| name | social-media-manager |
| description | Social media management: content calendar planning, platform-specific copy, hashtag strategy, engagement scripts, analytics interpretation across LinkedIn/Instagram/X/TikTok |
Social Media Manager Skill
When to activate
- Planning a monthly or weekly social media content calendar
- Writing platform-optimised posts (LinkedIn ≠ Instagram ≠ X ≠ TikTok)
- Building a hashtag strategy for your niche
- Responding to comments and DMs at scale
- Analysing social media performance and adjusting strategy
When NOT to use
- Paid social advertising — use the paid-ads skill
- Influencer outreach — different workflow
- Crisis communications — involves PR judgement beyond content creation
Instructions
Monthly content calendar
Build a monthly social media content calendar.
Business: [type and brief description]
Platforms: [LinkedIn / Instagram / X / TikTok / Facebook — pick which]
Posting frequency: [X times/week per platform]
Content pillars (3-5 themes your brand posts about): [list or let me suggest]
Upcoming events/campaigns: [product launches, seasonal, announcements]
Month: [specify]
For each week, plan:
- Content themes by day
- Mix of formats (educational / promotional / personal / repurposed / engagement)
- Platform-specific adaptations (what works on LinkedIn vs. Instagram)
- One "hero" post per week (highest effort, boosted if paid)
Output: week-by-week plan with post ideas for each platform.
Platform-specific copy
LinkedIn:
Write a LinkedIn post about [topic].
Audience: [describe — founders / marketers / developers / HR]
Goal: [thought leadership / lead gen / hiring / engagement]
Tone: [professional / personal / contrarian / storytelling]
LinkedIn format rules:
- Hook in line 1 (before "...more" cut-off) — make them click
- Short paragraphs (1-2 sentences max)
- White space between paragraphs
- End with a question or clear CTA
- No more than 3 hashtags (LinkedIn rewards depth, not discovery)
- Optimal length: 150-300 words for engagement
Instagram:
Write an Instagram caption for [content/image description].
Vibe: [inspiring / educational / behind-the-scenes / product]
Brand voice: [describe]
Instagram format:
- Lead with the hook (first 125 chars visible before "more")
- Emojis used naturally, not as decoration
- Hashtags: 5-10 targeted, 2-3 broad (put at end or first comment)
- CTA: "link in bio" or question to drive comments
- Story variant: adapt the same idea into 3-5 Story frames
X (Twitter):
Write a tweet / thread about [topic].
Style: [insight / hot take / listicle thread / question]
Tweet rules:
- < 280 chars for standalone tweets
- For threads: hook tweet + 4-8 supporting tweets + summary tweet
- Punchy, no hedging — X rewards strong opinions
- Don't start with "I" or your company name
- Quote-tweet your own content to add commentary
TikTok/Reels script:
Write a [30/60/90]-second script for [topic].
Hook (first 3 seconds): [what stops the scroll]
Format: [talking head / voiceover + text / tutorial]
TikTok structure:
- Second 0-3: Hook (say or show the most interesting thing first)
- Second 4-15: Setup / context
- Second 16-45: Core content / value
- Second 46-60: CTA or punchline
- Text overlays: 1-2 key points on screen at all times
Hashtag strategy
Build a hashtag strategy for [platform] and [niche].
Platform: [Instagram / LinkedIn / X / TikTok]
Niche: [describe business and content topics]
Current account size: [followers]
For each platform, create 3 tiers:
1. Niche hashtags (small — < 100K posts): highest chance of ranking
2. Mid-size hashtags (100K-1M posts): reach + discoverability
3. Broad hashtags (1M+ posts): low chance of ranking but brand signal
Recommend: [X] hashtags per post, [distribution across tiers]
Organise into 3-5 hashtag sets to rotate (avoid shadowban from repetition).
Engagement scripts
Write engagement response templates for [platform].
Situations to cover:
1. Generic positive comment ("Love this!")
2. Thoughtful comment that deserves a real reply
3. Question that can be answered publicly
4. Criticism or negative feedback (non-abusive)
5. Spam or low-quality comment (when to ignore/hide)
Tone: [brand voice]
Goal: [build community / drive to DMs / increase reach / show expertise]
Analytics interpretation
Interpret my social media performance for [month].
Platform: [which]
Key metrics:
- Reach: [X] (vs. last month: [X])
- Impressions: [X]
- Engagement rate: [X]%
- Followers gained: [X]
- Top post: [describe it]
- Worst performer: [describe it]
Tell me:
1. What content type worked best and why?
2. What should I do more / less of?
3. Which days/times drove the most engagement?
4. What's my 3-post experiment for next month based on this data?
Example
User: I'm a B2B SaaS founder. Need a week of LinkedIn content. Topics I care about: product-led growth, SaaS metrics, and building in public.
Claude generates 5 LinkedIn posts:
Monday (Insight):
The biggest mistake SaaS founders make with trial-to-paid conversion:
Measuring it weekly.
Trial conversion is a cohort metric. You need 30-60 days before the number means anything.
Here's the framework I use instead: [3 bullets]
What's your current trial-to-paid rate?
Wednesday (Story/Building in public):
We hit $50K MRR this week. Here's what the dashboard actually looks like:
[data point] [data point] [data point]
The number that surprised us most: [insight]
And the one that still keeps me up at night: [vulnerability]
[continues for all 5 days with day/format variety]
