name	webinar-blog-intro
description	When the user wants the pre-event blog post that introduces a webinar topic and speakers. Trigger phrases include "webinar blog", "pre-event blog", "blog intro", "webinar blog post", "intro blog for webinar", "write the webinar blog". Run this AFTER the brief is filled out.
metadata	{"version":"0.1.0"}

Webinar Blog Intro

Draft the pre-event blog post that introduces the webinar topic and speakers. This is a Cerkl-published blog that lives on the Cerkl site and links to the webinar registration page.

Prerequisites

Brief is filled out (especially: title, key learnings, partner perspective, target audience)
Tracking URL cerkl_email exists (or whichever URL the blog will link to — confirm with user)
Speaker bios are settled (raw or polished from webinar-registration-page)

What to produce

A blog post following the Cerkl SEO blog structure:

Title — SEO-friendly, problem-led. Should match a query the Foundations ICP would search.
Meta description — 150–160 chars, includes the date and the partner name.
Intro (3–4 short paragraphs) — establishes the problem, hints at the cost of getting it wrong.
What this webinar covers — 3–4 bullet outcomes, mirrors the brief's "What Attendees Will Learn".
Why this matters now — connects the topic to a current trend, regulation, or shift.
Meet the speakers — 2 short paragraphs (Cerkl presenter + partner), focused on relevance to the topic.
CTA section — register link with date, time, and giveaway mention.

Cerkl context to apply

Foundations ICP language: write for the pre-evaluation buyer. Avoid category-aware framing ("internal communications platforms").
Diagnosis-and-guiding-policy alignment: per the marketing guiding policy, content should lead with the problem the buyer is living with, not the product category.
SEO: title and meta should target a problem-led search query, not a brand or category query.

Reference

The Cerkl SEO blog writing guides — load the channel CLAUDE.md to invoke them:
- /Users/travisfoster/claude-code/cerkl/marketing/channels/seo-blog/CLAUDE.md
- /Users/travisfoster/claude-code/cerkl/marketing/channels/seo-blog/skills/seo-blog-drafting/SKILL.md

Output

Write to <speaker-slug>-blog-intro.md in the event folder. After approval, the user publishes to the Cerkl site (manual).

Push update

After producing the blog draft, append an update block to the relevant file in personal-assistant/projects/. See ../../CLAUDE.md for the protocol.

Webinar Blog Intro

Draft the pre-event blog post that introduces the webinar topic and speakers. This is a Cerkl-published blog that lives on the Cerkl site and links to the webinar registration page.

Prerequisites

Brief is filled out (especially: title, key learnings, partner perspective, target audience)

Tracking URL cerkl_email exists (or whichever URL the blog will link to — confirm with user)

Speaker bios are settled (raw or polished from webinar-registration-page)

What to produce

A blog post following the Cerkl SEO blog structure:

Title — SEO-friendly, problem-led. Should match a query the Foundations ICP would search.

Meta description — 150–160 chars, includes the date and the partner name.

Intro (3–4 short paragraphs) — establishes the problem, hints at the cost of getting it wrong.

What this webinar covers — 3–4 bullet outcomes, mirrors the brief's "What Attendees Will Learn".

Why this matters now — connects the topic to a current trend, regulation, or shift.

Meet the speakers — 2 short paragraphs (Cerkl presenter + partner), focused on relevance to the topic.

CTA section — register link with date, time, and giveaway mention.

Cerkl context to apply

Foundations ICP language: write for the pre-evaluation buyer. Avoid category-aware framing ("internal communications platforms").

Diagnosis-and-guiding-policy alignment: per the marketing guiding policy, content should lead with the problem the buyer is living with, not the product category.

SEO: title and meta should target a problem-led search query, not a brand or category query.

Reference

The Cerkl SEO blog writing guides — load the channel CLAUDE.md to invoke them:

/Users/travisfoster/claude-code/cerkl/marketing/channels/seo-blog/CLAUDE.md
/Users/travisfoster/claude-code/cerkl/marketing/channels/seo-blog/skills/seo-blog-drafting/SKILL.md

Output

Write to <speaker-slug>-blog-intro.md in the event folder. After approval, the user publishes to the Cerkl site (manual).

Push update

After producing the blog draft, append an update block to the relevant file in personal-assistant/projects/. See ../../CLAUDE.md for the protocol.

webinar-blog-intro