content-repurposer

name	content-repurposer
description	Turn one piece of content into many: blog → social posts + email newsletter + ad copy + video script — for small business owners without a content team

Content Repurposer Skill

When to activate

• You have a blog post, podcast transcript, or article and want to get more from it
• Creating a week's worth of social content from a single source
• Turning a client case study into multiple formats
• Repurposing a long-form video into clips, captions, and a newsletter
• You have 30 minutes and need content for multiple channels

When NOT to use

• Creating brand-new content from scratch — describe what you want instead
• Repurposing competitor content — legal risk
• Content that's more than 2 years old — check accuracy first

Instructions

The one-to-many workflow

Give Claude your source content and the outputs you need:

Here's a blog post I wrote about [topic]: [paste content]

Please create:
1. 5 LinkedIn posts (professional, one insight per post)
2. 5 Instagram captions with hashtag suggestions
3. An email newsletter version (300 words, conversational)
4. A Google Ads headline and description
5. A 60-second video script

Formats Claude can produce

Format	What to specify
LinkedIn post	Tone (professional/personal), length, include a question?
Instagram caption	Vibe (inspirational/educational/fun), hashtag count
Email newsletter	Length, subject line, CTA
Twitter/X thread	Number of tweets, hook style
Facebook post	Community-focused, conversational
Google Ads	Character limits auto-applied
YouTube description	SEO-focused, with timestamps
Video script	Duration, talking-head or voiceover
Podcast show notes	Summary + key points + timestamps
Pinterest pin	Description + keyword-rich

For a service business

I'm a plumber. Here's a case study about a job I did last week:
"Fixed a burst pipe for a homeowner at 2am on a Sunday, saved their kitchen from flooding"

Turn this into:
- A Google review request (to send to the customer)
- A Facebook post for my business page
- A Google Business post
- A short email to my newsletter list

For a product business

Here's my new product description: [paste]

Create:
- 3 different Instagram captions (educational, testimonial-style, promotional)
- Email subject line options (5 variations)
- Ad copy for Facebook (awareness) and Google (search intent)
- A product launch announcement for my email list

Consistent brand voice

Here's an example of content I've written before that sounds like me: [paste example]

Now repurpose this [new content] in the same voice and style.

Content calendar from one piece

I wrote this article: [paste]

Create a 2-week social media content plan using only this article as the source.
Mix formats: tips, quotes, questions, behind-the-scenes takes.
Platform: LinkedIn + Instagram.

Example

You paste a 600-word blog post about "5 reasons local businesses lose customers"

Claude produces:

• 5 LinkedIn posts (one per reason, each with a hook + insight + question)
• Email: subject line "Are you making these 5 mistakes?" + newsletter version
• 3 Instagram captions with different angles
• Google Ads: 3 headline + description combinations
• 60-second script: "If you're a local business owner and you're losing customers, here's what's probably happening..."

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