| name | market-research |
| description | Conduct market and competitive research grounded in the user's actual positioning, deals, and customer conversations โ not generic web research. Use this skill whenever the user wants to understand their market, analyze competitors, size an opportunity, research investors, or make a decision that requires external intelligence. Also trigger when someone asks who else does what they do, how they compare to alternatives, or what the market looks like. |
Market Research
Produce research that informs a specific decision. Every output is grounded in two things: what's publicly available on the web, and what Unabyss knows about the user's actual position in the market.
Required Integrations
This skill uses Unabyss MCP and web search.
If Unabyss is not connected, tell the user: "This skill requires Unabyss MCP. You can connect it from the Tools menu."
How to Run
Step 1 โ Pull internal context with query
Fast factual lookup โ use query to ground the research before touching the web:
What is our product, who is it for, and how do we currently position ourselves against alternatives? What objections or competitor mentions have come up in sales calls or customer conversations? Who are the competitors our customers compare us to most?
Step 2 โ Identify the research mode
Determine what's needed and apply the right approach:
Competitive Analysis โ product reality, positioning, pricing, distribution, gaps relative to the user.
Market Sizing โ top-down from public data, bottom-up sanity check, all assumptions explicit.
Investor Research โ fund size, stage, check size, portfolio signals, thesis fit, recent activity.
Technology / Vendor Research โ trade-offs, adoption signals, lock-in, pricing, operational risk.
Step 3 โ Web research
Search for current, specific information. Prioritize primary sources (company sites, founder interviews, filings). Flag anything older than 12 months.
Step 4 โ Synthesize
Market Research โ [Topic]
[Date] ยท [Mode]
Executive summary
2โ3 sentences: what was found and what it means for the decision at hand.
Key findings
Specific, sourced, numbered. Each finding should change or inform something.
How this affects our position
Grounded in Unabyss context โ what does this mean given where the user actually sits?
Risks and caveats
What's uncertain, what's stale, where the research has gaps.
Recommended action
One concrete next step that follows from the findings.
Sources
List with dates.
Output Rules
- Use
query for internal context โ fast and sufficient for positioning facts
- Only escalate to
agentic_query if sales call history or customer sentiment is needed
- Every important claim sourced or labeled as an estimate
- Data older than 12 months flagged
- "How this affects our position" section is mandatory
- No preamble before the report header
