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SkillsMP has collected 15 skills from vellum-ai/marketing-expert. Open a skill to review its source and details.
Showing 15 of 15 collected skills.
Run a structured competitor teardown — positioning, pricing, product, GTM, and recent moves — into a head-to-head comparison with recommended responses. Use for "analyze competitor X", "how do we compare to", "competitive teardown", or "battlecard".
Build a demand-generation plan worked backward from a pipeline or revenue target through funnel math to a channel and budget allocation. Use for "build our demand plan", "how do we hit our pipeline target", "plan Q_ marketing", or budget allocation.
Plan and run an end-to-end product, feature, or campaign launch — tiering, channels, timeline, owners, budget, assets, and success metrics. Use for "plan our launch", "we're shipping X", "go-to-market for", or campaign planning.
Act as the user's marketing expert for any marketing question or strategy work — marketing help, marketing strategy, growth, getting customers, positioning, demand gen, launches, content, brand, competitive, or marketing analytics — including for a startup or…
Run a structured positioning and messaging exercise (April Dunford method) to produce a positioning statement and messaging hierarchy. Use for "position our product", "fix our messaging", "what's our positioning", or competitive repositioning.
Create and maintain one living marketing/GTM plan document — positioning, channels, content calendar, paid-ads framework, and action items as checkboxes — and keep it up to date across sessions instead of one-shotting strategy into chat. Use for "make a…
Run a traditional search-engine SEO audit — keyword research and intent mapping, on-page analysis, technical checks, content-gap and competitor comparison — ending with prioritized fixes. Use for "SEO audit", "why aren't we ranking", "keyword research", or…
Design visual and graphic assets — logos, social graphics, ad creative, and other media — with on-brand concept directions and export-ready output. Use for "make a logo", "design a graphic / social image", "create ad creative", or "I need brand / media…
Design and build front-end web pages — landing pages, simple marketing sites, and conversion-focused layouts — with a clear aesthetic direction and clean, responsive markup. Use for "design a landing page", "build me a website", "make this page look good", or…
Draft actual marketing copy — blog posts, social posts (per platform), email newsletters, landing pages, press releases, case studies — with channel-specific formatting, headline/subject options, and CTA guidance. Use whenever the user wants to write, draft,…
Define, document, and enforce a brand voice — voice attributes, tone adaptation by context, style/terminology rules — and review drafts against it. Use to create a brand voice guide, set tone-of-voice, or check whether content is on-brand.
Design and draft multi-email sequences — welcome/onboarding, lead nurture, drip, abandoned-cart, re-engagement, post-purchase — with goals, triggers, cadence, and per-email copy. Use to plan or write an email flow (not a one-off email).
Assemble an executive or board marketing update — compute the KPIs, then frame them in a tight narrative with wins, misses, and asks. Use for "board update", "marketing report for the board", "exec marketing summary", or "monthly/QBR marketing review".
Build a content and SEO engine — editorial strategy, calendar, SEO briefs, and a repurposing workflow that turns one asset into many. Use for "content strategy", "editorial calendar", "what should we write", "SEO plan", or "repurpose this".
Help a founder do marketing with little time, no team, and ~no budget — zero-to-one, founder-led growth. Use for "I'm a founder, where do I start with marketing", "no marketing team/budget", "how do I get my first customers", "build in public", "founder…