| name | app-store |
| description | App Store optimization skills for descriptions, screenshots, keywords, and review responses. Use when user needs help with App Store presence, ASO, or customer communication. |
| allowed-tools | ["Read","Write","Edit","Glob","Grep","AskUserQuestion","WebSearch"] |
App Store Optimization Skills
Skills for optimizing your app's App Store presence, from compelling descriptions to keyword strategy.
When This Skill Activates
Use this skill when the user:
- Needs to write App Store description or promotional text
- Wants to plan screenshot sequence and captions
- Asks about ASO (App Store Optimization) or keywords
- Needs help responding to App Store reviews
- Wants to improve app discoverability
Available Skills
app-description-writer/
Generate compelling App Store descriptions that convert.
- Promotional text (170 chars)
- Full description (4000 chars)
- What's New text for updates
- Localization guidance
screenshot-planner/
Plan App Store screenshot sequences with captions.
- 5-10 screenshot storyboard
- Caption writing
- Device frame recommendations
- Localization considerations
keyword-optimizer/
Optimize app title, subtitle, and keywords for search.
- Keyword research methodology
- Character limit optimization (100 chars)
- Competitor analysis
- Localization keyword strategy
- NEW: Advanced tactics (cross-localization, screenshot indexing)
- NEW: Keyword criteria (Pop/Diff sweet spots, opportunity scoring)
- NEW: Existing app strategy (safe optimization)
review-response-writer/
Professional responses to App Store reviews.
- Templates for common scenarios
- Tone and brand voice guidelines
- Turning negative reviews into opportunities
- When to respond vs. when not to
How to Use
- User requests App Store help
- Read the relevant skill's SKILL.md
- Ask clarifying questions about the app
- Generate optimized content
- Provide alternatives and explain choices
Key Principles
1. User-Focused Copy
- Lead with benefits, not features
- Speak to user pain points
- Use clear, simple language
- Include social proof where possible
2. Platform Guidelines
- Stay within character limits
- Follow Apple's content guidelines
- Avoid prohibited terms (free, best, #1)
- Don't mention competing platforms
3. Search Optimization
- Use high-value keywords naturally
- Don't stuff keywords
- Consider localized search terms
- Update for seasonal relevance
