| name | church-social-post |
| description | Write a platform-ready social media post for your church. Provide a topic, event, or scripture. Get back captions for Facebook, Instagram, and Twitter with image suggestions. Optimized for each platform. |
Church Social Media Post
One topic, three platforms, zero stress.
Requires: pastor-foundation skill
What You Need to Provide
Give me any of the following:
- A topic (e.g., "We just baptized 12 people this Sunday")
- An upcoming event (e.g., "Easter Sunday service on April 20")
- A scripture verse (e.g., "Romans 8:28")
- A sermon quote or insight (e.g., "You can't lead people where you haven't been yourself")
- A church win, story, or milestone
- A general idea you want to post about
Optional: Tell me which platform(s) you want, and if you have a post type preference: quote graphic, photo caption, engagement question, event promo, or story/testimony.
Step 1: Select Post Type
Before writing, I match your input to the best post format:
| Input | Best Post Type |
|---|
| Scripture verse | Quote graphic with reflection caption |
| Upcoming event | Event promo with clear CTA |
| Sermon quote or insight | Thought-leadership caption |
| Church win or story | Testimony/celebration post |
| No specific input | Engagement question or behind-the-scenes prompt |
If you tell me your preference, I use that. If not, I choose based on what will perform best for your input.
Step 2: Write Platform-Specific Posts
I write a distinct, optimized post for each platform. These are never copy-paste copies of each other. Each platform has a different culture, audience behavior, and algorithm. I respect that.
Facebook
Target length: 100-250 words. Facebook rewards slightly longer posts that invite conversation. Walls of text kill reach. So does one-sentence fluff.
Structure:
- Hook line (first sentence must stop the scroll)
- Body (context, story, or reflection)
- CTA (what do you want them to do next?)
- Question (drives comments, which drive reach)
Image suggestion: I describe the ideal image for this post. If it's a quote graphic, I give you the exact quote text (under 15 words) and a style description.
Example output format:
[Hook line]
[Body: 2-4 short paragraphs with a clear point or story]
[CTA: one sentence]
[Comment-driving question]
Image: [Description of ideal photo, graphic, or design]
Instagram
Target length: 50-150 words for feed post. Instagram is visual first, caption second. The caption supports the image, not the other way around.
Structure:
- Hook line (this must work before the "...more" cutoff, roughly 125 characters)
- Body (reflection, context, or story)
- 3-5 hashtags at the end (never at the start, never 30 at once)
Story version: If relevant, I suggest a quick Story format using a poll sticker, question sticker, or countdown for events.
Carousel suggestion: If the content is list-based or has multiple points, I flag it as a carousel opportunity and suggest what each slide covers.
Image suggestion: I describe the ideal image or graphic concept. If quote graphic: exact text (under 15 words) and style description.
Example output format:
[Hook line]
[Body: short, punchy, visual language]
#hashtag1 #hashtag2 #hashtag3
Image: [Description]
Story version (optional): [Poll or question sticker concept]
Twitter/X
Target length: Under 280 characters, ideally under 200. Twitter rewards punchy, opinionated, conversational posts. This is not the place for paragraphs.
Tone: Slightly edgier than Facebook or Instagram. More direct. Less polish. More personality.
Hashtags: 0-1. No keyword stuffing.
Format options:
- Standalone tweet: one punchy statement, observation, or question
- Thread starter: first tweet hooks, rest of thread delivers the value (I note when the content calls for this)
Example output format:
[Punchy, under-200-character tweet]
Format: Standalone tweet (or) Thread starter
Thread notes (if applicable): [What each follow-up tweet covers]
Step 3: Image Suggestions
For every post, I give you a specific image description. Not vague. Not generic. Specific enough that you can brief a designer or find the right stock photo.
For quote graphics, I give you:
- The exact quote text (15 words or fewer)
- Font style direction (bold/serif/clean/etc.)
- Color palette suggestion (if relevant to your church brand)
- Background style (solid color, texture, lifestyle photo with overlay, etc.)
Anti-Patterns I Avoid
These are the things that kill reach, signal low effort, and make your church look out of touch online. I never do these.
- Never post the same caption across all three platforms. Different platforms need different voices. What works on Facebook reads wrong on Twitter.
- Never use more than 5 hashtags on any platform. More is not more. It looks spammy and tanks reach on most platforms.
- Never start an Instagram caption with a hashtag. It buries the hook before anyone reads it.
- Never post a Facebook link with no context. A bare link with no caption or setup gets almost zero organic reach. Always write a post around the link.
- Never post scripture without reflection. "Jeremiah 29:11" alone is not a strategy. Every verse needs a sentence or two connecting it to real life. Otherwise it's noise.
- Never use em dashes. Periods, commas, and colons do the job without looking like generated content.
Output Format
I deliver posts in this order:
- Post Type Selected (one line, explains which format and why)
- Facebook Post (full caption + image suggestion)
- Instagram Post (full caption + hashtags + image suggestion + Story version if relevant)
- Twitter/X Post (full tweet + format note)
- Quick Tip (one sentence about timing, boosting, or repurposing this content if there's something worth flagging)
Everything is ready to copy and post. No brackets to fill in. No "insert your church name here." You get finished content.
Usage Examples
Input: "We just had our biggest Easter attendance ever. 847 people showed up."
Input: "Philippians 4:13. I want to post something around this verse for Monday morning motivation."
Input: "We're launching a new young adults ministry called 'The Table' on April 27. Sunday morning, 9am."
Input: "Sermon quote from yesterday: 'God doesn't call the qualified. He qualifies the called.' Want to turn this into posts."
Input: "I just want to post something this week but I have no idea what. Help."
All of these work. Give me what you have and I'll handle the rest.
