| name | components-top-banner |
| description | When the user wants to add, optimize, or audit a top announcement bar or sticky banner. Also use when the user mentions "announcement bar," "top banner," "sticky bar," "promo banner," or "header banner." |
| metadata | {"version":"1.0.0"} |
Components: Top Banner (Announcement Bar)
Guides top announcement bar and sticky banner design for conversion. Top banners answer visitor questions in ~3 seconds (trust, discount, free shipping, urgency) and can increase coupon redemption by 30-50% when used well.
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for product marketing context first: If .claude/product-marketing-context.md or .cursor/product-marketing-context.md exists, read it for offers, messaging, and Section 12 (Visual Identity).
Identify:
- Goal: Lead capture, promo, urgency, trust, free shipping
- Placement: Above header (sticky) or below; dismissible or persistent
- Audience: All visitors vs segmented (geo, returning, cart abandoners)
Best Practices
Use Cases
| Use | Example |
|---|
| Lead capture | Newsletter, lead magnet, demo request |
| Promo | Discount code, flash sale, free shipping threshold |
| Urgency | Limited-time offer, countdown |
| Trust | Guarantee, security, shipping info |
| Launch | Product launch, event, cross-sell |
Design
- Clear hierarchy: Message + CTA in ~400ms "blink test"
- Minimal copy: One line typical; link for "Learn more"
- High contrast: Stand out from page; CTA color distinct
- Mobile-first: 70%+ traffic on mobile; thumb-friendly close/CTA
Technical
- Desktop: 1920x600px keeps content above fold; 16:9 common
- Mobile: 800x1200px (2:3 portrait); use separate assets, not scaled
- Performance: Optimize images; oversized banners hurt LCP and SEO
Avoid
- Crowding the header; leave space for nav and logo
- Too many CTAs; one primary action
- Stale messaging; refresh every 2-4 weeks
Output Format
- Message and CTA copy
- Placement (sticky top, below header)
- Targeting (all vs segment)
- Design notes (contrast, mobile)
Related Skills
- components-cta: Banner CTA design
- components-newsletter-signup: Lead capture in banner
- components-brand-visual: Colors, typography for banner
- components-navigation-menu: Banner sits above or integrates with nav
