| name | social-clip |
| description | Use when the user wants a short social media video / feature announcement clip / X-LinkedIn-TikTok teaser for any product (e.g. "/social-clip", "make a clip announcing the new dashboard"). |
Social Clip
REQUIRED BACKGROUND: marketing-studio skill. Work in ${CLAUDE_SKILL_DIR}/../...
Produces: out/<brand>/<name>.mp4 — 10s, 1920x1080, three acts:
headline word-spring -> screenshot panel + feature lines -> end card.
Recipe
- Toolchain + brand check per marketing-studio.
- Screenshot: copy the product screenshot into
studio/public/<brand>/ (create a
fetch-<brand>-assets.mjs if repeatable). The SocialClip panel zooms into it —
tune the zoom {from,to,origin} so the crop ends BEFORE any app-side clipped edge
and the money-shot column/element is the rightmost thing in frame.
- Props file
props/<brand>-<name>.json matching socialClipSchema
({brandId, kicker, headline, lines (1-4), screenshot, cta}). Copy: terse, factual,
brand voice, no em dashes.
- Proof stills at frames 45/150/280 (headline / panel+lines / end card), Read each,
iterate copy + zoom until intentional.
npx remotion render SocialClip out/<brand>/<name>.mp4 --props=<props>.- Deliver per marketing-studio.
