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Segment and analyze Search Partners performance separately from Google Search.
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Based on SOC occupation classification
Verify that Search, Display, Shopping, Video, and Performance Max campaigns are never mixed in ways that compromise optimization signals.
Ensure branded and non-branded keywords live in separate campaigns with independent budgets and targets.
Audit naming conventions across all campaigns, ad groups, and labels for a standardized taxonomy.
Evaluate whether each ad group contains tightly themed, closely related keywords (ideally 5-20 per group).
Check whether Search campaigns have inadvertently opted into the Google Display Network.
Audit all campaign-level settings including location targeting method, start/end dates, and network settings.
| name | skill-005-search-partners-performance |
| description | Segment and analyze Search Partners performance separately from Google Search. |
| allowed-tools | Read, Grep, Glob |
Segment and analyze Search Partners performance separately from Google Search. Search Partners often underperform on conversion rate by 30-50%; disabling them can immediately improve ROAS.
Data Source: Custom GAQL Required
The standard export does not include network-segmented metrics.
GAQL Query:
SELECT
campaign.id,
campaign.name,
campaign.network_settings.target_search_network,
segments.ad_network_type,
metrics.impressions,
metrics.clicks,
metrics.cost_micros,
metrics.conversions,
metrics.conversions_value
FROM campaign
WHERE segments.date DURING LAST_30_DAYS
AND campaign.status = 'ENABLED'
AND campaign.advertising_channel_type = 'SEARCH'
Run via /google-ads:get-custom with query name search_partners_performance.
| Condition | Severity |
|---|---|
| Search Partners conv rate >50% lower than Google Search | Critical |
| Search Partners enabled with 0 conversions and >$100 spend | Critical |
| Search Partners conv rate >30% lower than Google Search | Warning |
| Search Partners CPA >2x Google Search CPA | Warning |
Use Short format by default. Use Detailed if user requests comprehensive analysis.
Short:
## Search Partners Performance Audit
**Account:** [Name] | **Analyzed:** [X] campaigns | **Issues:** [Y]
### Critical ([Count])
- **[Campaign]**: Search Partners CPA $[X] vs Google $[Y] (>50% worse) → Disable Search Partners
### Warnings ([Count])
- **[Campaign]**: Search Partners conv rate [X]% vs Google [Y]% → Monitor or disable
### Recommendations
1. Disable Search Partners on [X] campaigns (saves ~$[Y]/month)
2. Keep Search Partners on [X] campaigns where performance is within 15%
Detailed adds: