| name | linkedin-funnel-ops |
| description | Run the LinkedIn organic funnel — reactions/likes → page follows → engaged followers → conversations. Covers the concrete platform levers (invite-to-follow, the Premium-page auto-invite of reactors, comment-gating, newsletters, page CTA buttons, personal-profile reach) and the compliant ways to pull contact data. Converts engagement into tracked conversations, not vanity metrics. |
| version | 1.0.0 |
| category | marketing |
| applies-to | ["hermes","claude","codex","gemini"] |
| trigger | manual |
| auto_execute | false |
| tags | ["marketing","linkedin","funnel","followers","engagement","lead-gen","social"] |
LinkedIn Funnel Ops
The REACH stage of the marketing operating system (see ../INDEX.md).
Operates the likes → follow → follower → conversation funnel on LinkedIn.
Use when
The user asks to "grow LinkedIn", "convert likes to followers", "turn followers into leads",
"run the LinkedIn page", or wants the operational mechanics behind the campaign's reach goal.
Goal
Systematically walk each reaction down the funnel using LinkedIn's actual levers, and log
every conversation — so engagement becomes pipeline, not a follower vanity count.
The levers (what actually moves each transition)
Like/comment → follow (the key lever):
- Premium company page auto-invites everyone who reacted to/commented on a post in the
last ~30 days to follow — free, no credit cost. This is the single highest-leverage
mechanic for "convert likes to follows" and the main reason to upgrade the page.
- Free company page: admins can only Invite connections (1st-degree), capped at a small
monthly credit pool; credits return when an invite is accepted.
- Comment-gate posts ("comment WORD and I'll send it") — boosts reach and builds a list
of warm hands to invite/DM.
- Verify current limits/credits in the page admin view before promising volume.
Follow → engaged follower:
- Launch a LinkedIn newsletter (eligible past a small follower threshold) — each edition
pushes an email + in-app notification to subscribers.
- Set the page CTA button to Request services / Contact us.
- Keep a consistent proof cadence (handled by
content-calendar).
Engaged follower → conversation:
- Deliver a lead magnet by DM, capture the email, then book the call.
- Add an organic Lead-Gen Form on the page for "send me the capability pack."
- Mine commenters + profile-viewers into
targeted-outreach-sequence.
Reach amplifiers: personal profiles typically out-reach the company page — post from
founders/SMEs and have employees reshare in the first ~60 minutes.
Getting contact data (compliant only)
- Native "Get a copy of your data" → connections CSV (name, company, position, profile
URL, connect date; email only if the contact shared it; 1st-degree, no phones).
