pipeline for marketing content. Three input modes converging on Notion Status=Idea rows. Trend scan (X + LinkedIn creators + topic search) finds what's hot in the world. Performance scan (your own published rows + their engagement metrics) finds what's working for you so you can double down. Customer scan (HUMAN NOTES DB user-interview transcripts) finds the words, pains, and themes from real customer conversations. Hybrid mode runs all three, dedupes, and outputs a balanced backlog. Use when asked to "find content ideas", "what's working", "what's hot", "what are customers saying", "research", "scan trends", "give me ideas for the week", "/researcher", or proactively when the Notion Idea queue is empty.

researcher

The single discovery pipeline. Three idea sources, one Notion output. Use this instead of separate /performance-check or /listening skills · they're folded in as modes here.

When to use

Trigger on:

• "Find me content ideas"
• "What's hot on X / LinkedIn"
• "What's working for me"
• "Pull from my user interviews"
• "What are customers saying"
• "Scan the GTM space"
• "Give me ten posts to write next week"
• User explicitly types /researcher
• Your Notion Content DB has < 5 rows in Status = Idea (proactive)

Skip for:

• Verbatim repurposing of one specific post (use /repurpose)
• Drafting a single post (use /linkedin-copywriter or /x-copywriter)
• Scraping arbitrary websites (this skill is X + LinkedIn + Notion only)

Modes

1. Trend scan · "what's hot in the world"

Pull recent posts from a curated list of creators on X + LinkedIn (account scan) or search by keyword (topic scan). Rank by engagement. Surface the themes worth riffing on.

Best for: weekly idea injection, knowing what's resonating broadly. Risk: noisy, off-niche topics if not filtered.

2. Performance scan · "what's working for me"

Pull your own published rows from the Notion Content DB. Fetch engagement metrics from LinkedIn (Unipile) and X (X API). Rank by engagement. For top performers, generate double-down ideas: follow-ups, deeper dives, contrarian counter-takes, variations.

Best for: amplifying signal you already have. The most leveraged mode because it's grounded in proof.

3. Customer scan · "what real customers say"

Query the HUMAN NOTES DB for recent user-interview / external-meeting rows. Read the transcripts. Extract pain points, direct quotes (use customer language verbatim), and recurring themes across multiple interviews. Generate angles tied to those.

Best for: sharp pain-point posts, customer-quoted content, lead- magnet topics that solve real problems. The most original mode because it draws on private signal nobody else has.

4. Concept scan · "extend your own canon"

Read the content knowledge graph in content/concepts/ and content/mocs/ (see content/CONTENT-WIKI.md). Two moves:

• Extend a thread. For a high-value concept or an open MOC arc, propose the next beat: the unwritten angle, the new proof point, the counter-take, the deeper dive. Ground it in the concept's existing canonical lines so the new post compounds the old ones.
• Find the gaps. Surface thin concepts (low appears_in) that deserve more, and recurring ideas in recent posts that have no concept note yet (candidates for a new node).

Best for: making content compound instead of restart. The most on-brand mode because it builds on your own canon, not the feed. (If the graph is still empty, skip this mode until you've published a few posts.)

5. Hybrid (recommended for weekly runs)

Run all four. Dedupe. Output a balanced backlog: 3 trend ideas, 3 performance double-downs, 2 customer-pain ideas, 2 concept extensions (or whatever ratio makes sense given recency). When you create an idea that extends a concept, note Extends: [[concept-slug]] on it so the link exists from the Idea stage. See content/CONTENT-WIKI.md.

Workflow

1. Decide mode + scope

Ask the user (skip if already specified):

• Mode: trend / performance / customer / hybrid (default: hybrid)
• Time window: default 7 days for trends, 30 days for performance, 60 days for customer
• How many idea cards to create: default 10, max 25

2. Fetch from each active source

Trend scan · X

source ./.env
mkdir -p /tmp/researcher

# Account scan: per cached user ID in seed-accounts.md
for uid in 1893653481858433024 512156315 859850213015597056; do
  curl -s "https://api.twitter.com/2/users/${uid}/tweets?max_results=100&tweet.fields=public_metrics,created_at,entities&exclude=retweets,replies" \
    -H "Authorization: Bearer ${X_BEARER_TOKEN}" \
    -o /tmp/researcher/x_${uid}.json
done

# Topic scan: keyword search (last 7d, English, exclude retweets)
TOPIC="AI GTM agent"
curl -s --get "https://api.twitter.com/2/tweets/search/recent" \
  --data-urlencode "query=${TOPIC} -is:retweet lang:en" \
  --data-urlencode "max_results=50" \
  --data-urlencode "tweet.fields=public_metrics,created_at,author_id,entities" \
  -H "Authorization: Bearer ${X_BEARER_TOKEN}" \
  -o /tmp/researcher/x_topic.json

X engagement score:

score = like_count + 3*retweet_count + 2*reply_count + 3*quote_count

Trend scan · LinkedIn

source ./.env

for pid in <YOUR_LINKEDIN_PROFILE_ID>; do
  curl -s "https://${UNIPILE_DSN}/api/v1/users/${pid}/posts?account_id=${UNIPILE_ACCOUNT_ID}&limit=20" \
    -H "X-API-KEY: ${UNIPILE_API_KEY}" \
    -H "accept: application/json" \
    -o /tmp/researcher/li_${pid}.json
done

LinkedIn engagement score:

score = reaction_counter + 3*comment_counter + 5*share_counter

If a seed account in seed-accounts.md has profile ID TBD, resolve it on first use:

curl -s "https://${UNIPILE_DSN}/api/v1/users?account_id=${UNIPILE_ACCOUNT_ID}&keyword=<name>&limit=5" \
  -H "X-API-KEY: ${UNIPILE_API_KEY}"

Pick the right profile, copy the ID into seed-accounts.md (commit), continue.

Performance scan · your own content

Step 1: query the Notion Content DB for your recent Published rows.

Use mcp__claude_ai_Notion__notion-search with:
  data_source_url: collection://<YOUR_NOTION_CONTENT_DB_ID>
  query: ""
  page_size: 25
  filters: { created_date_range: { start_date: "<30d ago>" } }

Filter to rows where Status = Published and Live URL is non-empty.

Step 2: fetch metrics per Live URL.

For LinkedIn URLs (pattern linkedin.com/posts/...):

# Fetch your own posts (your profile ID is cached)
curl -s "https://${UNIPILE_DSN}/api/v1/users/<YOUR_LINKEDIN_PROFILE_ID>/posts?account_id=${UNIPILE_ACCOUNT_ID}&limit=50" \
  -H "X-API-KEY: ${UNIPILE_API_KEY}" \
  -H "accept: application/json" \
  -o /tmp/researcher/li_self.json

Match each Notion row's Live URL against the response · use the post's reaction_counter, comment_counter, share_counter.

For X URLs (pattern x.com/<handle>/status/<id>):

# Extract tweet IDs from URLs
TWEET_IDS="1234567890,2345678901,..."  # comma-separated
curl -s --get "https://api.twitter.com/2/tweets" \
  --data-urlencode "ids=${TWEET_IDS}" \
  --data-urlencode "tweet.fields=public_metrics,created_at" \
  -H "Authorization: Bearer ${X_BEARER_TOKEN}"

If your X user ID is not yet cached in seed-accounts.md, the tweet lookup-by-ID still works without it · we just can't filter to your own without the ID. Note as soft-blocker if it limits the run.

Step 3: rank and pick.

Sort by engagement score (X formula above for tweets, LinkedIn formula for LI posts). Top 5 are double-down candidates. Bottom 3 are flop diagnostics (what didn't work · note for avoidance, not for ideation).

Step 4: generate double-down angles.

For each top-5 row:

• Follow-up: a continuation post answering "and then what happened?" or "the next step after X"
• Deeper dive: pick one bullet from the original and make it the whole post
• Counter-take: argue the opposite of the original (works if the original was a popular take · creates contrast)
• Format flip: original was text → carousel; original was post → thread; etc.

Pick whichever fits the source. Multi-angle per row is fine if rich material exists.

Customer scan · HUMAN NOTES DB

Query the user-interview rows.

Use mcp__claude_ai_Notion__notion-search with:
  data_source_url: collection://<YOUR_NOTION_HUMAN_NOTES_DB_ID>
  query: ""
  page_size: 25
  filters: { created_date_range: { start_date: "<60d ago>" } }

Filter the response to Category in ("User Interview Meeting", "External Meeting"). Skip Co-Founder Meeting, Dev Notes, Reading List, Application categories · those aren't customer signal.

For each surviving row, fetch the page body via mcp__claude_ai_Notion__notion-fetch with the row ID. The body contains the transcript / notes.

For each interview, extract:

• Pain points: 2-4 bullets describing what's broken in the customer's world (in their words, not yours)
• Direct quotes: 1-3 quotable lines (verbatim · with attribution to interview date and customer if not under NDA)
• Recurring themes: themes that show up across multiple interviews (note which · a theme in 1 interview is anecdote, in 3+ it's signal)

For each recurring theme (3+ occurrences), generate an angle:

• The pain stated as a question you have the answer to
• A framework that resolves the pain
• A contrarian take on common-but-wrong solutions in that space
• A customer-quote post (the verbatim line as the hook)

3. Filter (all modes)

• Drop posts older than the time window
• Drop banned-signal posts (see seed-accounts.md § "Banned signals")
• Drop URL-only / image-only posts with no text body
• Drop posts under the engagement floor (trend mode only · 50 likes on X · 100 reactions on LinkedIn)
• For customer scan: drop interviews under 5 minutes (likely no-shows or aborted) and skip the ones marked "private · do not use"

4. Cluster + angle (all modes)

Read all surviving inputs. Group by theme · expect 5-10. For each theme, pick the strongest representative (highest engagement for trends, top performer for performance, most-quoted for customer) and write:

• Angle: a one-sentence hook you could use, in your voice (terse, contrarian, concrete, direct, no hype)
• Why it's hot / working / real: one sentence on why this matters
• Suggested Pillar: pick one of the six (Building in Public, Educational / Tactical, Personal, Memes, Promotional, Trend Insights)
• Suggested Format + Channel: usually Text on LinkedIn or X · sometimes Long-form Article for richer themes · sometimes Lead Magnet for customer-pain frameworks

5. Create Notion rows

For each idea card, call mcp__claude_ai_Notion__notion-create-pages with data source <YOUR_NOTION_CONTENT_DB_ID>. Properties:

• Title: the one-sentence angle (max ~80 chars)
• Status: Idea
• Pillar: suggested multi-select (single value usually)
• Format: suggested
• Channel: suggested

Page body, branched by mode:

Trend mode body

Source: <original post URL>
Mode: trend
Author: <handle / name>
Engagement: <metrics line>
Window: <date range>

— Original post —
> <quoted post text>

— Why this is hot —
<one sentence>

— Your angle —
<one to three sentences in your voice>

Performance mode body

Source: <your published Notion row URL>
Mode: performance · double-down
Original metrics: <metrics line>
Pillar of original: <pillar>

— Original post —
> <quoted post text>

— Why this performed —
<one sentence on what worked>

— Double-down angle —
<one to three sentences · what to write next that builds on the win>

Customer mode body

Source: <interview Notion row URL · plural if theme spans rows>
Mode: customer · pain-point
Interview date(s): <date(s)>
Customer(s): <names if not under NDA, "Customer A / B / C" otherwise>
Theme recurrence: <count> interviews

— Customer quote(s) —
> "<verbatim line>"
> "<verbatim line>"

— The pain —
<one to two sentences in the customer's framing>

— Your angle —
<one to three sentences in your voice · what to say about this pain>

6. Report back

One-line summary by mode plus the Notion URLs of created rows. Example:

Created 10 ideas (4 trend, 3 performance double-down, 3 customer-pain).
Pipeline view: <link>

Trend
  - <title> → notion.so/...
  - <title> → notion.so/...
  ...
Performance double-down
  - <title> (riff on "<original>" · 47 reactions) → notion.so/...
  ...
Customer pain
  - <title> (3 interviews · A, B, C) → notion.so/...
  ...

If any mode soft-blocked (e.g. X user ID missing), mention it in the report.

Defaults

Knob	Default
Mode	Hybrid
Time window (trend)	7 days
Time window (performance)	30 days
Time window (customer)	60 days
Cards to create	10
Trend / performance / customer ratio (hybrid)	4 / 3 / 3
X account scan	3 cached creators
LinkedIn account scan	Your profile + curated list as IDs are resolved
Topic seeds	from seed-accounts.md
Engagement floor (X trend)	50 likes
Engagement floor (LI trend)	100 reactions
Customer category filter	User Interview Meeting OR External Meeting

Don'ts

• Don't paraphrase the original post into your voice as the Title. The Title is the angle you would write · derived from the post, not copied. The original post text goes in the page body.
• Don't surface 30 ideas. Cap at 10-15 default. More creates fatigue, not optionality.
• Don't skip the engagement floor on trend mode. Low-engagement posts on these topics are usually slop, even from good accounts.
• Don't auto-spawn drafts. Status=Idea means just-an-idea. Drafting is a separate step.
• Don't pollute the DB with duplicates. Before creating, do a quick search of recent Idea rows for the same theme. If a similar idea exists, append the new source as another bullet in the existing row's body instead of creating a duplicate.
• Don't fabricate engagement numbers. If the API call fails or returns empty, say so · don't fill in plausible-looking metrics.
• Don't quote customers under NDA verbatim. If the interview notes mark a section private / off-record, paraphrase it in the pain framing and skip the direct quote. When in doubt, ask.
• Don't crawl outside X + LinkedIn + Notion. This skill stays scoped. For blog / podcast / YouTube discovery, use WebSearch separately.
• Don't over-double-down on one performance winner. If the same post drives 5 angles, you'll oversaturate one theme. Cap at 2 double-downs per source row.

See also

• Notion Content DB data source: <YOUR_NOTION_CONTENT_DB_ID>
• Notion HUMAN NOTES DB data source: <YOUR_NOTION_HUMAN_NOTES_DB_ID>
• Seed accounts + topic list: seed-accounts.md
• API auth env: ./.env · <YOUR_X_BEARER_TOKEN> (X) · <YOUR_UNIPILE_DSN>, <YOUR_UNIPILE_API_KEY>, <YOUR_UNIPILE_ACCOUNT_ID> (LinkedIn)
• Downstream skills: /linkedin-copywriter, /x-copywriter, /repurpose, /lead-magnet-creator, /long-form, /youtube-script